Marketing

• Drive customer engagement and advocacy across samdesk's global base of security and risk teams
• Build a community of samdesk champions that fuels expansion, referrals, and net dollar retention
• Own the customer marketing pillar of samdesk's marketing strategy and represent the voice of the customer
• Build strategy, programs, campaigns, and community initiatives that increase customer value and adoption of new products or use cases
• Build customer relationships through campaigns and value-add communications supporting renewals, referrals, and expansion
• Scale customer engagement programs including product training, news, ROI tools, and use cases
• Develop customer communication and community programs, including newsletters, webinars, events, a customer advisory board, and a customer summit
• Build lifecycle marketing strategy across onboarding, adoption, maturity, expansion, and advocacy
• Partner with Product Marketing, Product, Sales, and Customer Success on campaigns for new capabilities, products, and use cases
• Lead customer advocacy and reference programs, developing customer stories, testimonials, peer references, event speakers, and referrals
• Build a customer intelligence program to capture and share customer feedback and recurring themes
• Own the Voice of Customer program, including NPS and customer satisfaction measurement
• Partner with Customer Success and Account Management on targeted engagement programs
• Develop customer segmentation and engagement strategies based on lifecycle stage, products, use cases, maturity, and expansion opportunities
• Report to the CMO

Director of Customer Marketing

• Support the pasritamig global brand strategy team
• Deliver strategic and marketing deliverables
• Support internal and external engagement
• Execute projects via agencies
• Partner with and support Medical Affairs and Market Access
• Liaise with analytics, market research, competitive intelligence, broader global commercial teams, regional partners, field teams, external agency partners, and vendors
• Support the global pasritamig launch strategy
• Support all GCSO marketing functions within the brand according to business needs
• Work in an agile environment and gain exposure across internal and external partners

Global Strategic Marketing – Co-Op

• Serve as the primary integrated ABM marketing lead for the Technology, CMT, and Travel & Hospitality verticals
• Develop and execute personalized 1:1 campaigns and scalable 1:Few and 1:Many ABM programs
• Partner with Sales and industry leaders to prioritize target accounts based on revenue potential, propensity to buy, relationships, whitespace, intent, engagement, and strategic fit
• Develop account strategies for new-logo acquisition and expansion within existing accounts
• Refine account segmentation, persona strategies, buying committee maps, and engagement plans
• Translate industry trends and account-specific priorities into marketing strategies and campaigns
• Connect TP capabilities across CXM, data services, trust and safety, sales outsourcing, technology consulting, and digitally enabled business services to account challenges
• Partner with Industry and Solution Marketing on vertical-specific plays, messaging, content, and campaigns
• Position TP as a strategic partner across CX, AI, data, technology, and business transformation
• Own integrated marketing strategy end to end, including account selection, segmentation, intelligence, messaging, campaigns, content, digital demand generation, events, budget management, measurement, and optimization
• Identify whitespace opportunities, leverage intent and engagement signals, and accelerate opportunities through the buyer journey
• Support event execution and client/partner engagement through approximately 15–20% travel

Manager, Integrated Account-Based Marketing – Technology, CMT & Travel

• Lead and execute targeted, multichannel ABM campaigns driving pipeline growth and revenue for Government Services and Collections businesses
• Manage 1:1, 1:Few, and 1:Many ABM campaigns
• Collaborate with Sales, Operations, SDRs, and Marketing teams on account plans and go-to-market strategies
• Develop Government Services campaigns for citizen experience, data services, professional services, technology and security services, and business process outsourcing
• Develop Collections programs targeting organizations managing first-party or outsourced third-party collections
• Own integrated multichannel strategy, including account selection, segmentation, persona-level messaging, digital demand generation, event marketing strategy, and budgets
• Manage paid media, programmatic/IP-targeted display, social selling, SEO/content syndication, email, webinars, and tailored account content
• Own strategy and execution for government-focused events, tradeshows, and executive roundtables
• Conduct pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs
• Use Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and report performance
• Create account-specific materials, including videos and personalized templates
• Train field teams on ABM tactics and follow-up strategies
• Translate Federal and SLED procurement cycles, contract vehicles, budget timing, and partner motions into campaign strategies

Manager, Integrated Account Based Marketing

• Execute marketing campaigns and initiatives, report results, and provide ROI-related recommendations
• Participate in adopting digital and AI tools including Workday, CoPilot, Smartsheet, CRM, marketing automation, content delivery platforms, and other MarTech tools
• Develop and track project plans, budgets, approvals, key dates, and milestones
• Manage event and webinar logistics, including invitations, mailing lists, materials, site management, speakers, presentations, facilities, and follow-up
• Coordinate with design, digital, and content marketing teams to incorporate initiatives into content and social media strategy
• Evaluate event performance through ROI tracking, feedback, and post-event reports and analysis
• Support other marketing and marketing communications activities within BSO
• Work closely with service line leaders and the Markets & Industry team on strategic marketing programs
• Occasionally travel to other locations and firm events

