Content Marketing Manager
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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing and project management, with a strong focus on producing high-quality, SEO-optimized content across various platforms. Proficient in leveraging visual design tools to create engaging marketing assets and enhance brand presence.
Highest-signal resume keywords
Content MarketingProject ManagementB2B SEOVisual DesignLifecycle Marketing
About the role
Key responsibilities & impact- Own Column’s marketing calendar and publishing cadence across the blog, newsletters, LinkedIn, email, and internal enablement
- Manage content projects from request through drafting, review, publication, and distribution
- Follow national public notice and public information news, including legislation, court decisions, industry shifts, and market trends
- Build a content source of truth with Customer Success Managers and the Services team
- Turn frontline knowledge into educational resources, FAQs, and enablement materials
- Write and produce weekly SEO blog posts, newsletters, customer case studies, guides, press releases, and sales collateral
- Own customer storytelling and case studies from interviews and data collection through written stories, pull quotes, graphics, and video testimonials
- Create visual and video content for campaigns, social media, YouTube, reports, presentations, one-pagers, conference collateral, and other channels
- Grow Column’s LinkedIn presence and repurpose content for distribution and conversion
- Improve calls to action, lifecycle campaigns, and website performance through testing
- Establish Column as a definitive resource on public notice and public information
Requirements
What you’ll need- 2+ years of experience in content marketing, B2B marketing, editorial, journalism, communications, or a related field
- Excellent writing, editing, research, and interviewing skills
- Experience producing substantive long-form content
- Strong visual judgment and experience creating polished marketing assets in Figma, Canva, Adobe Creative Suite, or similar tools
- Strong project management skills, including managing editorial calendars, multiple stakeholders, and competing deadlines
- Track record of publishing on a consistent cadence and owning projects from idea through distribution
- Experience with lifecycle marketing platforms like Customer.io and website tools like Framer
- Deeper experience with B2B SEO, original research, and A/B-tested email campaigns
- Experience covering legal, policy, or government news, or building a LinkedIn audience for a B2B brand
- Experience supporting PR, sponsored content, media, or industry partnerships
- Familiarity with government technology, legal technology, local media, public notice, or another regulated industry
Benefits
Comp & perks- 401K with match
- Health, dental, vision, life, short-term and long-term disability insurance
- Flexible PTO
- Fully remote work environment (U.S.-based)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WritingEditingResearchInterviewingLong-Form Content ProductionA/B TestingCustomer StorytellingContent StrategySEO Blog PostsEmail Campaigns
Soft Skills
Strong CommunicationCollaborationAttention to DetailCreativityTime Management
Tools & Technologies
FigmaCanvaAdobe Creative SuiteCustomer.ioFramer
Industry Keywords
B2B MarketingPublic NoticeLegal TechnologyGovernment NewsEditorial