Marketing Operations

• Own HubSpot as the marketing team’s system of record, including properties, workflows, lists, forms, email deliverability, user permissions, and governance standards
• Connect HubSpot and the wider marketing stack to Salesforce, website, webinar and event platforms, paid media channels, and data enrichment tools
• Monitor integration sync health and ensure reliable data movement between systems
• Evaluate software, run pilots, negotiate contracts and renewals, and remove unused tools
• Maintain the marketing stack roadmap, including owners, costs, renewal dates, integrations, AI, and automation tools
• Build and maintain lead scoring and routing models with clear follow-up SLAs
• Set up multi-touch attribution models for marketing channels
• Clean duplicate and incomplete records, establish data standards and enrichment rules, and manage consent and subscription preferences
• Maintain target account lists, account-level engagement scoring, and intent signals across HubSpot and Salesforce
• Standardize lifecycle funnel stages, definitions, criteria, and handoff rules
• Own campaign setup standards, UTM conventions, naming taxonomy, HubSpot campaign objects, and Salesforce campaign hierarchy
• Establish A/B testing frameworks for email, landing pages, and paid media
• Document campaign launch, lead management, and other internal processes
• Build global processes across the Americas, EMEA, and APAC
• Partner with RevOps, Sales Ops, and finance to maintain shared definitions and a single source of truth for pipeline
• Build funnel, pipeline, channel, budget, and ROI dashboards and reports
• Support annual and quarterly planning with funnel math tied to pipeline targets
• Run weekly, monthly, and quarterly reporting reviews
• Train marketing and sales teams on HubSpot and reporting

Marketing Operations Manager

• Help the IMS marketing team deliver initiatives across various channels
• Engage with customers and partners
• Measure results to inform future initiatives
• Own the IMS portion of marketing automation platforms and integrations with the broader technology stack
• Produce campaign elements and manage external communications, including event registration pages, invites, reminders, thank-you emails, webinar communications, gated content, customer newsletters, and internal communications
• QA campaign elements, conduct peer reviews, obtain stakeholder approval, and publish/deploy finalized elements
• Manage agency relationships with marketing platform vendors
• Project-manage work handed off to agency partners
• Scrub and import contact lists from content syndication, events, and other external sources
• Present monthly reports covering webinar results, email metrics, and asset views/downloads
• Manage lead routing

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms
• Translate positioning and brand requirements into audience, channel, and journey design
• Hold campaigns to explicit, agreed-upon KPIs from brief through post-launch readout
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools
• Ensure human-in-the-loop controls and properly tested workflows
• Maintain the MarTech stack, documentation, and admin tools
• Coach and train teams on new systems and establish best practices
• Build and maintain AI skills and tools for marketing
• Support the customer data foundation with Salesforce and Databricks partners
• Serve as a steward of data used to segment and measure campaigns
• Report on campaign and channel performance
• Help assess new marketing tools and migrate existing processes onto them

Senior Manager, Marketing Systems – Automation

• Own the governance, architecture, and long-term roadmap of Asana across Marketing & Creative Operations
• Translate departmental strategy into scalable workflows, standardized intake processes, and sustainable system design
• Implement automation enhancements, AI-enabled efficiencies, and intelligent workflow improvements
• Establish and enforce governance standards for form logic, fields, naming conventions, and project structures across regions
• Audit system health and monitor adoption, usage trends, compliance, and regional consistency
• Design and maintain complex branching request forms, custom field architecture, automations, rules, and workflow logic
• QA system updates, forms, and automations before rollout
• Lead quarterly Asana Admin meetings and drive continuous improvement discussions
• Train and support regional Asana Administrators
• Maintain internal documentation for workflows, system changes, and configuration standards
• Implement approved system updates consistently across regions
• Support administration and optimization of Canva Enterprise, including access, permissions, folders, configurations, templates, Brand Kits, content libraries, and approval workflows
• Support onboarding, documentation, and user guidance for Canva users
• Test and implement Canva integrations with Asana, DAM platforms, and other marketing systems
• Monitor Canva adoption and recommend usability, consistency, and efficiency improvements
• Provide operational support across adjacent marketing systems such as Adobe, HubSpot, and Hootsuite
• Identify opportunities to improve integration, workflow consistency, and automation across the broader marketing technology ecosystem
• Support expansion of governance and automation practices across the martech stack

