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Boehringer IngelheimPosted 10/21/2026full-timeBurlington • CanadaMid-LevelSenior💰 CA$118,150 - CA$157,600 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing integrated omnichannel marketing campaigns tailored for the Canadian market, ensuring compliance with Health Canada regulations and optimizing consumer engagement through data-driven insights. Proven ability to manage cross-functional teams and external partners while driving innovation in consumer healthcare marketing strategies.
Highest-signal resume keywords
Omnichannel Campaign ExecutionConsumer Insights AnalysisProject ManagementRegulatory Compliance KnowledgeStakeholder Management
About the role
Key responsibilities & impact- Support the development and execution of local consumer campaigns aligned with brand objectives and strategic priorities
- Localize global consumer segments, consumer/patient journeys, messaging frameworks, and campaign tactics for Canadian market needs
- Execute integrated omnichannel campaigns across digital, social media, search, CRM, email, in-office media, retail media, TV, radio, out-of-home, and print channels
- Manage end-to-end campaign execution from creative briefing through deployment, including Medical, Legal, PAAB, and ASC reviews
- Coordinate agencies, media agencies, creative partners, and external vendors
- Support content development, media planning, creative adaptation, and campaign implementation
- Ensure tactics are delivered on time, within budget, and aligned with approved brand strategy
- Monitor campaign performance and leading/lagging indicators across disease awareness, consideration, and treatment seeking
- Use consumer engagement data, trends, insights, market research, and competitive intelligence to optimize campaign effectiveness and customer experience
- Ensure consumer-facing activities comply with Health Canada regulations, PAAB and Advertising Standards requirements, the Innovative Medicines Canada Code of Ethical Practices, and company policies
- Coordinate review and approval processes with medical, legal, regulatory, and compliance stakeholders
- Scan the Canadian market for emerging consumer channels, business models, and behaviors across online pharmacies, telehealth, virtual care organizations, and digital healthcare platforms
- Assess online pharmacy and healthcare platform opportunities within brand strategy
- Develop opportunity assessments, business cases, pilot recommendations, and measurement frameworks for innovative consumer marketing models
- Lead test-and-learn initiatives with online pharmacies and healthcare platforms, establishing compliant operating models, accountabilities, performance measures, and optimization or scale plans
- Align consumer marketing and PSP strategies with the Senior Manager, Patient Experience
- Drive new consumer marketing approaches through the Innovation Governance Board and established approval processes
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related discipline
- 3-5+ years of CPG (consumer packaged goods) marketing or Direct to Consumer marketing experience, preferably in consumer healthcare or pharma
- Experience executing omnichannel campaigns across a variety of channels, understanding digital metrics and measurement, and UAT testing
- Experience executing large-scale, national campaigns with a targeted consumer audience
- Experience identifying, assessing, and activating new consumer channels
- Experience with online pharmacy, telehealth, virtual care, healthcare platform, or digital health marketing models strongly preferred
- Experience executing, measuring, and optimizing omnichannel, CRM, and digital marketing campaigns
- Strong project management and agency management skills
- Working knowledge of the Canadian pharmaceutical regulatory environment, including Health Canada, PAAB, Advertising Standards Council, and IMC requirements strongly preferred
- Experience using customer insights, performance analytics, and market research to improve marketing effectiveness
- Excellent cross-functional collaboration and stakeholder management capabilities
- Demonstrated ability to drive innovation and challenge the status quo within an organization
- Demonstrated ability to develop innovation business cases, navigate cross-functional governance, and translate emerging channel opportunities into compliant test-and-learn plans and scalable marketing approaches
- Strong communication, organizational, and executional skills with the ability to manage multiple priorities in a fast-paced environment
Benefits
Comp & perks- Generous amount of paid time off, including vacation, personal days, and contingency paid time off days for Long Term Contract Employees
- Comprehensive and flexible benefits plan
- Defined Contribution Pension Plan with company matching of RRSPs
- Employee and Family Assistance Plan
- Employee and leadership development programs
- Programs to support overall health and wellness for employees
- Variable bonus target opportunity of 15% of the annual base salary
- Flexible work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance MonitoringDigital Marketing MetricsUAT TestingContent DevelopmentMedia PlanningCreative AdaptationMarket ResearchConsumer Engagement OptimizationBusiness Case DevelopmentTest-and-Learn Initiatives
Soft Skills
Cross-Functional CollaborationStrong CommunicationOrganizational SkillsExecutional SkillsInnovation Mindset
Tools & Technologies
CRM SystemsDigital Healthcare PlatformsOnline Pharmacy MarketingTelehealth SolutionsSocial Media Platforms
Industry Keywords
Consumer Packaged GoodsDirect to Consumer MarketingPharmaceutical Regulatory EnvironmentHealth CanadaPAABAdvertising Standards CouncilInnovative Medicines Canada Code