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HarperCollins PublishersPosted 10/20/2026full-timeNew York City • New York • United StatesSenior💰 $75,000 - $90,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated publicity and marketing campaigns for books, with a strong focus on creative messaging, social media strategies, and cross-functional collaboration. Proven ability to manage multiple projects while maintaining high standards of communication and organization.
Highest-signal resume keywords
Publicity ExperienceMarketing Campaign DevelopmentProject ManagementSocial Media Best PracticesCreative Problem Solving
About the role
Key responsibilities & impact- Conceive, develop, and execute integrated publicity and marketing campaigns for 6–8 books per season
- Shape campaigns around the specific readers each title needs to reach
- Develop campaign messaging to secure media coverage and consumer/influencer activation
- Use content creation, social media, newsletters, advertising, events, and nontraditional marketing tactics
- Experiment with new ideas, respond to emerging trends and opportunities, and refine campaigns based on results
- Collaborate with Avon Group imprint leads on campaign strategy
- Communicate detailed campaign updates to internal and external stakeholders
- Oversee budgets for assigned titles
- Provide feedback to editorial on select author proposals
- Represent the imprint in acquisition meetings with prospective authors
- Build and maintain relationships with influencers and broadcast, print, and digital media contacts
- Present regularly at sales and marketing meetings
Requirements
What you’ll need- College degree or equivalent work experience
- Minimum of 5–7 years of publicity or marketing experience required
- Trade book experience is a plus
- Experience working on both fiction and nonfiction campaigns is a plus
- Track record of creative, unconventional campaign ideas and drive to execute them
- Comfort working at a fast pace, juggling multiple titles, and adapting quickly
- Excellent project management, communication, organization, independent working, and presentation skills
- Ability to work cross-functionally across the division and company
- Exceptional written and oral communication skills
- High level of professionalism, creativity, and attention to detail
- Demonstrated knowledge of social media best practices for books as a marketing and sales tool
- Proficiency in MS Office Suite required
- Experience with Canva and/or Adobe Creative Suite or similar design programs preferred
- Social media knowledge and content creation experience is a plus
- Resourceful self-starter able to take initiative and independently solve problems
- Cover letters are strongly preferred
Benefits
Comp & perks- Comprehensive physical health benefits
- Retirement and savings benefits
- Caregiving benefits
- Emotional wellbeing benefits
- Transportation benefits
- Elective benefits tailored to employees’ needs and personal situations
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Campaign DevelopmentContent CreationMedia Coverage StrategyBudget ManagementTrade Book ExperienceFiction CampaignsNonfiction CampaignsPresentation SkillsCommunication SkillsOrganization Skills
Soft Skills
CreativityAttention to DetailIndependenceResourcefulnessProfessionalism
Tools & Technologies
MS Office SuiteCanvaAdobe Creative SuiteSocial Media Platforms
Industry Keywords
Integrated PublicityMarketing CampaignsInfluencer ActivationEmerging TrendsCross-Functional CollaborationSales and Marketing Meetings