Revenue Operations

• Own Marketing’s commercial performance reporting and prepare KPI inputs for ELT, GTM, Monthly Commercial Review and Board cycles.
• Maintain a CRM-led view of lead-to-revenue performance and replace manual reporting with dashboards.
• Own HubSpot as the marketing and commercial system of record, including properties, pipelines, workflows, lead scoring, routing and permissions.
• Act as the first point of contact for HubSpot issues and maintain CRM governance, documentation and change control.
• Maintain Lead > MQL > SAL > SQL > Opportunity definitions, routing and SLAs across Marketing, SDR, Sales and Client Success.
• Monitor handoffs, prevent SQL stage skipping and run MQL-to-SQL and PLG-to-sales handovers.
• Build pipeline, funnel and revenue dashboards; support forecasting and report coverage, velocity, conversion and win rates.
• Produce weekly and monthly commercial review packs, identify bottlenecks, stalled pipeline, at-risk renewals and expansion signals, and recommend actions.
• Own campaign, source and account attribution in HubSpot and report performance across channels and growth engines.
• Map and improve the customer lifecycle from first engagement through onboarding, renewal and expansion.
• Partner with SDR and Client Success on reporting, renewal and expansion visibility.
• Maintain products, price books, quotes and discount approvals in HubSpot.
• Prepare commission calculations for Finance approval and provide data for territory planning, pricing reviews and target setting.
• Own CRM data quality, including deduplication, enrichment and completeness, and process data deletion requests in line with data protection obligations.
• Manage HubSpot integrations with tools such as Clay, Heap and Stripe, and automate manual commercial-team work.
• Report to the CMO and contribute to FY26 growth objectives by improving pipeline visibility, forecast accuracy, funnel conversion and commercial decision-making.

Explore RevOps Analyst at AsiaVerify. Review requirements and application details.

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