Performance Marketing

• Make high-volume outbound phone calls to fulfill patient needs over the phone.
• Provide patient scheduling and transportation assistance.
• Acknowledge and welcome patients and visitors.
• Set the tone for a positive experience.
• Verify patient information and document it in the Electronic Health Record (EPIC).
• Review schedules and pre-screen patients based on departmental protocol.
• Monitor schedules daily, ensuring all open slots are filled on the same day.
• Monitor patient scheduling reports daily.
• Review the Daily Appointment Report and prepare charts as appropriate.
• Perform other duties and responsibilities as assigned.

Patient Access Conversion Specialist – Dermatology

• Support demand generation campaigns across email, digital, webinars, events, content, and outbound channels
• Build and QA campaign elements, including emails, landing pages, forms, and nurture programs
• Coordinate timelines, assets, approvals, and deliverables to keep campaigns moving and launches on track
• Support webinars and virtual events from promotion and registration through execution and follow-up
• Help manage audience lists, campaign tracking, and lead follow-up processes with Marketing, SDRs, and Revenue Operations
• Maintain campaign calendars, project trackers, and program documentation
• Monitor campaign performance and assist with reporting on engagement, leads, and pipeline
• Conduct audience, account, and market research to inform campaign development
• Collaborate with Content, Creative, Product Marketing, Events, and Sales
• Support account-based marketing programs through account research, audience development, and campaign execution
• Use AI and other tools for research, content adaptation, personalization, campaign execution, and performance analysis
• Identify process-improvement opportunities and help the team work more efficiently
• Take on greater campaign ownership as skills and experience develop

Demand Generation Specialist

• Plan, build, launch and manage paid-media campaigns across Google Ads and Meta Ads Manager
• Develop channel and audience strategies supporting B2B and B2C lead generation, agent recruitment, demand generation and broader marketing objectives
• Manage paid search, paid social, display, video, retargeting and other performance-driven tactics
• Translate campaign goals into targeting, bidding, budget, conversion and optimization strategies
• Evaluate new platforms, vendors, audience sources and emerging channels
• Monitor campaigns and make data-driven optimization decisions to improve lead volume, lead quality, conversion performance and media efficiency
• Manage budget allocation, bid strategy, audience targeting, campaign objectives and pacing
• Identify media waste and reallocate spend toward stronger opportunities
• Develop and execute A/B tests across creative, copy, audiences, campaign objectives, offers and landing pages
• Measure and demonstrate ROI by connecting marketing spend to lead quality, conversions and downstream business results
• Support retargeting, lookalike and advanced audience strategies
• Measure and analyze impressions, clicks, CTR, CPC, conversions, conversion rate, cost per lead, lead quality and other KPIs
• Maintain conversion tracking, pixels/tags, UTM parameters and web analytics
• Connect paid-media performance to CRM activity and downstream outcomes
• Develop performance summaries and actionable recommendations for Marketing, Sales and executive stakeholders
• Collaborate with Digital Marketing, Marketing leadership, Sales, creative/content, web resources and other stakeholders
• Track marketing-generated leads from acquisition through qualification, follow-up, application and business outcomes
• Work within brand, legal and compliance requirements in a regulated environment
• Stay current on platform changes, privacy and measurement trends, AI-enabled optimization and performance-marketing best practices

Digital Paid Media, Performance Marketing Specialist

• Own Meta and Google strategy and day-to-day execution across a portfolio of DTC accounts
• Build, structure, pace budgets, test, and scale campaigns
• Manage $100K+ per month in spend per account against ROAS, CPA, and MER targets
• Run Meta campaigns using Advantage+, CBO, and structured creative testing
• Run Google campaigns across Search, Shopping, PMax, and YouTube
• Establish a clear position on branded spend and incrementality
• Connect creative performance to in-platform media decisions
• Support TikTok and other channels and guide cross-channel budget allocation
• Own campaign launches, seasonal pushes, and testing roadmaps from kickoff to delivery
• Coordinate across creative, email, and analytics teams to meet launch dates
• Maintain ClickUp tasks and timelines and flag risks with proposed options
• Lead the paid media portion of client calls and provide clear recommendations
• Send accurate, clear, and timely weekly updates
• Respond quickly, set expectations, and close client communication loops
• Identify client needs and performance issues proactively
• Mentor junior buyers and serve as the QA gate for Meta and Google work before launch

