Brand Manager

• Establish the marketing function for Ford Energy from the ground up
• Work with engineering and product teams to translate technical specifications into value propositions, marketing collateral, and sales tools
• Plan and run targeted outreach, direct marketing, and digital demand-generation campaigns
• Collaborate with the Ford Energy sales team to strengthen pipeline
• Select and execute trade shows and industry association activities
• Own direct-to-customer channels including web content, social media, newsletters, paid ads, and in-person experiences
• Integrate marketing channels with the communications strategy
• Set baseline and target metrics for awareness, engagement, and conversion
• Report on marketing performance and discontinue ineffective activities
• Work 4 days per week in Dearborn, Michigan

Marketing and Brand Manager

• Champion the evolution and activation of H&R Block's brand strategy, positioning, and platform
• Help shape messaging frameworks, strategic narratives, and communication priorities
• Establish clear measurement frameworks for brand health and activation performance
• Lead development of enterprise brand activations, tentpole programs, partnerships, sponsorships, and cultural moments, connecting paid, earned, and owned efforts
• Support development of thought leadership, community programs, and cause-related initiatives
• Lead the systems, processes, tools, and governance that enable effective brand management and enterprise consistency
• Partner with Internal Communications, HR, and enterprise leaders to embed the H&R Block brand throughout the associate experience
• Coach, develop, and inspire a high-performing team
• Foster a culture of strategic thinking, collaboration, curiosity, and accountability
• Collaborate with GTM, Content, Creative, Communications, Media, Product, Lifecycle, Customer Experience, Research, and other teams to translate brand strategy into integrated programs and measurable business impact
• Oversee a team responsible for brand activations, strategic partnerships, brand governance, and operational excellence

Senior Marketing Manager, Brand Programs – Activations

• Lead the evolution, articulation, and internal adoption of Brightspeed’s comprehensive brand strategy for flagship fiber and legacy DSL products
• Serve as primary brand steward across channels and customer experiences
• Own and evolve the brand identity system, including visual expression, tone of voice, brand narrative, and guidelines
• Oversee brand governance and educate internal teams on brand standards
• Develop and maintain brand positioning and messaging frameworks
• Ensure consistent messaging across paid media, CRM, e-commerce, local marketing, PR, and internal communications
• Guide brand campaigns and brand storytelling across marketing channels and the customer journey
• Collaborate with product, go-to-market, sales, and marketing leaders on launches, customer experiences, and commercial initiatives
• Define and monitor brand performance metrics, including awareness, consideration, perception, engagement, and reputation
• Identify trends and opportunities and provide recommendations to leadership
• Oversee external brand, creative, and social media agencies
• Lead and develop a team of brand and social media professionals
• Establish team priorities, workflows, and professional development opportunities
• Oversee organic social media strategy, content strategy, and channel prioritization

Senior Manager, Brand Strategy

• Build and launch the brand story for new product innovations
• Own brand strategy, positioning, narrative, consumer understanding, research, naming, and innovation insights
• Bring consumer insight and brand perspective into product pipeline, proposition, format, range, claims, and sequencing decisions
• Own approved claims expression and protect brand credibility across consumer-facing touchpoints
• Build launch plans across DTC, Amazon, and Pro with Growth, Marketplaces, CX, and Pro Marketing
• Ensure launch readiness and in-market performance against product availability dates
• Own innovation pricing above the annual margin floor set with Finance
• Lead annual and quarterly brand plans, campaign and content ideation, and social narrative
• Set brand direction for partnerships, collaborations, and external voices
• Manage the new product innovation brand marketing budget
• Align cross-company teams to one plan and clarify decision ownership
• Deliver consumer, positioning, and go-to-market updates to Unilever and Nutrafol leadership
• Surface risks and dependencies early
• Track post-launch performance and apply learnings to future innovation
• Build trust across cross-functional teams

Director, Brand Marketing

• Help close the gap between Coinbase’s brand promise and customer experience across go-to-market, product, and customer experience surfaces
• Own how the brand extends beyond campaigns into how Coinbase builds, launches, and presents itself across the company
• Author creative go-to-market strategies for product and partner initiatives
• Work closely with Product Marketing and Partnership teams and help shape outputs from strategic briefs
• Drive brand and product strategy upstream into products and partnerships
• Ensure brand and product work reinforces the Coinbase brand across the organization

Senior Marketing Manager – Brand Strategy

• Lead day-to-day planning and execution for global consumer activations, experiential programs, sponsorships, and live events across Paramount+ and Pluto TV
• Manage project timelines, workbacks, deliverables, and stakeholder communications
• Oversee venue management, staffing, travel, shipping, credentialing, vendors, and production requirements
• Serve as a key contact for event operations, identifying risks and solving challenges
• Support on-site event management and execution
• Track budgets, purchase orders, invoices, and financial reconciliations with finance teams
• Partner with Marketing, Creative, Communications, Social, Media, Partnerships, Production, Programming, Legal, Finance, and International teams
• Manage communications across stakeholders, agencies, vendors, and external partners
• Coordinate approvals, asset requests, creative reviews, and operational requirements
• Foster alignment between domestic and international teams
• Contribute to activation strategy, event concepts, consumer experiences, and engagement opportunities
• Own project documentation, timelines, status reports, meeting recaps, and stakeholder updates
• Identify risks, dependencies, and operational challenges and recommend solutions
• Support presentations, planning materials, executive updates, and post-event recaps
• Track activation performance metrics, attendee feedback, earned media results, and partner reporting
• Lead post-event recaps and document learnings and recommendations
• Identify opportunities to improve processes, execution, and consumer impact

