Senior Content Marketing Manager, B2B SaaS
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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS content marketing, focusing on driving business outcomes through effective content strategies and AI-assisted workflows. Proficient in managing content across various digital channels while enhancing brand visibility and executive thought leadership.
Highest-signal resume keywords
B2B SaaS Content MarketingSEO/AEO StrategyAI Tools UtilizationContent Production and EditingGoogle Analytics
About the role
Key responsibilities & impact- Advise on Gremlin’s content marketing strategy
- Own launch, experimentation, and improvement of content across owned, earned, and paid digital channels
- Own Gremlin’s SEO, AEO, and GEO strategy for visibility in Google, AI Overviews, ChatGPT, Claude, and Perplexity
- Build and run an executive thought leadership program for the CEO and leadership team
- Produce short- and long-form content for engineering leadership audiences, including blogs, case studies, original research, and short-form video
- Report on leads, pipeline, revenue influenced, AI visibility, citations, and share of voice, shifting effort toward effective activities
- Manage content, design, and SEO/AEO agency partners
- Determine which work remains with vendors, moves in-house, or uses AI-assisted workflows
- Build and document repeatable AI content workflows for research, drafting, repurposing, and optimization
- Research, recommend, and evaluate new content strategies
Requirements
What you’ll need- Strong understanding and passion for all things marketing
- Deep understanding of the B2B technology buyer and their journey
- Focus on business outcomes like pipeline and revenue influenced, not vanity metrics
- Daily, hands-on use of AI tools that drive outcomes and keep quality high
- Working knowledge of AEO/GEO and how AI search is changing content strategy
- Excellent communication and collaboration skills
- Willingness to fail-forward, learn and grow
- 5+ years of B2B SaaS content marketing, ideally at a scaling SaaS startup
- Experience translating technical content into compelling copy and calls-to-action
- Experience producing and editing written, video, and visual content, including short-form video for LinkedIn and YouTube
- Experience owning and running content calendars
- Experience driving content engagement through owned, earned and paid channels
- Experience growing executives’ LinkedIn audiences with measurable results
- Experience improving and tracking brand visibility in AI answer engines
- Experience with Google Analytics, Search Console, Tag Manager, and an SEO/AEO platform such as Ahrefs or Semrush
Benefits
Comp & perks- 401k Matching
- Equity
- Flexible time off
- Paid company holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Marketing StrategyContent Calendar ManagementTechnical Content TranslationVideo Content ProductionContent Engagement Optimization
Soft Skills
Excellent CommunicationCollaboration SkillsWillingness to Learn
Tools & Technologies
Google AnalyticsSearch ConsoleTag ManagerAhrefsSemrush
Industry Keywords
B2B Technology BuyerPipeline InfluenceRevenue InfluenceAI SearchThought Leadership