Marketing

• Develop integrated marketing plans for individual stores and the broader Americas retail portfolio
• Drive qualified footfall and customer acquisition through social, digital, CRM, local search, partnerships, PR support, out-of-home and WBD promotional channels
• Monitor traffic, conversion, average transaction value, units per transaction, sales mix, campaign response and repeat-customer indicators
• Identify performance gaps and recommend actions to increase awareness, improve conversion, grow customer spend and strengthen store-level revenue
• Own the retail marketing and promotional calendar
• Translate product stories, fan relevance and assortment priorities into campaigns and customer-facing messaging
• Develop promotional approaches balancing revenue opportunity, premium brand positioning, margin, inventory availability and fan experience
• Coordinate campaign briefs, creative needs, offer mechanics, signage, launch timing and performance reviews
• Develop and execute go-to-market plans for store openings, relocations, pop-ups and retail refreshes
• Build market-specific programs engaging locals, tourists, fan communities, nearby experiences, hotels, tourism organizations and commercial partners
• Create in-store events, product moments, creator activations and cross-promotions
• Ensure campaigns translate into consistent customer experiences and store readiness
• Build retail-relevant customer journeys, segmented email campaigns, first-party data capture and repeat-visit communications
• Connect retail customers with experiences and experience guests with retail through bundled storytelling and cross-promotion
• Use customer insights, purchase patterns, local-versus-tourist behavior and franchise affinities to tailor communications and promotions
• Support responsible customer-data acquisition and use under WBD privacy, consent and governance requirements
• Develop store campaigns, product storytelling, social content, in-store materials and customer-facing assets
• Coordinate agency, vendor, franchise, publicity and partner contributions
• Establish campaign measurement and post-launch reviews
• Document scalable playbooks for store launches, product campaigns, seasonal promotions and local activation

Manager, Retail Marketing

• Develop and execute go-to-market strategies for new and existing products, services, and solutions across Fashion, Home + Interiors
• Own integrated marketing plans supporting Pantone’s core portfolio and driving awareness, adoption, and growth of new offerings
• Develop customer segmentation, positioning, messaging, and campaigns for B2B and B2C audiences
• Bring Pantone Color Institute trend insights, publications, educational content, and consulting services to market
• Translate customer needs, market trends, cultural shifts, competitive activity, and industry workflows into marketing strategies and growth opportunities
• Collaborate with Creative, Sales, e-commerce, Product, and regional teams on integrated campaigns, customer communications, sales enablement, and market-specific programs
• Identify opportunities to deepen engagement with priority customer segments, industry communities, and partners
• Work with the Global Director of Marketing on strategic partnerships and major brand initiatives
• Represent Pantone at industry events, customer meetings, trade shows, and activations
• Establish and monitor marketing and portfolio KPIs and use insights to improve effectiveness and business impact

Marketing Manager – Fashion, Home, and Interiors

• Teach and share professional knowledge and experience with undergraduate and graduate students
• Facilitate student learning by teaching courses and programs in accordance with DeVry University requirements
• Develop course syllabi and lesson plans and apply teaching techniques to achieve course and programmatic objectives
• Develop and provide students with an approved DeVry University syllabus including terminal course objectives
• Organize, prepare, and regularly revise and update course materials
• Use online technologies and course-related software, including websites, e-mail, and online discussions
• Model effective oral and written communications that engage students and improve learning
• Set clear course expectations, including terminal objectives, assignment/examination dates, and evaluation weighting
• Ensure exam content and level correspond to course terminal objectives
• Prepare and grade exams consistently and fairly and provide timely feedback
• Integrate responsible use of AI technologies in the classroom
• Recognize, evaluate, and address appropriate and inappropriate student use of AI tools
• Complete other duties as assigned

Visiting Professor of Marketing

• Teach undergraduate and graduate marketing courses for eight-week sessions
• Facilitate student learning in accordance with DeVry University requirements
• Develop course syllabi and lesson plans
• Organize, prepare, regularly revise, and update course materials
• Use websites, email, online discussions, and course-related software
• Model effective oral and written communication
• Publish course objectives, assignment and examination dates, and evaluation weighting
• Ensure examinations align with course objectives
• Prepare and grade examinations consistently and fairly
• Provide timely feedback to students
• Integrate responsible AI technologies into classroom teaching and learning
• Recognize, evaluate, and address appropriate and inappropriate student use of AI tools
• Complete other duties as assigned

• Teach undergraduate and graduate courses in accordance with DeVry University requirements
• Facilitate student learning through practitioner-focused education
• Develop course syllabi and lesson plans
• Apply teaching techniques to achieve course and programmatic objectives
• Organize, prepare, revise, and update course materials
• Use online technologies and course-related software, including websites, email, and online discussions
• Model effective oral and written communication
• Set course expectations, objectives, assignment and examination dates, and evaluation weighting
• Ensure exams align with course terminal objectives
• Prepare and grade exams consistently and fairly
• Provide timely feedback to students
• Integrate responsible AI technologies into classroom teaching and learning
• Recognize, evaluate, and address appropriate and inappropriate student use of AI tools
• Complete other duties as assigned

• Develop and execute Gartner's social media strategy across key platforms.
• Manage and optimize Gartner's social channels using audience insights and performance data.
• Translate Gartner research, campaigns, conferences, webinars, and thought leadership into platform-native social content.
• Lead and evolve Gartner's employee advocacy program, driving adoption, engagement, content distribution, and seller enablement.
• Develop content strategies, audience segmentation approaches, newsletters, and amplification initiatives.
• Identify opportunities to expand social reach, advocacy participation, and content visibility.
• Monitor social trends, platform changes, audience behaviors, and best practices.
• Execute testing and experimentation across content formats, distribution strategies, community engagement, and advocacy programs.
• Leverage analytics to optimize content, improve discoverability, and increase audience engagement.
• Advise during high-visibility, reputation-sensitive, and rapid-response situations.
• Support social governance, operational standards, platform management, and vendor relationships.
• Manage projects from planning through execution with cross-functional stakeholders.

