Growth Marketing

• Grow existing ABC Fitness partnerships to drive revenue and improve customer experience
• Establish and roll out partnership tiers with benefits aligned to partner impact
• Drive retention among certified partners and create mutual action plans
• Collaborate with Product, Sales, and Customer Experience to develop partnership programs
• Build, improve, and monetize the marketplace strategy
• Provide partner trend insights to inform innovation, enhancements, partnerships, and acquisition opportunities
• Develop business cases covering market sizing, strategic rationale, financial modeling, and customer validation
• Ensure initiatives are delivered on time, on budget, and with measurable top-line impact
• Establish scalable frameworks to monitor, optimize, and expand successful initiatives
• Serve as a trusted partner to leaders across Product, Sales, Marketing, Finance, Customer Success, and Operations

Director – Partnership Growth

• Unify ASO strategy and execution as a single point of contact
• Drive organic growth for live service titles such as Marvel Contest of Champions and Shop Titans
• Lead Go-To-Market strategy for upcoming new title launches
• Develop the ASO roadmap, including 3–5 A/B tests per month per game
• Develop semantic optimization strategies aligned with AI-driven platform changes
• Use generative AI tools for metadata creation, localization, and competitor-review sentiment analysis
• Lead end-to-end storefront execution across iOS, Google Play, Epic, and Steam
• Collaborate with Creative Services on icons, screenshots, and feature graphics
• Lead ASO requirements, soft-launch testing roadmaps, and post-launch optimization for new titles
• Review store pages before submission and provide final sign-off for the PRM release gate
• Monitor app-store trends, competitor strategies, algorithm changes, and visibility rankings
• Advise on App Event Card best practices and support Product Marketing with copywriting, creative ideation, and project management
• Coordinate with PMM, PRM, Creative Services, and BD as needed
• Maintain the Platform Event Card Mastersheet and track performance metrics
• Monitor ASO KPIs and provide weekly, monthly, and quarterly performance recaps
• Conduct keyword research and competitor analysis
• Partner with Data Science on forecasting models and business-impact evaluation
• Track post-install engagement and retention signals
• Share industry-trend updates and business-impact insights with stakeholders

Growth Marketing Manager, ASO

• Own day-to-day paid acquisition across Google, LinkedIn and Meta
• Partner with Demand Generation on strategy, budget allocation and performance priorities
• Lead campaign setup, targeting, creative testing, optimization and reporting
• Evaluate Reddit and emerging advertising platforms, including ChatGPT where appropriate
• Define experiment success criteria and recommend channels to scale
• Own the full webinar program, including topics, calendar, speakers, hosting, moderation, event operations, promotion and follow-up
• Grow webinar cadence from one per month toward two to three per month in 2027
• Connect webinars to paid and email demand generation and improve the journey from registration to completed demo
• Build AI workflows for audience research, campaign planning, experiment design, operations, analysis and reporting
• Collaborate with Sales to review demo quality, understand objections, coordinate follow-up and improve campaigns and webinars
• Work in two-week agile sprints, prioritizing an experiment backlog and adapting based on results
• Partner with Demand Generation and content on campaign and landing-page improvements
• Report to the Manager, Demand Generation; work as an individual contributor with no direct reports

Growth Marketing Manager

• Turn product and campaign concepts into finished ad creative for Google and Meta
• Build landing pages using AI page generation tools and refine them by hand
• Produce realistic, on-brand imagery and video with generative tools
• Maintain a consistent visual system across published assets
• Run A/B tests on landing pages, creative and messaging
• Structure tests, define success criteria, iterate on winners and discontinue losers
• Monitor conversion rates, CPA, ROAS and funnel drop-off
• Work in GA4, Google Ads, Meta Ads Manager and in-house attribution dashboards
• Report what is working, what is not and what changes should be made
• Connect marketing assets to their performance outcomes

Growth Marketer – AI-Native

• Own and scale Plooto's demand generation and customer growth engine
• Drive inbound pipeline for the accounting firm channel
• Scale direct self-serve acquisition while protecting CAC and payback
• Build cross-sell, upsell, and lifecycle programs to grow customer LTV, ARPU, and expansion revenue
• Own growth strategy, marketing-sourced demand, direct and self-serve acquisition, lifecycle and customer growth, funnel instrumentation, and economics
• Set multi-channel demand strategy across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound
• Own plooto.com as a growth asset through continuous CRO testing, iteration, and personalization
• Partner with MarketingOps and RevOps to mature attribution, reporting, and experimentation
• Build AI agents, prompts, and workflows to scale content, research, analysis, and reporting
• Collaborate with Sales, Product, Data, and Finance to remove customer-journey constraints and drive accountability
• Lead and grow a lean team
• Report to the Head of Marketing
• Within six months, establish growth strategy, improve pipeline quality and conversion, instrument the funnel, improve CAC payback, launch expansion programs, establish experimentation, and increase output through automation and AI

