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Marketing Manager – Campaigns & Messaging, Spine
Johnson & Johnson
Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in international portfolio leadership for medical devices, particularly in Spine Hardware & Biologics, with a strong focus on Voice of Customer methodologies and cross-functional collaboration across diverse teams and regions.
Highest-signal resume keywords
International Portfolio LeadershipVoice Of Customer CollectionProject ManagementCross-Functional CollaborationMedical Device Experience
About the role
Key responsibilities & impact- Provide international portfolio leadership for the Spine Hardware & Biologics portfolio
- Lead surgeon Voice of Customer collection for upstream development projects
- Identify priority customer segments, design VOC approaches, and synthesize insights into actionable inputs
- Partner with regional clinical, sales, and marketing stakeholders on representative and timely VOC
- Own international portfolio lifecycle planning for assigned products and SKUs
- Provide phase-in/phase-out guidance and coordinate execution planning
- Drive strategy alignment across international regions for lifecycle decisions
- Communicate proactively with project teams regarding international market needs, constraints, and timing
- Support downstream launch readiness across international regions
- Align Operations, Regulatory, Finance, Marketing, and Sales on deliverables, timelines, risks, and mitigations
- Coordinate readiness workstreams, planning materials, enablement needs, and operational/regulatory constraints
- Provide enablement and strategic marketing support to regional marketing teams
- Guide messaging adaptation, launch sequencing, and lifecycle transition communications
- Facilitate best-practice sharing across regions
Requirements
What you’ll need- Bachelor’s degree and typically 7+ years of relevant medical device experience, or advanced degree with typically 5+ years of relevant medical device experience
- For Baccalaureate degrees earned outside of the United States, a degree satisfying 8 C.F.R. § 214.2(h)(4)(iii)(A) is required
- Experience in spine/CST and understanding of the marketplace, international regions, and key market trends
- Experience working across international cultures
- Experience partnering with Sales/Marketing and Operations/Supply Chain teams
- Experience managing surgeon relationships for upstream product development feedback and downstream commercialization
- Experience leading cross-functional planning and executing complex transitions or programs end-to-end
- Strong project management capability, including integrated planning, accountability, risk/issue management, and measurable outcomes
- Flexible work hours due to support across time zones
- Quarterly international travel to Singapore, Australia, and Japan
- Monthly travel within the United States as needed
- Principal-level U.S. work authorization sponsorship policy applies; otherwise unrestricted U.S. work authorization is required at hire and throughout employment
Benefits
Comp & perks- Competitive salary and flexible benefits package
- Health insurance
- Dental insurance
- Vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps global well-being program
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement
- Capital Accumulation Plan for Vice Presidents and above or subject to IRS earning minimums
- Temporary employees: paid sick time as required by applicable state law
- Temporary employees: Employee Stock Purchase Plan
- