Chief Marketing Officer

• Define and own the marketing vision for Preply's Expansion mission
• Set the strategic direction for marketing new verticals and audience segments at scale
• Lead positioning, messaging, and channel strategies for Non-Language Subjects and emerging learner personas
• Partner with Brand and Product Marketing to evolve Preply's positioning beyond language learning
• Ground positioning decisions in customer insight and validate them before full-scale deployment
• Define KPIs across awareness, acquisition, activation, and retention
• Own the reporting cadence and hold the team accountable to results
• Act as the primary marketing voice in senior cross-functional forums
• Integrate expansion marketing into broader business planning from validation through launch
• Develop repeatable go-to-market frameworks across subjects, geographies, and personas
• Balance speed of experimentation with the rigor needed to scale confidently

Head of Marketing Expansion

• Develop and implement comprehensive sales and marketing strategies to achieve ambitious revenue and growth targets.
• Lead, mentor, and inspire the sales and marketing teams to drive performance, professional development, and a culture of excellence.
• Oversee market research and analysis to identify opportunities, industry trends, and competitive positioning.
• Champion brand development initiatives to enhance visibility and reputation across key markets.
• Collaborate cross-functionally with operations, engineering, and business development teams to align priorities and maximize impact.
• Manage budgets, forecasts, and reporting to ensure effective resource allocation and financial accountability.
• Engage with key clients and stakeholders to build strong relationships and support long-term business partnerships.

Sales and Marketing Director

• Support the Senior Marketing Manager and Brand Team in delivering the Global Brand Plan
• Assist in coordinating and delivering seasonal marketing projects across creative and product marketing
• Support production and delivery of campaign assets
• Help manage timelines and asset delivery for seasonal campaigns
• Liaise with internal teams and external partners to deliver brand projects on time and on brand
• Support development of toolkits and assets with the wider marketing team
• Collaborate with PR, social media and creative agencies, photographers and videographers
• Work with Product, Design, Commercial, Digital and regional marketing teams on seasonal priorities
• Build understanding of seasonal ranges and product priorities
• Help ensure accurate and consistent product information across marketing assets and consumer touchpoints
• Maintain accurate and up-to-date product information across internal systems
• Support post-season reviews
• Support marketing sample management and key seasonal milestone tracking

Brand Marketing Executive

• Take ownership of planning and delivering marketing activity across Minden Systems and supporting Elmbridge UK when required
• Turn agreed marketing plans into effective campaigns, content and communications using insights to improve activity
• Lead the planning, implementation and ongoing improvement of marketing campaigns
• Create and deliver email content for existing customers and prospects
• Monitor campaign activity and contribute to dashboards and monthly reporting
• Lead, implement and improve social media across the Minden brand
• Develop and implement monthly social media content schedules
• Assist with setting up and developing Minden’s Instagram presence
• Manage ongoing development and content updates of the Minden website
• Monitor website performance and analytics
• Support SEO and AI visibility in search results
• Assist with implementation, launch, training and ongoing management of the new Elmbridge website portal
• Plan and write blogs, case studies and other marketing materials
• Support creation of Minden brand collateral
• Maintain and organise image and video libraries
• Assist with video production for social media
• Ensure marketing communications follow Elmbridge and Minden brand guidelines
• Support continued development of the Minden brand
• Manage HubSpot for campaign delivery, audience segmentation, lead nurturing and customer engagement
• Support campaign reporting and monitor lead engagement through HubSpot
• Maintain accurate marketing data and database records
• Support planning and delivery of exhibitions, open days and other marketing events
• Provide on-the-day event support
• Coordinate event communications, promotional material and follow-up activity
• Support content planning for national, local and industry publications
• Draft features for review and approval
• Identify appropriate industry publications and promotional opportunities
• Undertake other reasonable duties supporting Elmbridge UK or Minden Systems

Senior Marketing Executive

• Build, schedule and QA automated email journeys and triggered campaigns within the CRM platform under the direction of the Head of CRM & Lifecycle Marketing
• Maintain accurate client segmentation and list hygiene so campaigns reach the right audience
• Assist with A/B and multivariate tests across messaging, timing and subject lines, and help compile results
• Pull and organise campaign performance data and produce regular reporting packs on open, click, conversion and churn-related metrics
• Coordinate with design and copy resources to deliver campaign assets on time and to brand standard
• Monitor day-to-day campaign performance and flag anomalies, deliverability issues or underperforming journeys to the Senior Manager
• Maintain documentation of live journeys, workflows and segmentation logic
• Support the wider Marketing team with administrative and campaign coordination tasks
• Help ensure client communications comply with GDPR and relevant marketing regulations

