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Johnson & JohnsonCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in downstream marketing strategies, product commercialization, and lifecycle management within the medical device or healthcare industry. Proven ability to analyze market dynamics, manage budgets, and drive portfolio optimization while collaborating effectively across cross-functional teams.
Highest-signal resume keywords
Downstream MarketingProduct CommercializationLifecycle ManagementPortfolio OptimizationFinancial Acumen
About the role
Key responsibilities & impact- Lead downstream marketing strategies, annual marketing plans, and commercial programs driving portfolio adoption, utilization, revenue growth, and profitability
- Own lifecycle management and portfolio optimization initiatives, including product transitions, portfolio simplification, margin improvement, and end-of-life planning
- Assess market research, customer insights, competitive dynamics, portfolio performance, and financial results to prioritize investments and improve business performance
- Lead commercialization and launch execution for new products, portfolio enhancements, and strategically sourced technologies developed with external partners
- Partner with regional and local marketing and sales teams on customer conversion, demand generation, pricing, and market execution strategies
- Develop positioning, value propositions, multichannel marketing programs, sales enablement tools, communications, and commercial education
- Collaborate with Sales, Global Strategic Marketing, Finance, Supply Chain, R&D, Quality, Regulatory, Healthcare Compliance, and external partners
- Manage assigned budgets and track forecasts, KPIs, portfolio risks, and growth opportunities, providing recommendations to business leadership
- Support customer-facing activities including customer meetings, field visits, industry events, product demonstrations, laboratory programs, and procedure or surgical evaluations
- Report to the Sr. Marketing Manager, Global Growth Marketing, VELYS Power
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Engineering, Life Sciences, Healthcare, or a related field required
- Minimum 5 years of progressive experience in marketing, product management, commercialization, business development, or a related field
- Experience in downstream marketing, product commercialization, lifecycle management, portfolio optimization, or capital equipment marketing
- Strong commercial, analytical, and financial acumen, including business planning, forecasting, pricing, project management, budgets, and performance tracking
- Ability to manage multiple initiatives and drive tactical execution across a matrixed organization
- Strong communication, presentation, and stakeholder-management skills, with the ability to influence without direct authority
- Ability to work in operating room and cadaver lab environments
- Ability to travel up to 25%, including domestic and international travel
- Medical device, orthopedic, capital equipment, or healthcare industry experience preferred
- MBA or advanced degree preferred
Benefits
Comp & perks- Retirement plan (pension)
- Savings plan (401(k))
- Long-term incentive program
- Vacation – 120 hours per calendar year
- Sick time – 40 hours per calendar year; 48 hours per calendar year for employees residing in Colorado; 56 hours per calendar year for employees residing in Washington
- Holiday pay, including Floating Holidays – 13 days per calendar year
- Work, Personal and Family Time – up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
- Inclusive interview-process accommodations
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchBusiness PlanningForecastingPricing StrategyProject ManagementPerformance TrackingBudget ManagementSales EnablementMultichannel MarketingPortfolio Management
Soft Skills
Strong CommunicationPresentation SkillsStakeholder ManagementInfluencing SkillsTactical Execution
Certifications & Qualifications
Bachelor's DegreeMBA or Advanced Degree
Industry Keywords
Medical DeviceOrthopedicCapital EquipmentHealthcareCommercial ProgramsCustomer InsightsRegulatory ComplianceHealthcare ComplianceProduct TransitionsMarket Execution