Marketing Manager

• Interview technical subject matter experts and transform complex technical discussions into engaging, business-focused content
• Write and edit blog posts, white papers, case studies, customer success stories, marketing collateral, website content, and email campaigns
• Use AI tools to improve content quality and accelerate content creation while maintaining accuracy and brand voice
• Plan, build, and send email campaigns, newsletters, invitations, event promotions, and content promotions
• Build and maintain automated nurture workflows in HubSpot or similar platforms
• Segment contact lists and run A/B tests to improve email performance
• Maintain list hygiene and deliverability, including bounces, unsubscribes, and sender reputation
• Maintain email and broader marketing calendars
• Report on email performance and connect results to leads, SQLs, and revenue
• Maintain company websites using WordPress/Elementor, including backend work and page creation/editing
• Coordinate webinar logistics and content
• Manage LinkedIn and support broader social media efforts
• Support brand messaging and messaging strategy
• Coordinate concurrent initiatives, deadlines, and cross-functional work with sales, consultants, and leadership
• Track project progress, organize marketing assets, and ensure deliverables ship on time
• Build and maintain reporting dashboards and report on lead-generation metrics and revenue impact
• Manage marketing automation workflows and administration
• Route qualified leads to sales and coordinate cross-channel communication with sales representatives
• Manage marketing technology administration, vendors, approvals, access, and super-admin responsibilities
• Manage event and booth logistics, including research, registration, payments, swag, packing, travel, and on-site coordination
• Create graphics and visual assets using Canva or similar tools
• Update resumes, presentations, and marketing documents
• Ensure consistent branding across marketing materials
• Proactively identify gaps, collaborate with marketing teammates, manage multiple priorities, and adapt to shifting demands

Marketing Generalist

• Lead the development and execution of end-to-end marketing plans for Breakaway festivals and the broader Breakaway brand.
• Collaborate with internal digital, creative, social, and promotional teams.
• Oversee significant budgets across multiple concurrent campaigns and optimize spending.
• Analyze campaign KPIs, present insights during weekly marketing calls, and develop action plans.
• Maintain marketing calendars and communicate plans, initiatives, and deadlines across teams.
• Coordinate local-market initiatives, digital and out-of-home campaigns, pre-festival events, promotional partnerships, and brand-building activations.
• Manage festival media libraries and support pre-festival and onsite media and content-capture strategies.
• Project-manage creative deliverables, tasks, updates, and deadlines.
• Write copy for email, SMS, digital advertisements, billboards, and other campaign materials.
• Oversee fan communications and personalized offers through the Breakaway Festivals app.
• Liaise with internal marketing teams and agency partners across social media, paid media, CRM, and the festival app.
• Collect, analyze, and report campaign and event performance, especially paid digital advertising and website traffic.
• Develop and analyze post-festival fan surveys and translate findings into campaign recommendations.
• Negotiate rates and creative partnerships with vendors and promotional partners.
• Stay current on emerging social platforms, cultural trends, and marketing techniques.
• Support Marketing Director(s) with administrative, operational, and project-related responsibilities.
• Support onsite festival operations and marketing activations as needed.

• Develop and implement comprehensive marketing strategies and plans for an assigned region of partner companies
• Conduct market research and analyze market trends, customer needs, and the competitive landscape
• Lead multi-channel campaign execution through effective agency management
• Create campaigns across digital, content, and traditional channels
• Manage the company's website, social media platforms, and online directories through agency management
• Optimize content for organic visibility and engagement
• Collaborate with sales, operations, and product development teams to align marketing initiatives with business goals
• Monitor campaign performance, track key metrics, and provide actionable recommendations
• Manage marketing budgets with local General Managers and marketing support teams
• Allocate resources to maximize ROI and meet financial targets
• Build relationships with external partners, agencies, vendors, and media outlets
• Create best-practice toolkits for local marketing teams to deliver hyper-local campaigns

Senior Regional Marketing Manager

• Develop a deep understanding of local schools, education resources, parent communities, and market trends
• Identify user needs and potential marketing opportunities
• Engage with local parent WeChat groups and build relationships with parents
• Develop and create content for WeChat and Xiaohongshu
• Test and refine content directions
• Plan and execute local parent events, community partnerships, and education-related initiatives
• Build relationships with local organizations and community resources
• Independently drive marketing projects from planning through execution and follow-up
• Coordinate internal and external resources, manage execution details, and review project outcomes
• Gradually take ownership of a geographic market with opportunity to grow into a Regional Marketing Lead / Regional Market Owner

Marketing jobs in United States

Manager, Retail Marketing

Marketing Manager – Fashion, Home, and Interiors

Visiting Professor of Marketing

Visiting Professor of Marketing

Visiting Professor of Marketing

Marketing Manager

Marketing Generalist

Marketing Manager

Senior Regional Marketing Manager

Regional Marketing Specialist, Mandarin Required