Performance Marketing

• Own the strategic direction, growth plans, and commercial success of key paid search categories
• Develop and execute short-term and long-term growth strategies aligned with business objectives
• Build category roadmaps balancing immediate performance opportunities with long-term capability development
• Identify, prioritize, and champion high-impact initiatives
• Act as subject matter expert for owned categories and identify market trends, opportunities, and risks
• Own category performance, including revenue, profitability, volume, efficiency, and growth targets
• Develop forecasting models and growth plans
• Analyze performance trends, identify root causes of variance, and communicate recommendations
• Conduct business reviews and account audits
• Identify optimization opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
• Design and own testing frameworks for strategic category growth
• Scale innovative PPC tactics, automation, audience expansion strategies, and emerging platform capabilities
• Drive experimentation from conception through implementation and performance evaluation
• Partner with publishers and platform representatives on beta programs and product innovations
• Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
• Influence stakeholders and obtain buy-in through data, analysis, and business cases
• Identify partner, market expansion, and monetization opportunities
• Present category performance, growth strategies, recommendations, and insights to senior stakeholders
• Serve as a strategic advisor and thought leader within Performance Marketing

Paid Search Strategist

• Own Sherpany’s paid media strategy across Google Search, LinkedIn, Display and retargeting
• Plan, build and optimize paid media campaigns
• Manage Google Search end-to-end, including keyword and bidding strategy, ad copy, landing page alignment, budget allocation and optimization
• Lead LinkedIn advertising across Sponsored Content, Lead Gen Forms and other formats
• Develop audience strategies and test messaging, creative and targeting
• Build multi-channel retargeting strategies and manage audience sequencing, frequency and conversion
• Identify opportunities to improve the channel mix and develop business cases for new platforms, formats and approaches
• Monitor performance, identify trends and translate insights into actions
• Manage budgets and optimize toward CPL, pipeline contribution and ROAS
• Collaborate with Content, Design and the wider Marketing team on campaigns and creative

Senior Paid Media Manager

• Own and execute go-to-market initiatives across the funnel
• Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions
• Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems
• Drive Sales adoption, compliance, and feedback on enablement programs
• Improve speed-to-lead, follow-up consistency, and funnel conversion rates
• Plan, execute, and measure account-based marketing programs with Sales
• Support account selection, messaging alignment, outreach coordination, and campaign execution
• Track engagement, influence, and pipeline impact for target accounts
• Plan and execute integrated campaigns across email, digital, content, events, and sales plays
• Coordinate timelines, assets, messaging, and execution across teams and vendors
• Build and manage lead nurture programs from awareness through conversion
• Segment audiences and tailor messaging by persona, intent, and funnel stage
• Test and improve nurture performance using engagement and conversion data
• Manage external vendors and agencies across content creation, digital marketing, SEO/GEO, and other initiatives
• Ensure vendors align with goals, timelines, and quality expectations
• Act as the internal owner to keep work moving and accountable

Senior Demand Generation Manager

• Build a consistent and effective B2B lead pipeline targeting HR and People leaders, insurers, employee benefits providers, SMEs, large corporates, and insurance partners
• Own lead generation end-to-end across copy and content creation, multi-channel campaign planning, CRM management, automated GTM sequences, campaign execution, experimentation, and agency/freelancer hiring
• Explore routes to market ranging from AI-powered automated campaigns to in-person trade shows
• Map buying committees and decision processes for insurers, PMIs, benefit providers, large employers, and SMEs
• Research buyer needs to refine the company proposition and messaging
• Develop segment-specific content, copy, design, positioning, and messaging
• Test channels including cold outbound, broker/consultant partnerships, LinkedIn, industry events, and referrals
• Develop repeatable lead generation channels and invest in approaches that work
• Generate qualified leads and meetings for the Sales team
• Build and optimize lead nurture infrastructure using HubSpot workflows, sequences, and basic automation
• Create sales assets including pitch decks, one-pagers, and case studies
• Present monthly plans and report activity effectiveness to improve ROI
• Track core KPIs and objectives, identifying what works and what does not
• Work closely with senior leadership, including the CCO and CEO
• Shape systems, processes, and lead generation with autonomy and accountability

GTM & Demand Generation Specialist

• Own the entire Google Ads account end to end across Search, Performance Max, Demand Gen, and AI Max campaigns
• Manage bidding strategy and budget allocation
• Optimize cost per click, cost per conversion, and search impression share
• Build and run experimentation across bidding, audiences, ads, assets, and landing pages
• Develop keyword and search term strategy, including expansion, negatives, match types, and high-intent query discovery
• Test ads and assets with the growth marketer on copy and creative
• Optimize the full journey from impression to booked appointment
• Work directly with engineers and the product team on landing pages, search results, and booking flow
• Implement privacy-safe conversion tracking and attribution compliant with health-data standards and ad-platform healthcare policies
• Develop new paid channels including Microsoft Ads, remarketing, and emerging AI search and assistant platforms
• Bring paid search fully in-house with clear ownership and rationale for spend
• Reduce cost per conversion and wasted spend while increasing impression share in priority areas
• Establish a regular testing cadence and feed learnings into product and marketing
• Build the case for and launch the next paid channel
• Act as the voice of paid traffic in booking-journey product decisions

