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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and marketing, with a strong focus on strategic leadership, financial analysis, and relationship building. Proficient in developing pricing strategies and managing product portfolios to maximize revenue and profitability.
Highest-signal resume keywords
Product ManagementStrategic LeadershipFinancial AnalysisCross-Functional Team SkillsB2B Marketplace Experience
About the role
Key responsibilities & impact- Provide leadership to coworkers through coaching, feedback, development goals, and performance management
- Own and maximize PCM (Partner Controllable Margin)
- Establish pricing strategies, monitor competitive activity, oversee product information, and identify customer needs
- Create customer offers
- Oversee development of marketing plans for the product portfolio
- Maximize revenue, profit, and vendor co-op for assigned product categories through planning and marketing
- Manage and interface with partners to develop or enhance product marketing
- Lead and direct merchandising activities
- Assess the competitive landscape and adjust direction as needed
- Manage SKUs by product category
- Identify emerging technologies and industry trends and adjust plans accordingly
- Act as an escalation point and liaison between the vendor and CDW
- Engage with Purchasing to forecast sales, support promotional buy-in opportunities, and communicate market-pricing shifts
- Approve content for manufacturer advertisements
- Create and maintain an annual business plan
- Lead efforts to increase customer and account-manager penetration for assigned categories
- Champion CDW’s vision of becoming an AI-fluent organization and promote responsible AI adoption and continuous learning
Requirements
What you’ll need- Bachelor’s degree in Business, Information Technology, Marketing, or related field and 5 years of product management, marketing, supply chain, sales or finance experience, OR 9 years of product management, marketing, supply chain, sales or finance experience
- Prior experience coaching or mentoring others
- Proven track record in product management/marketing a product line(s)
- Strong cross-functional team skills
- Strong strategic and executional leadership
- Demonstrated financial and analytical skills
- Excellent verbal and written communication skills with the ability to effectively interact with stakeholders at all levels
- History of building and maintaining relationships
- Strong conflict resolution skills with the ability to be persuasive
- Ability to multitask effectively and see projects through from inception to completion
- Proficient in Microsoft Office applications
- Demonstrated ability to master a product portfolio
- Experience in Business-to-Business marketplace
- Microsoft CSP or NCE experience
- Up to 20% travel
- MBA is a plus
- 7 years of product management, marketing, supply chain, or product management vendor finance experience is a plus
Benefits
Comp & perks- Annual bonus target of 10% subject to terms and conditions of plan
- Benefits package (details provided at https://cdw.benefit-info.com/)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementMarketing StrategyFinancial AnalysisPerformance ManagementSKU ManagementCompetitive AnalysisBusiness PlanningVendor ManagementCustomer Offer CreationEmerging Technologies Identification
Soft Skills
CoachingMentoringConflict ResolutionCommunication SkillsRelationship Building
Tools & Technologies
Microsoft OfficeMicrosoft CSPNCE
Certifications & Qualifications
MBA
Industry Keywords
Product PortfolioPartner Controllable MarginMarketing PlansSales ForecastingPromotional Buy-In