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Director of Brand
Boulder CareCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand positioning, creative strategy, and content leadership, with a strong focus on managing teams and external partners. Proven ability to translate visual identity into actionable templates and campaign frameworks while ensuring compliance with industry standards.
Highest-signal resume keywords
10+ Years In Consumer Brand LeadershipCreative Strategy And Production ManagementBudget Ownership And Vendor ManagementProven AI Fluency And Sound JudgmentExperience In Healthcare Or Regulated Categories
About the role
Key responsibilities & impact- Own Boulder’s brand positioning, visual identity, voice and editorial point of view across the full journey
- Lead the brand, creative and content team and manage external designers, production partners and agencies
- Build the trust-content engine across patients, peers, clinicians, reviews, owned content and creator programs
- Run Boulder’s brand portfolio with investment theses, activation plans, budgets, measurement and renewal gates
- Translate visual identity and messaging guides into templates, channel guidance, campaign frameworks, art direction and self-service guardrails
- Own creative strategy and production for brand launches, community partnerships, sponsorships, executive platforms, web and priority activations
- Use AI responsibly while protecting clinical accuracy, human judgment and Boulder’s voice
- Report to the Chief Growth Officer and partner with Communications, Product, Clinical and Commercial leadership
Requirements
What you’ll need- 10+ years in consumer brand, creative, content or integrated marketing leadership
- Leadership of an internal team and external partners
- Exceptional creative taste and judgment across identity, campaign, editorial, social-native video, web and high-stakes storytelling
- Experience directing creative production with a constrained budget and small team
- Strong operating skills including clear briefs, prioritization, budget ownership, vendor management and outcome-based reporting
- Experience with creator, community or customer-story programs
- Strong instinct for editorial trust and consent
- Excellent written and verbal communication skills
- Proven AI fluency and sound judgment about where automation helps
- Applicants must be authorized to work for any employer in the U.S.
- Dedicated, private workspace with a lockable door and high-speed internet for sensitive information and HIPAA compliance
- Experience in healthcare, behavioral health, advocacy or another regulated category is a plus
- Experience with Figma, Adobe CC, Canva, Frame.io, Air or a similar suite of tools is a plus
Benefits
Comp & perks- Comprehensive medical, dental, vision, and short-term disability benefits
- Mental health services via insurance coverage, including Talkspace and EAP
- 4 weeks of vacation accrued per calendar year, increasing to 5 weeks at 2 years of employment
- Sick leave accrued at 1 hour for every 30 hours paid
- 9 paid holidays per year
- 12 weeks of 100% paid parental leave after 6 months of employment
- 401(k) retirement savings
- Remote work with company-provided hardware
- Meaningful, life-saving work
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningCreative ProductionContent StrategyCampaign FrameworksEditorial Trust And ConsentOutcome-Based ReportingHigh-Stakes StorytellingCommunity Engagement ProgramsVisual Identity TranslationBudget Management
Soft Skills
Exceptional Creative TasteClear Communication SkillsLeadership And Team ManagementPrioritization SkillsTrust-Building
Tools & Technologies
FigmaAdobe CCCanvaFrame.ioAir
Industry Keywords
HealthcareBehavioral HealthAdvocacyRegulated CategoryHIPAA Compliance