Performance Marketing

• Learn and apply predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for success
• Lead the development of strategic paid media campaigns aligned with client goals
• Continuously optimize campaigns across platforms to maximize client ROI
• Consult with clients and internal teams to integrate paid media efforts with broader marketing strategies
• Serve as a knowledgeable and reliable client partner
• Mentor junior team members and collaborate across departments
• Monitor and report on KPIs
• Adjust strategies based on performance insights

Senior Paid Media Specialist

• Own the strategic direction, growth plans, and commercial success of key paid search categories
• Develop and execute short-term and long-term growth strategies aligned with business objectives
• Build category roadmaps balancing immediate performance opportunities with long-term capability development
• Identify, prioritize, and champion high-impact initiatives
• Act as subject matter expert for owned categories, identifying market trends, opportunities, and risks
• Influence performance beyond directly owned accounts through thought leadership, best-practice development, and cross-category initiatives
• Evaluate industry trends, platform developments, and product innovations
• Own category performance, including revenue, profitability, volume, efficiency, and growth targets
• Develop forecasting models and growth plans
• Analyze performance trends, identify root causes of variance, and communicate recommendations
• Conduct business reviews and account audits
• Identify growth opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
• Design and own testing frameworks for strategic category growth
• Scale PPC tactics, automation opportunities, audience expansion strategies, and emerging platform capabilities
• Drive experimentation from conception through implementation and performance evaluation
• Partner with publishers and platform representatives on beta programs and new capabilities
• Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
• Influence stakeholders and obtain buy-in through data, analysis, and business cases
• Identify partner, market expansion, and monetization opportunities
• Collaborate with Product and Engineering on performance-enhancing improvements
• Present performance, growth strategies, recommendations, and insights to senior stakeholders
• Serve as a strategic advisor and thought leader within Performance Marketing

Paid Search Strategist

• Collaborate with the Sr. Marketing Manager to plan, execute, and optimize paid marketing campaigns in Google Ads, Meta Advertising, Reddit Advertising, Microsoft Advertising, and future platforms
• Transform static publisher-provided graphic assets into high-converting, animated short-form video ads optimized for Meta, Google, Reddit, and Bing placements
• Produce rapid creative iterations by swapping video hooks, writing or adjusting CTAs, optimizing voiceovers, and reframing ratios based on campaign performance data
• Collaborate with the Sr. Marketing Manager to plan and execute optimization tests, including A/B testing
• Collaborate with the broader team to brainstorm static-to-video creative concepts, layout designs, and conversion-focused hypotheses
• Execute recurring and ad hoc reporting and communicate campaign status updates, results, and new revenue opportunities
• Stay informed on platform and industry trends, updates, and best practices
• Occasionally work evenings or weekends to accommodate partner needs and industry events
• Travel domestically and internationally throughout the year for meetings and industry events

Paid Media Coordinator

• Collaborate with the Sr. Marketing Manager to plan, execute, and optimize paid marketing campaigns
• Manage campaigns across Google Ads, Meta Advertising, Reddit Advertising, Microsoft Advertising, and future platforms
• Transform static publisher-provided graphic assets into high-converting animated short-form video ads
• Produce creative iterations by changing video hooks, adjusting CTAs, optimizing voiceovers, and reframing ratios based on campaign performance data
• Plan and execute optimization tests, including A/B testing
• Brainstorm static-to-video creative concepts, layout designs, and conversion-focused hypotheses with the broader team
• Execute recurring and ad hoc reporting
• Communicate campaign status updates, results, and new revenue opportunities
• Stay informed on platform and industry trends, updates, and best practices
• Attend meetings and industry events, potentially involving domestic and international travel

Paid Media, Creative Coordinator

• Build and own Netlify’s paid acquisition strategy, including paid search, paid social, retargeting, sponsorships, and other testable channels
• Determine where paid acquisition creates incremental value and decide where to scale, hold, or stop spending
• Manage external agency relationships and determine what work to bring in-house
• Own budget planning, pacing, and ROI reporting for paid spend
• Partner with Marketing Operations on attribution and UTM tracking
• Define target audiences and channel mix aligned to Netlify’s ICP
• Partner with Product Marketing on paid creative messaging inputs
• Build measurement frameworks for CAC, signup/pipeline contribution, and payback by channel
• Partner with Lifecycle and Campaigns on onboarding and activation journeys for paid-acquired users
• Build the roadmap and business case for a fully staffed paid/performance team

Senior Demand Generation Marketing Manager

• Execute and optimize Paid Search and YouTube campaigns
• Support campaign planning, research, structure, launch, and ongoing management
• Monitor daily pacing, budgets, KPIs, search demand shifts, and campaign performance
• Identify risks and opportunities and implement optimizations across bidding, budgets, keywords, search queries, audiences, creative assets, placements, and campaign structure
• Track ad copy, keyword, audience, and landing page performance, including A/B testing and results documentation
• Support weekly, monthly, and quarterly reporting by translating platform data into actionable insights
• Conduct competitive, keyword, search landscape, and marketplace research
• Maintain quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting
• Contribute to campaign management across key clients and expand capabilities across shopping, Performance Max, commerce, and search-adjacent media
• Contribute research, points of view, case studies, and process improvements
• Represent Paid Search and YouTube in internal and client meetings
• Partner with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management
• Build relationships with platform and technology partners and share relevant updates and best practices
• Prioritize and execute work across multiple accounts while meeting deadlines and maintaining quality
• Follow agency processes, maintain documentation, and communicate proactively about risks
• Balance short-term efficiency with broader client growth, customer acquisition, revenue, lead quality, and brand objectives
• Contribute to Digital Media team growth through knowledge sharing, training, process development, and continuous skill building

