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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B content marketing with a focus on industrial and engineering-driven audiences, showcasing exceptional writing and storytelling skills to translate complex technical concepts into engaging narratives. Proficient in SEO strategies and content optimization to drive measurable organic growth and enhance content effectiveness.
Highest-signal resume keywords
B2B Content Marketing ExperienceSEO FundamentalsTechnical Content CreationCollaboration With Subject Matter ExpertsExperience With Marketing Technology Platforms
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals
- Develop and oversee how-to guides, research reports, solution briefs, white papers, and other high-value content assets
- Manage freelance writers, agencies, and external contributors while ensuring quality, consistency, and brand adherence
- Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles
- Create content for industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations
- Partner with Product Marketing, Demand Generation, and cross-functional teams on full-buyer-journey content programs
- Collaborate with subject matter experts, customers, product managers, developers, and data scientists
- Identify content opportunities through search intent analysis, competitive research, analyst insights, and sales and customer feedback
- Drive content repurposing across channels and formats
- Support organic content strategy through keyword research, topic clustering, content planning, and on-page SEO
- Integrate content into nurture programs, paid campaigns, and ABM initiatives
- Manage distribution across owned and earned channels
- Optimize content for traditional search engines and AI-powered search and answer platforms
- Track organic traffic, engagement, MQL contribution, pipeline influence, and content-attributed revenue
- Conduct content audits and identify refresh, consolidation, optimization, and removal opportunities
- Test and optimize headlines, CTAs, formats, and distribution strategies
- Use performance analytics to improve content effectiveness and scale successful initiatives
Requirements
What you’ll need- 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences
- Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical topics for executive and business audiences
- Demonstrated success translating highly technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives
- Strong understanding of SEO fundamentals and experience driving measurable organic growth
- Proven ability to collaborate effectively with subject matter experts and deliver high-quality content on schedule
- Familiarity with modern data platforms, cloud technologies, and concepts such as data lakehouses
- Understanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets
- Experience marketing to developers, practitioners, engineers, or other highly technical audiences at scale
- Hands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or similar marketing technology platforms
- Portfolio demonstrating technical content creation, including long-form guides, white papers, executive thought leadership, and industry publications
- Strong process orientation with experience building and improving content workflows and operational processes
- Experience leveraging AI-powered writing, research, and workflow automation tools to improve productivity and content effectiveness
Benefits
Comp & perks- Comprehensive benefits package
- Additional incentive compensation may be provided where applicable
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationWritingEditingStorytellingContent OptimizationKeyword ResearchData AnalysisContent AuditsContent StrategyTechnical Translation
Soft Skills
CollaborationProcess OrientationProject ManagementCommunicationCreativity
Tools & Technologies
SalesforceMarketoAhrefsSEMrushWordPressAI-Powered Writing ToolsResearch Automation ToolsContent Management SystemsData PlatformsCloud Technologies
Industry Keywords
Industrial SoftwareManufacturing TechnologyEngineering TechnologyEnterprise SoftwareData LakehousesB2B MarketingContent MarketingAudience SegmentationThought LeadershipOrganic Growth