Marketing

• Teach undergraduate and graduate courses in accordance with DeVry University requirements
• Facilitate student learning through practitioner-focused education
• Develop course syllabi and lesson plans
• Apply teaching techniques to achieve course and programmatic objectives
• Organize, prepare, revise, and update course materials
• Use online technologies and course-related software, including websites, email, and online discussions
• Model effective oral and written communication
• Set course expectations, objectives, assignment and examination dates, and evaluation weighting
• Ensure exams align with course terminal objectives
• Prepare and grade exams consistently and fairly
• Provide timely feedback to students
• Integrate responsible AI technologies into classroom teaching and learning
• Recognize, evaluate, and address appropriate and inappropriate student use of AI tools
• Complete other duties as assigned

Visiting Professor of Marketing

• Interview technical subject matter experts and transform complex technical discussions into engaging, business-focused content
• Write and edit blog posts, white papers, case studies, customer success stories, marketing collateral, website content, and email campaigns
• Use AI tools to improve content quality and accelerate content creation while maintaining accuracy and brand voice
• Plan, build, and send email campaigns, newsletters, invitations, event promotions, and content promotions
• Build and maintain automated nurture workflows in HubSpot or similar platforms
• Segment contact lists and run A/B tests to improve email performance
• Maintain list hygiene and deliverability, including bounces, unsubscribes, and sender reputation
• Maintain email and broader marketing calendars
• Report on email performance and connect results to leads, SQLs, and revenue
• Maintain company websites using WordPress/Elementor, including backend work and page creation/editing
• Coordinate webinar logistics and content
• Manage LinkedIn and support broader social media efforts
• Support brand messaging and messaging strategy
• Coordinate concurrent initiatives, deadlines, and cross-functional work with sales, consultants, and leadership
• Track project progress, organize marketing assets, and ensure deliverables ship on time
• Build and maintain reporting dashboards and report on lead-generation metrics and revenue impact
• Manage marketing automation workflows and administration
• Route qualified leads to sales and coordinate cross-channel communication with sales representatives
• Manage marketing technology administration, vendors, approvals, access, and super-admin responsibilities
• Manage event and booth logistics, including research, registration, payments, swag, packing, travel, and on-site coordination
• Create graphics and visual assets using Canva or similar tools
• Update resumes, presentations, and marketing documents
• Ensure consistent branding across marketing materials
• Proactively identify gaps, collaborate with marketing teammates, manage multiple priorities, and adapt to shifting demands

Marketing Generalist

• Manage day-to-day activities and develop the competence and performance of the marketing workforce
• Delegate work and manage recruiting, selection, training, motivation, rewards, coaching, conflict, and performance
• Analyze data and reports to monitor tour flow and team/unit performance
• Develop, recommend, and implement solutions to increase tours generated
• Build and maintain relationships with sales management and the sales force
• Communicate marketing strategies and solutions to the sales force
• Develop and implement strategic plans, including budgets, site goals, and forecasts
• Coordinate with marketing operations and site marketing programs on initiatives to increase channel production
• Develop strategies and incentive programs to meet or exceed budgeted numbers
• Identify production trends and implement solutions when targets are missed
• Use individual and team production reports, including VPG, close rate, employee satisfaction, and customer experience reports
• Build relationships between sales management and marketing to clarify tour eligibility and participation details
• Build partnerships with resort operations, hotel linkage, and OPC vendors
• Prepare and conduct team meetings
• Measure performance against goals and hold marketing associates accountable
• Coach, mentor, reward, recognize, and motivate associates
• Observe strengths and development opportunities through ride-alongs, shadowing, and monitoring
• Provide on-call support when not on site
• Review best practices and publications to train and coach associates
• Conduct performance reviews and create development and promotion plans
• Manage underperformance through performance plans and progressive discipline
• Address associate questions and issues and mediate team conflicts
• Monitor and amend standard practices
• Deliver and coordinate training programs
• Develop and review workflow, lead distribution, reward, recognition, and discipline policies and procedures
• Participate in interviews and selection processes
• Develop compensation plans for marketing teams
• Comply with state and federal marketing regulations, including the Do Not Call registry
• Prepare plans and actions for management meetings
• Order, track, stock, and replenish marketing collateral and supplies
• Perform other duties as assigned

