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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing, field marketing strategy, and demand generation, with a strong focus on project management, stakeholder coordination, and event logistics. Proficient in utilizing tools like Salesforce and Eloqua to track campaign performance and manage lead generation efforts.
Highest-signal resume keywords
B2B Marketing ExperienceField Marketing StrategyDemand Generation CampaignsProject Management SkillsSalesforce Proficiency
About the role
Key responsibilities & impact- Support development and execution of U.S. East field marketing plans aligned to sales priorities, campaigns, target accounts, and regional business needs
- Translate approved plans into project timelines, task lists, milestones, and deliverables
- Coordinate campaigns and programs from launch through follow-up
- Identify and communicate risks, dependencies, or delays
- Build relationships with account executives, sales development representatives, sales leaders, and marketing partners
- Coordinate account lists, invitations, communications, follow-up actions, and sales enablement materials
- Execute regional demand-generation campaigns across email, digital, webinars, events, and sales activation tactics
- Support lead management and follow-up processes
- Support ABM programs for priority U.S. East accounts, including target-account research, personalized tactics, and engagement tracking
- Coordinate virtual, hybrid, and in-person events, webinars, executive roundtables, client events, conferences, and tradeshows
- Manage event logistics, vendors, speakers, invitations, registration, materials, onsite requirements, and follow-up
- Track budgets, purchase requests, invoices, and expenses
- Maintain program files, calendars, trackers, checklists, and documentation
- Track registrations, attendance, account engagement, leads, campaign influence, and pipeline contribution
- Prepare program updates, results, lessons learned, and recommended improvements
Requirements
What you’ll need- 3+ years of experience in B2B marketing, field marketing, demand generation, events, campaigns, partner marketing, or a related role, preferably in technology
- Strong organizational and project-management skills with close attention to detail and deadlines
- Ability to coordinate multiple programs, stakeholders, and priorities simultaneously
- Clear written and verbal communication skills
- Proactive, dependable approach with strong follow-through and ownership
- Interest in field marketing strategy, ABM, pipeline generation, executive engagement, and sales alignment
- Basic understanding of B2B demand generation, lead management, campaigns, or events
- Comfort working with data, spreadsheets, budgets, and performance reports
- Experience with Salesforce, Eloqua, 6sense, Microsoft 365, or similar tools preferred
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience
- Ability to travel throughout the U.S. East and North America as needed
Benefits
Comp & perks- Benefits package supporting physical, emotional, and financial wellbeing
- Vacation entitlement
- Paid time off
- Bonus or commission compensation opportunities may be available for eligible roles
- Reasonable accommodations during the application or recruiting process
- Equal employment opportunity and inclusive workplace
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationLead ManagementCampaign CoordinationEvent Logistics ManagementBudget TrackingData AnalysisProject Timeline DevelopmentStakeholder CoordinationSales EnablementAccount-Based Marketing (ABM)
Soft Skills
Organizational SkillsClear CommunicationProactive ApproachAttention to DetailFollow-Through
Tools & Technologies
SalesforceEloqua6senseMicrosoft 365
Industry Keywords
B2B MarketingField MarketingDemand GenerationCampaign ManagementEvent Coordination