Specialist, Paid Search, YouTube

• Execute and optimize Paid Search & YouTube campaigns
• Support planning, research, structure, launch, and ongoing management of campaigns
• Monitor daily pacing, budgets, KPIs, search demand shifts, and campaign performance
• Surface risks and opportunities early and clearly
• Develop and implement optimizations across bidding, budgets, keywords, search queries, audiences, creative assets, placements, and campaign structure
• Track ad copy, keyword, audience, and landing page performance against client goals, including A/B testing and documentation
• Support weekly, monthly, and quarterly reporting by identifying performance storylines and translating platform data into actionable insights
• Conduct competitive, keyword, search landscape, and marketplace research
• Maintain quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting
• Manage campaigns across key clients and help expand capabilities across shopping, Performance Max, commerce, and search-adjacent media
• Contribute research, points of view, case studies, and process improvements
• Represent Paid Search & YouTube in internal and client meetings
• Explain campaign performance, recommendations, and next steps with support from channel leadership
• Partner with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management
• Build relationships with platform and technology partners and share relevant updates and best practices
• Prioritize and execute work across multiple accounts while meeting deadlines and maintaining quality
• Follow agency processes, maintain documentation, and communicate proactively about risks
• Balance short-term efficiency with clients’ growth, acquisition, revenue, lead quality, and brand objectives
• Contribute to Digital Media team growth through knowledge sharing, training, process development, and skill building

Paid Search & YouTube Specialist

• Build, manage, and optimize Google Ads campaigns for camps and enrichment programs
• Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation
• Test ad copy and landing pages to improve completed registrations and acquisition efficiency
• Build and optimize Facebook and Instagram campaigns in Meta Ads Manager
• Develop and test audiences, creative concepts, messaging, and offers
• Write ad copy and provide creative briefs to the content team
• Develop a prioritized SEO plan for camps, after-school programs, and local enrollment opportunities
• Conduct keyword research based on search intent and business value
• Improve program and location pages, including titles, headings, content, and internal linking
• Use Google Search Console and analytics to identify opportunities and diagnose performance changes
• Identify technical SEO issues affecting crawling, indexing, and website usability
• Implement SEO improvements and coordinate developer-supported changes
• Improve local search visibility through accurate business information and location content
• Measure organic search performance through qualified traffic, inquiries, and registrations
• Validate conversion tracking across advertising platforms, analytics, and the registration process
• Reconcile reported conversions with actual registrations and revenue
• Allocate advertising spend based on timing, location, enrollment priorities, and capacity
• Diagnose whether weak results stem from targeting, creative, landing pages, tracking, or registration friction
• Provide concise weekly reporting on results, changes, lessons learned, and next actions

Paid Ads & SEO Specialist – Google Ads, Meta Ads

• Support the planning, setup, and execution of paid social and paid search campaigns across healthcare and consumer brands
• Support the setup and launch of paid social campaigns on Meta and other platforms such as LinkedIn, TikTok, and YouTube
• Monitor daily campaign performance and flag trends, insights, and optimization opportunities
• Support testing initiatives involving campaign types and audience strategies
• Build UTM tracking links for integrated campaigns
• Support the setup and launch of paid search campaigns, YouTube, and Demand Gen campaigns when relevant
• Assist with pre-launch activities including keyword research, ad copy, audience targeting, and campaign structure
• Monitor campaign performance and search query reports
• Manage pacing and budgets against monthly, quarterly, and annual investment targets
• Compile and analyze campaign performance data using platform analytics and Google Analytics (GA4)
• Support reporting deliverables, data pulls, and reporting insights
• Maintain awareness of industry trends and impact to client and assigned accounts
• Assist with competitive and category-specific research
• Contribute to campaign planning discussions
• Collaborate with cross-functional teams to support integrated campaign execution
• Participate in client meetings and internal status calls

Senior Associate, Paid Media Strategy

• Own Evolve's paid acquisition program end-to-end, including channel mix, budget, campaigns, creative strategy, and agency relationships
• Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels
• Monitor qualified-lead delivery against plan and forecast, diagnose performance drivers, and allocate budget for efficient volume
• Own monthly spend and volume inputs to the marketing forecast and re-plan in-month when delivery changes
• Build and optimize Google Ads and Meta campaigns directly
• Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and first-party property, permit, and owner data
• Design and analyze tests across audience, creative, bidding, placement, geography, and landing destination
• Launch Performance Max, connected TV, podcast, and expanded direct mail channels from zero to one
• Develop paid creative strategy with creative partners, including messaging, formats, testing frameworks, and scaling decisions
• Help build measurement of incrementality and currently unseen offline channels and partner on attribution
• Partner with analytics, product, and sales across the funnel from impression to signed agreement
• Lead through evidence and influence as a senior individual contributor on a small, flat team

Performance Marketing jobs in United States