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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in shaping and scaling paid marketing systems, with a strong focus on performance marketing experimentation, measurement, and cross-functional collaboration. Proficient in leveraging AI and agentic systems to enhance marketing operations and drive demand generation.
Highest-signal resume keywords
Paid-Growth ExpertiseSystems Fluency Across APIsExpert Measurement and Performance AnalysisCross-Functional OwnershipPlatform Integrations Understanding
About the role
Key responsibilities & impact- Shape and scale self-optimizing paid marketing systems for Growth
- Turn the performance marketing experimentation program from a prototype into an operating system
- Set the strategy and operating model for paid-growth experimentation
- Guide the agentic infrastructure that supports marketing operations
- Partner with BizOps, Strat Fin, Growth, Ecosystems, and Marketing across Meta, LinkedIn, Google, and ChatGPT
- Establish an operating model converting signals into hypotheses, tests, and kill/scale decisions
- Build understanding of onboarding, activation, and paid acquisition’s connection to downstream user quality
- Define how AI and agents support analysis, hypothesis generation, creative and audience development, experiment QA, and reusable workflows
- Graduate from managing the experimental budget to managing the majority of paid spend
- Strengthen measurement and connect experiments to metrics and user cohorts
- Turn the system into a repeatable Demand Generation model
Requirements
What you’ll need- Strong systems fluency across APIs, automation pipelines, and agentic systems
- Understanding of platform integrations, data, measurement, workflows, and constraints
- Ability to shape sound architecture and tradeoffs and partner with technical teams
- Deep paid-growth expertise across Meta, LinkedIn, and Google
- Understanding of channel mechanics, budgets, audiences, creative, and performance
- Expert measurement and performance-analysis judgment
- Ability to interpret geo, cohort, creative, and spend signals
- Strong product and systems judgment across technical and marketing domains
- High-agency cross-functional ownership across BizOps, Strat Fin, Growth, Ecosystems, and Marketing
Benefits
Comp & perks- Highly competitive cash compensation
- Equity
- Benefits
- Reasonable accommodations during the application process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingExperimentation Program ManagementData MeasurementBudget ManagementChannel MechanicsCreative DevelopmentPerformance AnalysisHypothesis GenerationAutomation PipelinesUser Quality Analysis
Soft Skills
Cross-Functional CollaborationStrategic ThinkingArchitectural Judgment
Tools & Technologies
MetaLinkedInGoogleChatGPT
Industry Keywords
Demand GenerationMarketing OperationsAgentic SystemsOnboardingActivation