Marketing Specialist – Assurance Services

• Execute regional B2B trade communications and marketing programs for Lovehoney Group brands
• Prepare, execute, and report on regional marketing plans and budgets
• Plan and execute B2B communications, including emails, newsletters, Retail Guides, B2B Partner website content, Creative Library, and Online Academy materials
• Create and implement regional B2B and B2B2C campaigns and promotions supporting revenue targets and brand growth in the Americas
• Manage regional advertising contracts with B2B and industry media
• Track and report program budgets and results
• Plan and execute trade shows and events in the USA and Canada
• Create proposals for C-Level approval
• Research and recommend venues, programs, and entertainment
• Facilitate stakeholder alignment and decision-making for events and trade shows
• Coordinate contracts with external vendors and internal Legal teams
• Source and manage external vendors and suppliers
• Track and report budgets and roadblocks
• Implement regional go-to-market plans for product launches
• Collaborate with design and content experts to develop regional creative assets across print and digital touchpoints
• Develop customized marketing programs for key accounts with Account Managers
• Ensure brand identity compliance across touchpoints
• Communicate regional insights, requirements, best practices, and opportunities to Global Marketing
• Manage, track, and replenish point-of-sale and merchandising inventory

B2B/Trade Marketing Expert

• Own lifecycle email strategy and execution across prospect and customer journeys
• Set the roadmap, calendar, communication cadence, and program priorities to support conversion, adoption, retention, and expansion
• Lead use of Marketo and 6sense email solutions, including the AI Email Agent, for nurture programs, segmentation, personalization, automation, QA, and optimization
• Develop, write, edit, and optimize email copy and messaging, including subject lines, body copy, calls to action, and nurture sequences
• Adapt messaging by audience, persona, lifecycle stage, and program objective while maintaining brand voice and quality standards
• Establish channel goals and maintain performance dashboards
• Lead monthly and quarterly business reviews connecting email engagement, lifecycle progression, pipeline, and customer outcomes to program decisions
• Partner across Marketing to develop prospect and customer lifecycle strategies, nurture programs, segmentation, communication cadences, and opt-in/opt-out processes
• Translate lifecycle strategy into end-to-end email journeys across prospect and customer lifecycles
• Coordinate web and other channel activity across the solution portfolio to route leads and accounts into relevant nurture programs and campaigns
• Develop and manage testing across messaging, subject lines, calls to action, design, targeting, personalization, send timing, and nurture sequences
• Govern email frequency, suppression rules, subscription preferences, and audience overlap
• Partner with Marketing Operations to monitor deliverability and resolve issues
• Collaborate cross-functionally to align email activity with marketing and business objectives and ensure AI-generated outputs meet brand and compliance standards

Senior Lifecycle Marketing Manager

• Define and execute a vertical marketing strategy for the assigned GTM Pod
• Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion
• Build personalized messaging frameworks by account tier, persona, and pain point
• Partner with Product, Data, and Marketing to embed differentiated data and insights into account narratives
• Translate complex, data-rich capabilities into industry-specific messaging for economic buyers and technical stakeholders
• Deliver field-ready enablement including decks, playbooks, battlecards, ROI tools, and customer stories
• Use AI tools to think, build, and ship faster
• Build and execute personalized campaigns that generate qualified pipeline from priority accounts
• Increase vertical awareness and position Array as the standard for embedded financial wellness, identity, and privacy products
• Coordinate integrated campaigns across email, webinars, paid and organic channels, outreach, and in-person experiences
• Partner with RevOps to define success metrics, analyze performance, and iterate campaigns
• Act as vertical marketing owner during planning cycles and QBRs
• Influence Product, Sales, Data, RevOps, and Marketing stakeholders to commercialize new capabilities
• Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth
• Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions
• Report to the Senior Partner, Marketing

Vertical Marketing Manager

• Produce recurring marketing analytics reports, including quarterly LinkedIn and newsletter analyses, individual ad and campaign reviews, and annual summaries of marketing activity and results
• Interpret performance data to identify trends and performance drivers, evaluate campaign effectiveness, and provide recommendations for future marketing initiatives
• Conduct market research and competitive analysis to identify industry trends and opportunities
• Assist with developing and executing social media, email, webinar, and paid advertising initiatives
• Support social media posting and create Canva graphics for LinkedIn and X in coordination with the editorial calendar
• Format content in WordPress, including multimedia and metadata
• Escalate website and WordPress issues as needed
• Organize and tag video and photo assets and consult with IT or technical experts regarding secure backups
• Collaborate with cross-functional teams to ensure brand consistency and campaign alignment
• Maintain marketing software user records and reconcile licence lists
• Assist with contract cost allocation across divisions
• Contribute to event planning and tracking, including registrations, briefing documents, seating charts, and post-event performance measurement
• Work with Salesforce, WordPress, Google Analytics, HubSpot, and LinkedIn analytics and campaign manager

Marketing Analytics Intern

• Build awareness of Control Risks expertise and drive growth for its services with key buyers
• Craft compelling messaging from complex topics and generate buyer-focused content ideas
• Align global programme priorities within the region
• Collaborate with the business to develop actionable content and build strategic marketing campaigns
• Work closely with the marketing team and subject matter experts to develop and execute campaigns
• Execute integrated, multi-channel campaigns targeting key audiences across the funnel to generate and nurture quality enquiries/leads and conversions
• Track, measure, analyse and refine programme activities to maximize impact
• Provide qualitative and quantitative analysis to demonstrate business development value and communicate results to stakeholders
• Create content by working with subject matter experts to capture their expertise and insights
• Contribute to credentialing activity, including industry awards, rankings, and other recognition programmes