Marketing Operations Systems Specialist

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms
• Translate positioning and brand requirements into audience, channel, and journey design
• Hold campaigns to explicit, agreed-upon KPIs from brief through post-launch readout
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools
• Ensure human-in-the-loop controls and properly tested workflows
• Maintain the MarTech stack, documentation, and administration tools
• Coach and train teams on new systems and establish best practices
• Build and maintain AI skills and tools for marketing
• Support the customer data foundation with Salesforce and Databricks partners
• Steward data used to segment and measure campaigns
• Report campaign and channel performance
• Assess new marketing tools and migrate existing processes onto them
• Convert manual campaign assembly into governed, supervised automation and build context, content, and data assets for AI-assisted marketing

• Support commercial business planning activities, including planning processes, tools, templates, and reporting mechanisms
• Assist Sales and Marketing teams with segmentation, targeting, account planning, forecasting inputs, and business review preparation
• Coordinate corporate assets and materials for business planning and customer-facing discussions
• Identify account opportunities and business insights using analytics, reporting tools, and cross-functional inputs
• Support opportunity and pipeline review processes by preparing reports, tracking updates, and documenting next actions
• Monitor pipeline activities and identify barriers, risks, and follow-up needs
• Assist with implementation plans by tracking activities, owners, timelines, and opportunity milestones
• Partner with Marketing, Commercial Operations, Professional Education, Demand Planning, SCG, and other teams on business priorities
• Support asset allocation and deployment, including new product introduction rollouts
• Communicate business priorities, commercial initiatives, and must-do activities across Marketing and Sales teams
• Assist with training coordination, user support, and adoption for CRM and commercial enablement tools
• Gather field feedback and support change management for commercial capabilities and digital tools
• Coordinate updates, reminders, and communication materials
• Support development, review, and approval of marketing, promotional, and educational materials
• Coordinate Regulatory, Legal, Medical, Clinical Affairs, Marketing, and other stakeholder reviews for compliant materials
• Track copy approval status and maintain documentation
• Support planning and execution of local and regional meetings, including logistics, materials, stakeholder communication, and post-meeting follow-up

Marketing Operations Analyst

• Support commercial business planning activities, processes, tools, templates, and reporting
• Assist with segmentation, targeting, account planning, forecasting inputs, and business review preparation
• Coordinate corporate assets and materials for business planning and customer-facing discussions
• Identify account opportunities and business insights using analytics, reporting tools, and cross-functional inputs
• Support opportunity and pipeline reviews through reporting, update tracking, and documentation
• Track pipeline activities, barriers, risks, follow-up needs, owners, timelines, and milestones
• Partner with Marketing, Commercial Operations, Professional Education, Demand Planning, SCG, Sales Leadership, and other teams
• Support asset allocation and deployment, including new product introduction rollouts
• Communicate business priorities, commercial initiatives, and must-do activities across Marketing and Sales
• Assist with training coordination, user support, and adoption of CRM and commercial enablement tools
• Gather field feedback and support change management for commercial capabilities and digital tools
• Coordinate updates, reminders, and communication materials to improve field engagement
• Support development, review, and approval of marketing, promotional, and educational materials
• Coordinate Regulatory, Legal, Medical, Clinical Affairs, Marketing, and other stakeholders for compliant reviews
• Track copy approval status and maintain documentation
• Support planning and execution of local and regional meetings, including logistics, materials, communications, and follow-up

• Serve as primary platform owner for Braze, including system health, configuration, and resolving platform issues
• Monitor and continuously optimize deliverability, bounce/unsubscribe trends, event tracking accuracy, and data synchronization
• Own user management, permission structures, workspace governance, segmentation infrastructure, contact properties, event schemas, and suppression mechanics
• Own AirOps configuration and administration to apply SEO/AEO/GEO standards across published content
• Maintain keyword frameworks, content briefs, optimization checklists, and publishing governance
• Ensure published content meets SEO, AEO, and GEO standards, including structured data, topical hierarchy, and authoritativeness signals
• Track organic traffic and content compliance metrics; surface gaps and recommendations; refine playbooks
• Own Payload CMS backend administration, data integrity, page governance, freshness reviews, and content asset library management across bstock.com
• Monitor Core Web Vitals, crawl errors, broken links, and mobile usability
• Maintain content freshness standards and deliver regular website health summaries to marketing leadership
• Own the publication SLA from content approval to publication
• Build and maintain methodology for tracking B-Stock's share of voice in AI-generated search responses
• Design, document, and enforce marketing workflows across intake, approval, publishing, and reporting
• Run the master editorial calendar and coordinate timing, dependencies, and priorities
• Connect marketing sub-functions with sales, product, and customer success on shared programs
• Flag redundancies and recommend consolidation across the marketing technology stack
• Report directly to the VP of Strategy as an individual contributor