Assistant Marketing Manager – Virtual

• Serve as the primary marketing contact for JETSET Pilates franchisees, supporting 360 marketing initiatives, local marketing strategy, digital marketing, HQ resources, and brand standards
• Create and maintain local marketing guides and starter resources for studios before opening
• Adapt national campaigns, toolkits, and assets for local impact
• Ensure studios enroll in timely marketing activities such as PR and digital marketing, including introductions and performance tracking
• Conduct periodic franchisee assessments and recommend tactics to improve local brand presence, member acquisition, and retention
• Partner with new franchisees during pre-opening and presales, focusing on lead generation, conversions, and founding membership purchases
• Deliver presales training to new franchisees and studio teams during pre-opening onboarding
• Review and approve franchisee-led local activations, promotions, events, partnerships, and collaborations before launch
• Monitor activation performance using CRM, digital channels, and studio feedback
• Ensure compliance with brand guidelines and marketing policies
• Audit franchisee social media and online presence, including Google Business Profile, Instagram, ClassPass, and Mindbody
• Monitor franchisee digital ad spend and ROI, flag inefficiencies, and recommend reallocation
• Compile and analyze local marketing reports across franchise locations
• Report findings, insights, and recommendations to the Director of Integrated Marketing
• Partner with the New Studio Opening team on marketing playbook execution
• Collaborate with Operations on underperforming studios, contributing marketing diagnostics and action plans
• Refine and optimize the franchise support program with the Director of Integrated Marketing
• Travel to support presales, studio openings, and field training

Integrated Marketing Manager

• Coordinate and execute a unified, consistent brand experience across all channels in the Miami region
• Collaborate with sales agencies, partners, ambassadors, retail teams, and internal marketing and sales stakeholders
• Support sell-through and drive consumer demand through events and multiple consumer touchpoints
• Own and execute the community calendar, consumer experience activations, community programming, and strategic partnerships
• Build brand affinity and community engagement through culturally relevant clubs, organizations, and events
• Support national and sponsored events in the territory
• Define and align the local SportStyle calendar across channels
• Drive and oversee special projects aligned with strategic objectives
• Monitor and communicate sneaker culture trends and broader cultural movements in Miami
• Oversee local ambassadors and develop community reach
• Execute in-store and online trainings on product and brand updates
• Deliver incentive toolboxes, presentations, and staff engagement programs for wholesale partners
• Execute marketing activations, in-store takeovers, sell-through contests, and point-of-purchase merchandising
• Conduct frequent store training for Salomon retail teams on product drops, campaigns, and brand strategy
• Support new store openings through community connection, operations, and localized marketing
• Monitor visual merchandising and teach product styling, display, and execution best practices
• Lead in-store events that drive communities to points of sale
• Align with the Performance team on category crossover opportunities
• Manage travel expenses and assigned local marketing budgets
• Use tracking tools for KPIs, including Replsy, Experience Platform, and Seasonal Playbooks
• Lead and help create ROI models for community ambassadors

Field Marketing Specialist – SportStyle

• Manage joint marketing timelines, briefs, asset requests, approvals, and deliverables
• Maintain shared promotional calendars across Unrivaled and individual Tour Stop markets
• Track TNT promotional support and provide materials needed to promote broadcasts
• Manage venue co-promotion and coordinate with local promotional partners, sports commissions, tourism organizations, community organizations, and other stakeholders
• Coordinate paid media, social, email, PR, player, community outreach, and local partnership activities to support ticket sales
• Monitor ticket-sales velocity and adjust promotional activity when markets are behind plan
• Manage player marketing calendars, creative assets, copy, links, posting instructions, and paid player marketing collaborations
• Coordinate with Basketball Operations and player representatives
• Build and manage promotional calendars for each game and coordinate execution across social, players, website/app, paid media, email, PR, broadcast, ticketing, and partner channels
• Develop and maintain a repeatable Game Marketing Playbook
• Develop weekly marketing scorecards covering ticket sales, tune-in promotion, player participation, paid media, email, social, and local-market activity
• Track KPIs, analyze marketing effectiveness, conduct postmortems, and translate results into recommendations
• Identify executional gaps and escalate issues before they impact major league priorities