Email Marketing Executive

• Lead the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Distribution and Professional Trades District
• Understand assigned shopper groups, including their needs, wants, and shopping habits
• Collaborate with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to identify growth opportunities
• Develop understanding of 3M brands, products, and brand campaigns to promote them effectively
• Build relationships with key marketing personnel at customer accounts and understand their go-to-market strategies, target audiences, and operations
• Support profit centre activities including SKU creation, pricing, and product information
• Evaluate financial viability of marketing tactics
• Manage marketing budgets
• Analyse marketing performance and optimize future strategies

Shopper Marketing Executive

• Lead and scale field marketing across Europe, aligned with regional Go-to-Market, Growth, Business Development, Capture, and Sales priorities
• Develop regional field marketing strategy for priority European defense, government, military, and industry accounts, while supporting select opportunities and events in Africa
• Build and institutionalize field marketing as a disciplined, account-led, revenue-aligned function
• Develop and execute account-based marketing strategies, mapping buying groups and orchestrating multi-touch engagement
• Build engagement strategies for senior military leaders, defense ministry officials, program leaders, acquisition teams, operational commanders, technical evaluators, and industry partners
• Own strategy and execution for major European defense, aerospace, autonomy, and security events
• Establish event and program plans aligned with procurement cycles, modernization priorities, budget timing, acquisition pathways, and capture strategies
• Partner with regional Go-to-Market teams on targeted account-based events and programs to generate pipeline, advance opportunities, and deepen executive relationships
• Build and lead a Europe field marketing team while remaining hands-on with agencies, vendors, contracts, logistics, event production, and program delivery
• Create regional planning, intake, measurement, and reporting processes
• Establish KPIs covering account penetration, stakeholder engagement, executive meetings, opportunity creation, pipeline influence, opportunity acceleration, and ROI
• Ensure programs reflect Shield AI’s brand, strategic narrative, and market position while adapting messaging for local markets and audiences
• Bring creativity, structure, sound judgment, and adaptability while building international capabilities

Field Marketing Director – Europe/Africa

• Deliver promotional campaigns across Apple News+, Readly, and third-party channels to support audience growth.
• Gather and analyse engagement data from iOS and Android app platforms to identify commercial growth opportunities.
• Prepare clear analytical reports and summaries of market trends for internal editorial and brand teams.
• Coordinate promotional content efforts alongside internal editorial, design, and marketing stakeholders.
• Maintain project tracking documentation to support data-informed campaign planning and product launches.
• Partner with external platform managers at Apple and Amazon to secure featured promotional placements.
• Manage marketing campaigns across third-party platforms, with a specific focus on Apple News+ and Readly.
• Build and promote digital app products with internal editorial, design, and commercial teams.
• Coordinate promotional schedules and manage project tracking across the iOS and Android app suite.

Mobile Apps Marketing Executive

• Build broadcast campaigns end to end in Braze, including templates, segments, workflows, personalisation logic and scheduling
• Execute campaigns across email, push, in-app and content cards
• Turn around time-sensitive and urgent sends according to the reactive calendar and CRM Manager priorities
• Deliver campaign plans for key commercial moments such as Black Friday, seasonal peaks and key dates
• Self-QA campaigns for targeting, links, copy, creative, personalisation and localisation, then submit for review
• Adapt and localise central campaigns across 14 markets, coordinating translations and market-specific variants
• Coordinate content and creative production with Design and Content teams
• Run a structured A/B testing programme to improve engagement and conversion
• Report campaign performance against agreed benchmarks and feed learnings into future campaigns
• Optimise reactive communications, customer segmentation, send frequency, relevance and commercial priorities
• Support local market teams with ad-hoc marketing initiatives and requests

B2C CRM Marketing Executive – Commercial Moments, Reactive Comms

• Serve as the senior marketing leader embedded within Food Alert
• Work directly with the Commercial Director and Senior Leadership Team to identify growth opportunities and develop marketing strategy
• Contribute to the Food Alert Senior Leadership Team and wider business direction
• Build understanding of customers, products, sales performance and growth opportunities
• Translate business targets into marketing strategy, priorities and investment plans
• Own marketing performance and accountability for pipeline, revenue and profitable growth
• Build integrated demand-generation strategies across paid search, SEO, paid social, content, email, partnerships, webinars and events
• Define priority audiences, sectors and propositions
• Develop campaigns around regulatory change, emerging risks and market triggers
• Create go-to-market strategies for new services, software capabilities, propositions and sectors
• Develop positioning, messaging and customer-segment propositions
• Identify cross-sell, upsell, lifecycle, nurture, referral, advocacy, testimonial and case-study opportunities
• Own the website roadmap and improve digital conversion through analytics and experimentation
• Brief and mobilise Citation Group's central digital, CRM, content, creative, performance and marketing operations teams
• Set objectives, outcomes and success measures; review performance and challenge weak results
• Own the Food Alert marketing budget and investment plan
• Set targets for leads, pipeline, conversion, CAC, revenue and ROI
• Improve attribution and performance measurement
• Report commercially focused insights to the MD, CD and Senior Leadership Team
• Use customer, competitor, regulatory and market insight to identify growth opportunities