Manager, Brand Marketing – Global Events

• Own the strategic agenda for TUKYSA, surfacing issues, framing options and implications, and driving recommendations to resolution
• Define the 3-year US commercial strategy across metastatic breast cancer and metastatic colorectal cancer
• Develop competitive strategy and positioning for TUKYSA in the evolving HER2+ metastatic breast cancer treatment landscape
• Build and advocate prioritization cases for TUKYSA within enterprise customer-facing resources
• Lead strategic assessment of metastatic colorectal cancer opportunities and build business cases for resourcing and investment
• Represent US Commercial in commercial development, clinical development and regulatory plans with Global Marketing and Research & Development
• Own the integrated US launch plan for the HER2CLIMB-05 first-line indication
• Lead the extended cross-functional US Commercial launch team and related strategy and priority forums
• Champion AI-enabled ways of working across the TUKYSA business
• Manage OpEx to target and recommend spend reallocations to maximize performance
• Deliver TUKYSA US demand performance against the operating plan, diagnose variance, identify drivers and initiate corrective actions
• Establish and own the brand performance management system, including objectives, KPIs, leading indicators, review cadence and executive reporting
• Define TUKYSA HCP targeting strategy and partner with Data Science and Portfolio Acceleration to implement and refine it
• Drive annual planning across strategy, operating plan and resource allocation with Finance, Sales, Market Access and Medical
• Partner with Account Marketing and US Market Access on objectives with key accounts and payers and mitigate payer- or account-driven demand effects
• Report to the Sr. Director, US TUKYSA Commercial & Marketing Team Lead

Director, Brand Strategy Lead

• Define and lead product strategy for how Walmart protects brands across Marketplace
• Understand customer, seller, brand, and Walmart associate needs and design experiences that protect brands and customer trust while enabling legitimate sellers to grow
• Reimagine manual Brand Protection experiences through self-service and automation
• Give brands better tools to protect themselves
• Enable associates to investigate and resolve issues faster, more consistently, and at scale
• Identify how Brand Protection capabilities can strengthen Walmart’s value proposition to brands
• Help brands confidently invest, build, and grow their businesses on Marketplace
• Serve brands, sellers, Walmart associates, and customers through Brand Protection products

Staff Product Manager – Brand Protection

• Develop integrated marketing materials and high-quality visual communications across digital, print, environmental, and promotional channels
• Create marketing assets and graphics for social media, email marketing, digital signage, presentations, print publications, brochures, posters, campus signage, event materials, branded merchandise, and promotional campaigns
• Develop campaign creative supporting student experience, retention, engagement, current parents, and institutional initiatives
• Create scalable design systems and templates to improve consistency across campus
• Prepare production-ready files for digital distribution and commercial printing
• Adapt creative concepts across multiple platforms while maintaining visual consistency and effectiveness
• Design digital and print communications prioritizing usability, clarity, accessibility, and engagement
• Apply UX principles to create intuitive visual solutions for students, parents, and families
• Develop creative assets supporting student success initiatives, campus resources, events, health and wellness, academic support, and parent communications
• Consider user needs, behaviors, and feedback throughout the creative process
• Collaborate with marketing strategists, the Division of Student Life, Parent’s Club, digital services, mixed media, the Design team, writers, content creators, and campus partners
• Ensure creative work aligns with WVU’s visual identity, brand standards, creative direction, and design principles
• Provide additional design support and resources for institutional priorities and evolving marketing needs
• Present creative concepts and explain design decisions using user-centered reasoning
• Manage multiple creative projects through concept development, design execution, revisions, approvals, and final delivery
• Establish project timelines, prioritize competing requests, and ensure efficient, high-quality completion

Graphic Designer – Current Students and Families, Marketing and Brand Strategy

• Develop integrated marketing materials and high-quality visual communications across digital, print, environmental, and promotional channels
• Create graphics for social media, email marketing, digital signage, presentations, print publications, brochures, posters, campus signage, event materials, branded merchandise, and promotional campaigns
• Develop campaign creative supporting student experience, retention, engagement, current parents, and institutional initiatives
• Create scalable design systems and templates to improve consistency across campus
• Prepare production-ready files for digital distribution and commercial printing
• Adapt creative concepts across multiple platforms while maintaining visual consistency and effectiveness
• Design accessible, usable, and engaging digital and print communications
• Apply UX principles to create intuitive visual solutions for students, parents, and families
• Develop creative assets supporting student success, campus resources, events, health and wellness, academic support, and parent communications
• Collaborate with marketing strategists, Student Life, Parent’s Club, digital services, mixed media, writers, content creators, the university Design team, and campus partners
• Present creative concepts and explain design decisions using user-centered reasoning
• Manage multiple creative projects from concept development through design execution, revisions, approvals, and final delivery
• Establish project timelines, prioritize competing requests, and ensure efficient, high-quality completion

Brand Manager jobs in United States