Integrated Marketing Specialist

• Implement growth marketing strategy and planning across pet brands, translating business and brand objectives into cohesive consumer-centric annual and campaign plans
• Connect strategy to execution with internal teams and agency partners
• Build and manage integrated campaign briefs
• Partner with Creative, Omni Digital, Ecommerce, Retail Sales, and Brand teams to create connected marketing programs
• Drive campaign orchestration and optimization across consumer touchpoints
• Use consumer, category, media, retail, ecommerce, and performance data to identify growth opportunities and refine plans
• Establish business objectives, develop investment recommendations, support forecasting, and maximize marketing ROI
• Develop measurement frameworks and performance reporting for integrated campaigns
• Support acquisition and retention strategies throughout the customer journey
• Champion consistent brand positioning, messaging, and creative expression across channels
• Manage cross-functional and agency relationships and hold partners accountable to timelines, quality, and performance
• Mentor and develop the team

Associate Director – Integrated Marketing

• Execute multi-channel marketing campaigns, including digital marketing, content marketing, webinars, paid media, trade shows, and customer events aligned to Self-Care priorities
• Coordinate campaign timelines, deliverables, approvals, and stakeholder communications
• Contribute to market monitoring, marketing planning support, Voice of Customer initiatives, and campaign positioning development
• Coordinate development and execution of case studies, presentations, capability materials, webinars, customer success stories, and digital assets
• Partner with subject matter experts and Corporate Marketing to translate technical capabilities into customer-facing messaging
• Support website updates, landing pages, campaign assets, and digital marketing activities
• Monitor campaign performance and identify optimization opportunities
• Support sales enablement and cross-functional marketing programs

Marketing Specialist, Self-Care

• Own and execute the go-to-market strategy for Risk Advisory, aligning marketing and business development efforts with practice priorities
• Develop and refine positioning, differentiators, and ideal client profiles to support market growth and firm strategy
• Lead integrated marketing campaigns, including webinars, thought leadership, account-based marketing, events, email nurture, and LinkedIn initiatives
• Partner with subject matter experts to develop articles, whitepapers, case studies, client-ready materials, and other thought leadership content
• Create sales enablement tools, including proposals, pitch decks, talk tracks, competitive insights, and pursuit materials
• Support pipeline growth by building target account lists, monitoring funnel activity, and facilitating regular pipeline and account reviews
• Partner with Marketing, Business Development, and practice leadership to leverage shared resources and ensure alignment across initiatives
• Oversee event strategy and execution, including sponsorships, partnerships, and post-event follow-up to maximize ROI
• Track, analyze, and report on key performance metrics, ensuring CRM accuracy and delivering actionable insights to leadership
• Serve as the day-to-day marketing and business development lead for the Risk Advisory Services practice
• Work within the Marketing Center of Excellence, with a dotted line to the Risk Advisory Practice Leader
• Collaborate with leadership, professionals, Business Development, and Marketing team members across content, digital, PR, operations, and events

Service Line Marketer

• Own and execute a high-volume program of 40+ campaigns per week plus automated lifecycle journeys
• Shape global newsletter strategy and roadmap across 22 markets
• Optimize sponsored placements and commissionable offers to improve partner performance and monetization while protecting member experience
• Advise Ad Sales and Merchant teams on inventory, placement, and campaign best practices
• Report program and placement performance to partners and leadership using defensible metrics
• Create market-by-market campaign and inventory calendars
• Oversee campaigns from planning through send and post-send analysis
• Build, QA, schedule, and deploy newsletter and email campaigns in the ESP
• Manage dynamic catalog-driven offer placement and per-segment/per-client targeting and suppression
• Develop mobile-first templates and run ongoing A/B testing across offers, segmentation, timing, and creative
• Own inbox placement, sender reputation, and deliverability across multiple domains and markets
• Manage audience segmentation and personalization by market, client, and member behavior
• Design and run activation, welcome, re-engagement, and win-back journeys
• Lead product marketing and go-to-market sends for BenefitHub products and verticals
• Define and track KPIs for performance, engagement, deliverability, and lifecycle
• Lead performance updates for marketing leadership, executives, and the broader company
• Ensure advertiser- and partner-facing metrics are accurate and account for invalid traffic
• Lead, coach, and develop a growing team of email marketers and specialists
• Improve intake, QA, approvals, and reporting processes
• Manage ESP, CDP, and deliverability-tool vendors and support ESP strategy or migration evaluations
• Ensure compliance with CAN-SPAM, CASL, GDPR, and consent, subscription, and preference management

Marketing jobs in Florida