Director, Growth Marketing

• Own growth for Silvie, Pontosense's consumer product
• Manage SEO and AEO so Silvie ranks and is cited for relevant buyer questions
• Own website messaging, user understanding, and purchase conversion
• Manage the funnel from first visit to first sensor in a home
• Lead publications and PR placements and stories
• Design, run, measure, and scale growth experiments
• Track traffic, conversion, cost per customer, and improvement actions
• Report to the CEO and collaborate with the Head of Brand Marketing
• Build the growth engine ahead of the January 2027 commercial launch
• Deliver year-one outcomes including search rankings, launch conversion, declining customer acquisition cost, media coverage, and a visible testing rhythm

Growth Marketer

• Coordinate marketing activity across email, social media, the website and industry events
• Maintain content calendars, assets and approvals
• Help write and schedule blogs, case studies, email campaigns and social media posts
• Research prospective clients, competitors and sector developments
• Identify insights and opportunities for products and services
• Build and maintain prioritized lists of target organizations and contacts
• Help identify decision-makers and opportunities for new business conversations
• Identify growth opportunities for existing clients
• Prepare research, briefings and sales materials
• Support conference appearances, sponsorships and marketing materials
• Conduct outreach before events and follow-up afterward
• Maintain accurate CRM records
• Report on campaign performance and business development activity
• Turn findings into clear, practical insights

Growth & Marketing Coordinator

• Define target market segments, buyer personas, and messaging frameworks
• Develop multi-touch tactics and content channels to reach target audiences
• Design, structure, and manage multi-touch outbound sales sequences across email, LinkedIn, and task flows
• Accelerate lead acquisition velocity and drive meeting bookings for sales representatives
• Coordinate campaign assets with the Content Specialist and Social Media Specialist
• Own B2B data-acquisition workflows using Apollo.io for contact enrichment and target-account list building
• Partner with Sales Ops to map data schemas, maintain contact database hygiene, and synchronize HubSpot and Salesforce
• Deploy and manage HubSpot Breeze AI to capture, qualify, and route inbound accounts to sales calendars
• Monitor and protect domain deliverability, including DKIM, DMARC, SPF, and tracking domains
• Execute target-account list matching and audience setup across search networks and LinkedIn Campaign Manager

B2B Growth Marketing Specialist

• Own the annual and quarterly customer growth marketing plan
• Generate and influence expansion pipeline through cross-sell, upsell, site-expansion, tier-upgrade, standardization, and product-adoption campaigns
• Identify high-potential customer cohorts and develop segmented campaign audiences and growth plays
• Define campaign eligibility, suppression, and overlap rules
• Build repeatable customer growth programs and playbooks
• Develop campaign briefs, customer journeys, emails, landing pages, webinar programs, in-app messages, and enablement materials
• Coordinate campaign execution across HubSpot, Salesforce, Pendo, Salesloft, and other customer engagement platforms
• Establish response-routing and follow-up processes with Customer Success, Sales, and Revenue Operations
• Monitor engagement, follow-up, pipeline creation, conversion, data quality, and audience overlap
• Own or coordinate the customer newsletter and recurring customer webinar program
• Build education-first campaigns supporting product adoption, retention, and expansion
• Partner on product announcements, releases, beta programs, and early-adopter campaigns
• Build and maintain a customer advocate pipeline for references, reviews, referrals, case studies, speaking opportunities, and events
• Lead case-study development from customer identification through publication and activation
• Develop a searchable advocate and reference pool
• Manage customer review-generation and referral programs
• Support the Customer Advisory Board and lead customer recruitment and engagement for conferences and events
• Own the customer growth marketing scorecard and measure pipeline, ARR impact, engagement, conversion, adoption, advocacy, and ROI
• Use performance data and customer feedback to optimize segmentation, messaging, channels, campaigns, and investment

Customer Growth Marketing Manager

• Own the advertising strategy and ongoing optimization for a portfolio of Amazon accounts
• Manage campaign structure, bids, budgets, targeting, search terms, and negatives
• Analyze account performance and identify opportunities across advertising, organic growth, conversion, catalogue health, and competitive positioning
• Develop and maintain account strategies, including traffic and conversion plans based on client goals, search data, and competitive insights
• Identify listing and catalogue optimization opportunities and coordinate improvements with the support team
• Plan and coordinate promotions, major retail events, and inventory needs
• Lead recurring client calls, reporting, and strategic discussions
• Stay current on Amazon platform updates, advertising changes, emerging tools, and AI
• Work closely with the Head of Amazon, channel specialists, and support partners
• Improve processes, document effective practices, experiment with tools, and share knowledge with the team

Growth Marketing jobs in Canada