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Boehringer IngelheimPosted 10/21/2026full-timeBurlington • CanadaMid-LevelSenior💰 CA$118,150 - CA$157,600 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing integrated omnichannel marketing campaigns tailored for the Canadian market, ensuring compliance with Health Canada regulations and optimizing performance through data-driven insights. Strong project management and stakeholder collaboration skills are essential for driving innovation and managing multiple priorities effectively.
Highest-signal resume keywords
Omnichannel Campaign ExecutionConsumer Healthcare MarketingProject ManagementRegulatory Compliance KnowledgeData-Driven Marketing Optimization
About the role
Key responsibilities & impact- Support development and execution of local consumer campaigns aligned with brand objectives and strategic priorities
- Localize global consumer segments, consumer/patient journeys, messaging frameworks, and campaign tactics for Canadian market needs
- Execute integrated omnichannel campaigns across digital, social media, search, CRM, email, in-office media, retail media, TV, radio, out-of-home, and print channels
- Manage end-to-end campaign execution from creative briefing through deployment, including Medical, Legal, PAAB, and ASC reviews
- Coordinate agency partners, media agencies, and external vendors to deliver compliant marketing assets and campaigns
- Support content development, media planning, creative adaptation, and campaign implementation
- Ensure tactics are delivered on time, within budget, and aligned with approved brand strategy
- Monitor campaign performance and leading/lagging indicators across disease awareness, consideration, and treatment seeking
- Leverage engagement data, trends, insights, market research, and competitive intelligence to optimize campaigns and improve customer experience
- Ensure consumer-facing activities comply with Health Canada regulations, PAAB and Advertising Standards requirements, the Innovative Medicines Canada Code of Ethical Practices, and company policies
- Coordinate review and approval processes with medical, legal, regulatory, and compliance stakeholders
- Scan the Canadian market for emerging consumer channels, business models, and behaviors across online pharmacies, telehealth, virtual care, and digital healthcare platforms
- Assess online pharmacy and healthcare platform opportunities within brand strategy
- Develop opportunity assessments, business cases, pilot recommendations, and measurement frameworks
- Lead test-and-learn initiatives with online pharmacies and healthcare platforms
- Partner with the Senior Manager, Patient Experience to align consumer marketing and PSP strategies
- Drive new consumer marketing approaches through the Innovation Governance Board and approval processes
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related discipline
- 3-5+ years of CPG (consumer packaged goods) marketing or Direct to Consumer marketing experience, preferably in consumer healthcare or pharma
- Experience executing omnichannel campaigns across a variety of channels, understanding digital metrics and measurement, UAT testing, etc.
- Experience executing large-scale, national campaigns with a targeted consumer audience
- Experience identifying, assessing, and activating new consumer channels
- Knowledge of online pharmacy, telehealth, virtual care, healthcare platform, or digital health marketing models strongly preferred
- Experience executing, measuring, and optimizing omnichannel, CRM, and digital marketing campaigns
- Strong project management and agency management skills
- Working knowledge of the Canadian pharmaceutical regulatory environment, including Health Canada, PAAB, Advertising Standards Council, and IMC requirements strongly preferred
- Experience using customer insights, performance analytics, and market research to improve marketing effectiveness
- Excellent cross-functional collaboration and stakeholder management capabilities
- Demonstrated ability to drive innovation and challenge the status quo within an organization
- Demonstrated ability to develop innovation business cases, navigate cross-functional governance, and translate emerging channel opportunities into compliant test-and-learn plans and scalable marketing approaches
- Strong communication, organizational, and executional skills with the ability to manage multiple priorities in a fast-paced environment
Benefits
Comp & perks- Generous paid time off, including vacation, personal days, and contingency paid time off days for Long Term Contract Employees
- Comprehensive and flexible benefits plan
- Defined Contribution Pension Plan with company matching of RRSPs
- Employee and Family Assistance Plan
- Employee and leadership development programs
- Programs to support overall health and wellness for employees
- Variable bonus target opportunity of 15% of the annual base salary
ATS Keywords
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Hard Skills
Campaign ExecutionDigital MarketingCRM MarketingMarket ResearchPerformance AnalyticsUAT TestingContent DevelopmentCreative AdaptationMeasurement FrameworksOpportunity Assessments
Soft Skills
Cross-Functional CollaborationStakeholder ManagementOrganizational SkillsCommunication SkillsExecutional Skills
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in CommunicationsBachelor's Degree in Life Sciences
Industry Keywords
Consumer Packaged GoodsDirect to Consumer MarketingOnline PharmacyTelehealthVirtual CareDigital Health MarketingHealth Canada RegulationsPAABAdvertising Standards CouncilInnovative Medicines Canada Code