Associate Director, Programmatic
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Posted: 10/19/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in programmatic media strategy, activation, and measurement, with a strong focus on connecting investments to business outcomes. Proficient in managing campaigns across various platforms, including Amazon DSP, CTV, and Paid Social, while ensuring adherence to best practices and optimization standards.
Highest-signal resume keywords
Programmatic Media ExperienceAmazon DSP ExpertiseCTV Campaign PlanningPaid Social Media BuyingClient Communication Skills
About the role
Key responsibilities & impact- Build Darkroom’s programmatic media capability across Amazon DSP, CTV, OLV, RMNs, display, and high-impact media
- Lead strategy, planning, activation, optimization, and measurement for programmatic campaigns across key client accounts
- Serve as the internal subject matter expert for programmatic media and related channels
- Develop test plans connecting programmatic investment to business outcomes and incrementality
- Partner with Analytics and Growth Strategy on geo holdouts, matched-market tests, exposure-log measurement, clean rooms, and lift studies
- Build client-facing narratives about programmatic’s role in broader growth systems
- Evaluate programmatic partners, publishers, DSPs, RMNs, and measurement vendors
- Establish programmatic best practices, SOPs, QA standards, pacing rules, and reporting expectations
- Collaborate with Creative on channel-specific creative requirements
- Create case studies demonstrating programmatic’s incremental impact
- Educate the Paid Media team on programmatic strategy, platforms, measurement, and use cases
- Define the long-term roadmap for Darkroom’s programmatic practice
- Partner with the Shadow product team to enhance Shadow’s programmatic backbone
- Flex into Paid Social campaign management and optimization across Meta, TikTok, Reddit, and Pinterest when programmatic priorities are lighter
- Report to the Managing Director of Paid Media and collaborate with Paid Social, Paid Search, Creative, Growth Strategy, and Analytics
Requirements
What you’ll need- 6–8+ years of programmatic media experience, preferably in a fast-paced agency or high-growth brand environment
- Deep hands-on experience with Amazon DSP is required
- Strong experience planning or activating CTV and OLV campaigns
- Experience with Retail Media Networks and audience-led media environments
- Hands-on Paid Social media buying experience across at least two of Meta, TikTok, Reddit, or Pinterest
- Ability to build programmatic strategies connected to business outcomes, incrementality, and budget decisioning
- Strong understanding of programmatic buying models, inventory quality, audience strategy, frequency management, supply paths, brand safety, and measurement limitations
- Experience with streaming video, display, high-impact, contextual, publisher-direct, and DSP-based media
- Comfort building test plans, media forecasts, budget recommendations, and client-facing measurement readouts
- Experience partnering with analytics or measurement teams on incrementality testing, lift studies, clean rooms, exposure logs, or MMM inputs
- Strong client communication skills and ability to explain complex programmatic concepts in plain English
- High ownership mindset and enthusiasm for building systems and a new function
- Comfort operating in a remote, fast-moving, high-accountability environment
Benefits
Comp & perks- Unlimited PTO + US holidays
- Remote-first culture
- Hybrid work with weekly in-office time for employees based in or near New York or Lisbon HQs
- Company-sponsored medical, dental, and vision coverage
- 401(k) program with company match
- Profit-sharing opportunities
- Flexible parental leave
- Professional growth and interdisciplinary learning opportunities
- Performance-based compensation eligibility
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic Strategy DevelopmentIncrementality TestingMedia ForecastingBudget RecommendationsAudience StrategyMeasurement LimitationsHigh-Impact MediaDisplay AdvertisingStreaming VideoRetail Media Networks
Soft Skills
Strong Communication SkillsHigh Ownership MindsetEnthusiasm for Building Systems
Tools & Technologies
Amazon DSPClean RoomsExposure LogsMeasurement VendorsAnalytics Tools
Industry Keywords
Programmatic Buying ModelsInventory QualityFrequency ManagementBrand SafetyMatched-Market Tests