Senior Paid Media Strategist – Meta, Google

• Serve as campaign strategy expert for the North America Marketing team
• Partner with Retail, Wholesale, Distribution, and Alternative Channels marketing leads to define objectives, shape briefs, and recommend campaign approaches
• Develop campaign frameworks, including nurture and drip campaigns, audience segmentation strategies, and client and broker communication journeys
• Own and improve end-to-end campaign workflow processes
• Serve as primary intake point for campaign requests and ensure initiatives are scoped and briefed before execution
• Manage external agency relationships
• Maintain a forward-looking campaign calendar
• Track and report campaign performance and provide data-driven insights
• Establish consistent campaign processes, governance, and ways of working
• Monitor B2B campaign best practices, marketing automation capabilities, and relevant insurance and financial services approaches
• Monitor emerging AI trends, tools, and marketing communications best practices
• Manage and mentor a junior marketing campaign team member
• Report to the Chief Marketing & Communications Officer, North America Insurance

Senior Manager, Campaign Marketing

• Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit
• Manage paid display and ABM activity across platforms such as 6sense and StackAdapt
• Monitor budgets, pacing, bids and campaign performance
• Build campaigns using creative and copy supplied by internal teams
• Identify testing and optimisation opportunities to improve performance
• Support conversion tracking, measurement and reporting
• Provide strategic recommendations while remaining actively hands-on in campaign execution
• Explore opportunities across programmatic display, CTV and podcast advertising
• Partner with the Demand Generation team to align paid media with pipeline objectives

Freelance B2B Paid Media Specialist

• Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube
• Manage $100K+ per month in Google spend against ROAS, CPA, and MER targets
• Own Merchant Center and feed health end to end
• Diagnose disapprovals, feed gaps, and Shopify sync issues
• Structure Performance Max asset groups, exclusions, and signal inputs
• Evaluate branded spend and incrementality and explain recommendations to clients
• Support Meta, TikTok, and other channels affecting assigned accounts
• Develop a point of view on cross-channel allocation
• Lead the paid search portion of client calls
• Explain performance clearly, make recommendations, and push back when requests do not serve the client
• Mentor junior buyers
• Act as the QA gate for paid search before launch

Senior Paid Search Strategist, Contract

• Own Meta strategy and day-to-day execution across a portfolio of DTC accounts
• Build, structure, pace budgets, test, and make scaling decisions
• Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
• Configure and QA pixel, CAPI, event quality, catalog, and feed tracking
• Run structured creative testing and connect creative performance to in-platform actions
• Support Google, TikTok, and other channels affecting assigned accounts
• Provide recommendations on cross-channel budget allocation
• Lead the paid social portion of client calls and explain performance
• Mentor junior buyers
• Act as the QA gate for paid social work before launch

Senior Paid Social Strategist – Meta

• Learn how paid search campaigns are planned, launched and optimized to support Uline's marketing and business goals
• Review campaign data and processes to identify trends, uncover insights and support marketing recommendations
• Research keywords and support ad development and testing initiatives to help improve campaign performance
• Build digital marketing expertise by working with experienced professionals and gaining insight into customer behavior, Uline's products and advertising strategy

Paid Search Intern

• Coordinate best-in-class care delivery and improve health outcomes.
• Collaborate with providers, clinical support staff, and operations to ensure patients are scheduled and seen as intended.
• Schedule appointments and explain the purpose of appointments.
• Provide same-day access and navigate patient care.
• Validate patient demographics and verify coverage.
• Serve as a resource and subject matter expert for team members.
• Assist leadership with daily workflow coordination, onboarding and training, and troubleshooting complex issues.
• Maintain quality and operational standards.
• Communicate process and workflow updates.
• Identify opportunities for improvement and escalate operational concerns to appropriate leadership.
• Monitor team productivity, quality, and timeliness and identify trends or opportunities for improvement.
• Assist leadership with reviewing productivity and quality metrics and communicating performance expectations.
• Identify scheduling errors, workflow concerns, or recurring issues and assist with correcting them.
• Participate in quality assurance reviews and provide feedback regarding scheduling accuracy, patient interactions, and department protocols.
• Build value in programs to overcome patient objections and schedule as appropriate.
• Partner with clinical and operational teams to schedule patients.
• Transfer clinical calls to Triage when required.
• Participate in quality assurance reviews for outreach efforts.
• Reference scheduling guidelines and protocols to assure accurate scheduling.
• Review and update patient demographic and insurance information as needed.
• Answer switchboard calls and transfer patients to the correct department.
• Send afterhours physician pages for inpatient and outpatient callers.
• Answer incoming calls pleasantly and appropriately using the assigned greeting and name.
• Speak clearly and professionally.
• Document outreach calls, appointment scheduling, notable patient concerns, and resources provided.
• Participate in departmental projects, huddles, and meetings.
• Maintain and obtain accurate and current resource material.
• Participate in the rotation of department responsibilities and perform other related projects and duties.
• Report to the Practice Manager or Operational Supervisor.

Performance Marketing jobs in Illinois