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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing strategies, particularly in user acquisition through paid and unpaid channels, while leveraging data analysis to optimize conversion and ROI. Proven ability to operate autonomously in fast-paced environments and build effective cross-functional partnerships.
Highest-signal resume keywords
Growth Marketing StrategyUser Acquisition ChannelsData Analysis and ROI EvaluationInfluencer PartnershipsExperimentation and Measurement Frameworks
About the role
Key responsibilities & impact- Own how ClassDojo reaches new families beyond its existing network
- Set acquisition strategy for Dojo Sparks and Dojo Islands
- Execute high-leverage acquisition experiments to build, test, and scale channels driving net-new paid users
- Operate initially as a one-person growth marketing team
- Set direction, run experiments end to end, analyze results, and scale what works
- Build systems, processes, and partnerships for compounding growth
- Partner with Product, Creative, Data, and Marketing leaders
- Set strategy for new-user acquisition across paid and unpaid channels, initially focusing on social and influencer partnerships
- Define hypotheses, launch tests, analyze results, and make scale/kill decisions
- Identify and validate acquisition channels through manual approaches, then scale successful bets with agencies, tooling, and automation
- Establish success metrics and ROI thresholds
- Test value propositions, landing experiences, and onboarding flows to improve conversion
- Build experimentation and measurement frameworks across messaging, targeting, and funnel steps
- Use external resources, modern tools, and AI to maximize impact
- Help shape ClassDojo’s long-term growth marketing capabilities
Requirements
What you’ll need- 8+ years of experience in growth, performance, or consumer marketing
- Ideally experience at high-growth consumer or marketplace companies
- Proven track record of owning acquisition outcomes end to end
- Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
- Experience operating as a generalist in small or mid-sized teams of 30–150 people
- Depth in at least one acquisition channel, such as paid social, influencer, partnerships, SEO, or SEM
- Strong mental models across other acquisition channels
- Hands-on, execution-oriented mindset
- Comfort operating with high autonomy and ambiguity
- Clear, concise communication and effective cross-functional partnership
- Experience building or scaling influencer- or creator-led growth programs is a plus
- Experience with consumer subscription or paid consumer products is a plus
- Experience in early-stage or fast-scaling environments is a plus
- Interest in using AI and new tools is a plus
Benefits
Comp & perks- Remote work
- Equal employment opportunity
- Disability and special-needs accommodations
- Distributed company hiring regardless of location, with significant overlap with Americas time zones
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingUser AcquisitionData AnalysisConversion OptimizationSEOSEMPaid SocialInfluencer MarketingExperimentationROI Metrics
Soft Skills
Analytical JudgmentClear CommunicationCross-Functional PartnershipExecution-Oriented MindsetComfort with Ambiguity
Tools & Technologies
AI ToolsMarketing AutomationMeasurement FrameworksExperimentation ToolsAnalytics Platforms
Industry Keywords
Consumer MarketingHigh-Growth CompaniesSubscription ProductsMarketplace CompaniesCreator-Led Growth