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Campari GroupCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing key accounts and executing national strategies for On-Premise customers in China, with a strong focus on customer planning, relationship management, and trade activation. Proficient in analyzing sales data and coordinating cross-functional teams to drive growth and ensure effective outlet execution.
Highest-signal resume keywords
Key Account ManagementCustomer PlanningTrade ActivationNegotiation SkillsFluent Mandarin
About the role
Key responsibilities & impact- Execute the national account strategy for assigned priority On-Premise customers across China
- Manage customer-specific account plans covering listing, distribution, active outlets, visibility, activation and outlet-level sell-through
- Identify chain customer opportunities and provide customer and outlet insights
- Manage day-to-day relationships with customer headquarters, procurement, operations and regional management teams
- Prepare annual customer plans and support strategic Joint Business Plans
- Manage routine negotiations within approved commercial guidelines and support major national negotiations
- Cascade approved customer plans to regional teams, distributors and outlets
- Execute customer investment plans covering listing, visibility, promotional funding and activation support
- Coordinate outlet execution including menu placement, POSM, displays, serve standards, consumer activation and staff communication
- Execute approved promotional mechanics such as bottle programmes, mixer bundles, signature serves and menu promotions
- Track execution evidence, customer investment deliverables and claim reconciliation
- Coordinate activation plans, portfolio priorities, new product launches, seasonal campaigns and brand initiatives
- Prepare and track forecasts, shipments, distributor-to-outlet depletion and inventory
- Manage account KPIs including volume, NSV, listed and active outlets, visibility and activation coverage
- Identify data gaps, execution issues and corrective actions
- Coordinate national customers, Regional Commercial teams, Marketing, CCM, Finance, Supply Chain and distributors
- Coordinate distributor order fulfilment, outlet service, stock availability, replenishment, depletion reporting and documentation
- Support route-to-market improvements and escalate stock, pricing, credit and execution issues
Requirements
What you’ll need- Typically 4–6 years of relevant sales or key account experience in FMCG, alcoholic beverages or hospitality
- Practical On-Premise exposure in China
- Hands-on experience developing and managing chain or multi-outlet customers, preferably in nightlife, High Energy, KTV or Casual Bar channels
- Track record of delivering growth through customer negotiation, outlet execution, trade activation and disciplined investment management
- Experience working with distributors, regional sales teams and cross-functional stakeholders in a multi-city operating environment
- Practical key account skills in customer planning, relationship management and negotiation
- Ability to support Joint Business Planning and execute approved agreements
- Working knowledge of China’s On-Premise customers, consumption occasions and outlet execution requirements
- Strong commercial acumen balancing volume growth, brand building, investment efficiency and compliance
- Ability to translate national customer agreements into outlet-level execution standards and follow-up routines
- Practical Excel, commercial reporting and coordination skills
- Ability to interpret sales, depletion, stock and investment data and follow up actions
- Fluent Mandarin; working English is an advantage
Benefits
Comp & perks- Equal employment opportunities and diversity and inclusion commitment
- Fair compensation and equal opportunities
- Fair Pay Certification by Fair Pay Workplace
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Data AnalysisCommercial ReportingOutlet ExecutionInvestment ManagementJoint Business PlanningCustomer InsightsForecastingInventory ManagementKPI TrackingMulti-Outlet Customer Management
Soft Skills
Relationship ManagementCross-Functional CollaborationProblem SolvingCommunication Skills
Tools & Technologies
Excel
Industry Keywords
FMCGAlcoholic BeveragesOn-Premise ExposureNightlifeKTVCasual Bar ChannelsCommercial AcumenConsumer ActivationPromotional FundingDistributor Coordination