Content Marketing Manager
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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing, including original research, case study development, and SEO optimization. Proficient in managing content strategies across multiple channels while collaborating with cross-functional teams to drive engagement and conversion.
Highest-signal resume keywords
Content Marketing ExperienceSEO And AEO OptimizationOriginal Research Program ManagementStrong Writing And Editing SkillsAgency And Freelancer Management
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own the content calendar, sequencing formats to move buyers from awareness to decision
- Co-own PEX's original research program, producing 3 to 4 studies annually
- Turn studies into reports, webinar content, blog series, answer-first web pages, sales talk tracks and press pitches
- Partner with PR and Demand Generation to distribute research through trade media, email, social media, webinars and syndication
- Develop webinar content tied to studies and launches
- Write and edit blogs, guides, landing pages, email and thought leadership
- Keep the resource library current with Demand Gen and Product Marketing
- Support a focused events calendar with show content
- Own the case study program end to end, including customer interviews, approvals and publication
- Build case studies for product launches, verticals and use cases, especially the corporate card
- Repurpose case studies into press pitches, emails, personalized web campaigns, sales assets and social posts
- Run the G2 and Capterra review program with Customer Success
- Own organic social strategy and the PEX company page
- Own SEO and Answer Engine Optimization (AEO), tracking AI Search visibility, citations and referral traffic
- Use AI tools such as Claude and Profound for research synthesis, drafting, editing and content repurposing
- Build repeatable AI workflows and review AI-assisted content for accuracy, sourcing and brand voice
- Use AI Search data to inform content priorities
- Manage content agencies, freelance writers and designers against priorities, deadlines and budget
- Work with Demand Gen on campaign plans so content launches with paid, email and personalization support
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business Administration or a related field
- 4+ years of content marketing experience in fintech, SaaS or financial services
- Portfolio of customer case studies written from customer interview and approval through publication
- Experience running original research or survey programs from design through launch
- Strong writing, editing and storytelling, including reports, white papers and webinar content
- Experience with SEO, AEO and content optimization
- Working knowledge of campaign management and how content feeds paid, email and personalization
- Experience managing agencies and freelancers
- Experience with WordPress, HubSpot, Salesforce, Google Analytics, Power BI and Profound
- Experience managing G2 and Capterra listings
- Strong analytical skills and ability to tie content to pipeline and new customers
- Ability to manage multiple projects and work across Demand Gen, Product Marketing, Sales, Customer Success and PR
Benefits
Comp & perks- 80% Company-Subsidized Medical, Dental, & Vision
- Flexible PTO
- Federal Reserve Bank Holiday Schedule
- 401(k) with 3% Match
- ClassPass Credits
- Gym Membership Subsidies
- Sponsored Learning & Development Opportunities
- Remote-First Culture
- Ego-free team of high-performers valuing transparency, collaboration, and constant improvement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyCase Study DevelopmentResearch Program ManagementContent OptimizationCampaign Management
Soft Skills
Strong Analytical SkillsProject ManagementStorytelling
Tools & Technologies
WordPressHubSpotSalesforceGoogle AnalyticsPower BIProfound
Industry Keywords
FintechSaaSFinancial ServicesDemand GenerationProduct Marketing