Founding Performance Marketer, PPC

• Manage and scale paid social campaigns to ensure client open days are consistently at full capacity
• Maintain and optimize CPL (Cost Per Lead) within agreed-upon target ranges
• Monitor and improve the Lead-to-Booking rate through constant funnel analysis
• Conduct ongoing competitive research to ensure clients remain leaders in their local markets
• Develop and test new creative concepts in collaboration with content creators
• Continuously evolve and A/B test landing pages to maximize conversion performance
• Provide detailed monthly reporting documenting meaningful optimizations and strategic shifts
• Utilize Anytrack for server-side tracking to ensure data accuracy and attribution
• Connect high-performing professionals with global companies across the UK, US, Canada, Europe, and Australia through remote client placements

Performance Ads Manager

• Own Starling’s performance marketing strategy across all paid channels for personal and business banking products
• Set and deliver strategy balancing customer acquisition, volume, CAC, payback and long-term customer value
• Allocate and optimise significant media budgets across channels, audiences, products and propositions
• Lead optimisation of paid search, paid social, programmatic, app marketing, affiliates, partnerships and emerging channels
• Build a continuous testing and optimisation programme across audiences, creative, messaging, landing journeys, bidding, channels and media strategy
• Improve CAC, conversion rates and payback periods while identifying incremental growth opportunities
• Use data, attribution and experimentation to assess incremental channel contribution and advance MMM measurement
• Partner with Web, CRM, Data and Product Marketing teams across the customer journey
• Develop performance frameworks and KPIs to guide investment decisions
• Lead forecasting, budgeting and performance reporting for senior stakeholders
• Partner with creative and brand teams on insight-led creative testing
• Identify and evaluate new channels, platforms, partnerships and technologies
• Manage media agencies, technology partners and key platforms
• Build relationships with Google, Meta, Apple and other partners
• Champion automation, machine learning and AI in media marketing operations
• Ensure activity meets regulatory, compliance and brand guidelines
• Lead, coach and develop the performance marketing team
• Contribute to Starling’s wider growth strategy as a senior Growth Marketing leader

Head of Performance Marketing

• Own Paid Social as a channel by setting the vision, roadmap, budget allocation, and leadership reporting
• Bring iwoca’s credit card product to market through paid social
• Architect full-funnel campaigns across Meta, TikTok, and LinkedIn
• Manage overlap across flexi-loans, credit cards, and other products
• Expand audience reach through content-led lead capture campaigns
• Scale into new platforms, including LinkedIn and YouTube Shorts
• Develop distinctive creative concepts, formats, and creator partnerships
• Build video and influencer marketing pipelines
• Create a testing framework connecting creative concepts to commercial outcomes
• Partner with the Brand team on performance and brand creative
• Design and run conversion lift studies and geo-lift tests
• Partner with Data Science and Acquitech on attribution, event architecture, and multi-step conversion tracking
• Extend testing to landing pages and signup flows to reduce conversion drop-off
• Manage and develop a Performance Marketing Executive
• Partner with Data Science, Engineering, Compliance, and Brand teams
• Work strategically with Meta and TikTok platform representatives

Senior Performance Marketing Manager – Paid Social

• Own the end-to-end Marketing measurement strategy across channels
• Own and optimise Marketing reporting
• Publish standardised weekly and monthly reporting linking campaign and channel activity to results and ROI
• Translate reporting findings into actionable marketing insights and recommendations
• Support annual planning, target setting, forecasting, and performance modelling across pipeline, revenue, registrations, and lead generation
• Develop and maintain automated dashboards across Marketing channels
• Explore prompt-based reporting using AI models
• Deliver week-on-week insights on campaign performance against goals and benchmarks
• Build, monitor, and improve MQL/SQL reporting in Salesforce
• Partner with Inside Sales on marketing-qualified lead insight and prioritisation
• Maintain universal UTM tracking and governance, including standardisation, validation, training, and quality monitoring
• Identify A/B testing opportunities and document campaign learnings
• Document campaign and channel benchmarks
• Partner with Marketing Operations on improved Marketing processes and efficient campaign delivery and reporting

Marketing Performance & Insights Manager – 12 Month FTC

• Support planning, execution, and optimisation of paid media campaigns across client portfolios
• Assist Managers and Directors with client strategy delivery and Account Development Plans
• Create and manage campaigns according to industry and Croud best-practice guidelines
• Manage client budgets within advertising platforms and optimise campaigns daily
• Conduct daily checks to ensure optimal campaign performance
• Collaborate with the internal network on accurate and relevant reporting
• Support client performance summaries and attend and contribute to client performance calls and quarterly business reviews
• Deliver data analysis and monthly Test and Learn case studies
• Organise support from and work with the internal network
• Administer and deliver internal and induction training as required
• Ensure adherence to internal processes, knowledge sharing, and company policies
• Contribute to client retention efforts
• Support innovation in new technologies, market trend monitoring, technology roadmap support, and internal academy development
• Report directly to the Paid Media Account Manager or Senior Account Manager

Performance Marketing jobs in United Kingdom