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Posted: 10/19/2026Senior Director, Digital Strategy – Paid Digital, Creative
Bully Pulpit InternationalCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading large-scale paid digital campaigns, managing substantial budgets, and providing strategic counsel to senior corporate clients. Proficient in audience segmentation, message testing, and cross-channel campaign planning to enhance corporate reputation and achieve measurable outcomes.
Highest-signal resume keywords
Integrated Paid Digital Campaign LeadershipBudget ManagementAudience SegmentationCreative DevelopmentPublic Affairs Expertise
About the role
Key responsibilities & impact- Lead large-scale paid digital campaigns that protect and enhance corporate reputation, shape public and stakeholder perception, and support regulatory or legislative outcomes
- Own the strategic throughline from audience insight and campaign brief to creative development, media activation, optimization, and results
- Serve as a senior client advisor and accountable steward of complex scopes, significant budgets, and multidisciplinary teams
- Define audience, desired change, messaging, channel mix, success measures, and the role of paid media
- Translate research, policy and reputation issues, stakeholder insights, and message testing into creative briefs and campaign ideas
- Guide creative teams from concept through production and provide feedback on messaging, storytelling, formats, and assets
- Oversee paid media planning and execution across digital channels, including budget management, creative testing and optimization, and impact measurement
- Counsel senior corporate clients on campaign decisions, reputational risks, and public or policy dynamics
- Own account delivery, including scopes, budgets, timelines, reporting, and cross-functional coordination
- Lead and develop managers and teams across multiple workstreams
Requirements
What you’ll need- 12+ years in agency or comparable client-service roles leading integrated paid digital campaigns for major brands, corporations, or complex issue-based clients
- Record of managing substantial creative and media budgets, with hands-on ownership of briefs, creative development, campaign delivery, and performance
- Strong judgment on corporate reputation, public affairs, and the regulatory or legislative environment
- Fluency in audience segmentation, message testing, digital media, measurement, and cross-channel campaign planning
- Credibility with C-suite clients
- Ability to make complex strategies clear, compelling, and actionable for teams at every level
- Experience leading layered teams and multiple fast-moving accounts with disciplined financial and operational management
- Excellent writing and presentation skills
Benefits
Comp & perks- Annual bonus
- 100% company-paid medical insurance
- 100% company-paid dental insurance
- 100% company-paid vision insurance
- 401(k) program with employer match up to 4%
- Generous time off for vacation
- $50 monthly phone reimbursement
- Unlimited sick time
- 16 weeks of paid leave for new parents
- Employee wellness support
- Progressive support for a diverse workforce
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DeliveryPerformance MeasurementMedia ActivationCreative Brief DevelopmentDigital Media Planning
Soft Skills
Excellent Writing SkillsPresentation SkillsJudgment on Corporate ReputationClear CommunicationTeam Leadership
Industry Keywords
Corporate ReputationPublic AffairsRegulatory EnvironmentStakeholder InsightsCross-Functional Coordination