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Posted: 10/21/2026Lead Digital Product Manager – Future Autonomous Marketing Experience Optimization Agent
Wells FargoCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital product management, particularly in leading experimentation and personalization platforms. Proficient in integrating AI capabilities and driving measurable business outcomes through effective stakeholder alignment and agile delivery.
Highest-signal resume keywords
Digital Product ManagementAdobe TargetArtificial IntelligenceExperimentation PlatformsAgile Delivery
About the role
Key responsibilities & impact- Own the vision, strategy, roadmap, backlog, delivery priorities, adoption, and business outcomes for the Experience Optimization Agent
- Define how AI and experimentation platforms, including Adobe Target, work together
- Prioritize investments and capabilities that deliver measurable value for marketers and the business
- Define product requirements and drive execution from discovery through delivery and adoption
- Track product performance and continuously improve outcomes based on user feedback and data
- Integrate AI-powered recommendations, automation, and agent capabilities into experimentation workflows
- Partner with technology, architecture, data, AI, engineering, analytics, design, risk, and control teams
- Deliver scalable, reusable platform capabilities
- Simplify creation, configuration, launch, measurement, and optimization of digital experiments and personalized experiences
- Enable guided workflows, intelligent recommendations, and best practices
- Drive improvements in customer engagement, conversion, and marketing effectiveness
- Promote scalable and consistent experimentation practices across teams
- Align stakeholders on priorities, roadmap decisions, and success measures
- Communicate product strategy, progress, and impact to senior leadership
- Ensure alignment with governance, compliance, security, privacy, and Responsible AI standards
- Embed appropriate controls, transparency, and human oversight into AI-enabled capabilities
Requirements
What you’ll need- 5+ years of digital product management experience, or equivalent demonstrated through work experience, training, military experience, or education
- 3+ years of experience leading digital products, experimentation platforms, personalization platforms, marketing technology solutions, or related enterprise capabilities
- Strong understanding of experimentation and personalization platforms, including Adobe Target or comparable technologies
- 2+ years of experience with Artificial Intelligence, Generative AI, agentic solutions, or AI-enabled product capabilities
- Demonstrated experience owning product strategy, roadmaps, backlogs, and measurable business outcomes
- Experience partnering with engineering, architecture, data, analytics, and design teams to deliver complex platform capabilities
- Experience serving as a Product Owner or Product Manager for an enterprise platform, AI-enabled capability, workflow product, experimentation platform, or marketing technology ecosystem
- Strong understanding of product management disciplines including discovery, strategy, roadmap development, backlog prioritization, agile delivery, and value realization
- Working knowledge of Adobe Target, digital experimentation, A/B testing, personalization, analytics, and optimization practices
- Familiarity with platform architecture, APIs, integrations, data flows, and enterprise technology ecosystems
- Familiarity with Generative AI, large language models, AI agents, agent orchestration, and Responsible AI practices
- Experience delivering platform-scale capabilities that support reuse, configurability, and multiple downstream consumers
- Ability to evaluate technical trade-offs and partner effectively with engineering and architecture teams
- Experience defining product KPIs, adoption strategies, and value realization frameworks
- Proven ability to work cross-functionally in an agile delivery model
- Experience operating in a regulated enterprise environment
- Knowledge of Responsible AI and human-in-the-loop workflows
- Exceptional problem-solving, communication, and stakeholder management skills
- Ability to synthesize complex business, technical, operational, and AI concepts into clear recommendations and decisions
- Demonstrated track record of influencing and collaborating effectively at all levels
- Willingness to work from one of the stated locations on a hybrid schedule
- VISA Sponsorship will not be supported by this role
Benefits
Comp & perks- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
- Incentive opportunities may be available
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyRoadmap DevelopmentBacklog PrioritizationA/B TestingAnalyticsOptimization PracticesValue RealizationPlatform ArchitectureAPIsGenerative AI
Soft Skills
Problem-SolvingCommunicationStakeholder ManagementCollaborationInfluencing
Tools & Technologies
AI-Enabled CapabilitiesDigital ExperimentationPersonalization PlatformsMarketing Technology SolutionsAgent Orchestration
Industry Keywords
Responsible AIHuman-in-the-Loop WorkflowsRegulated Enterprise EnvironmentCustomer EngagementMarketing Effectiveness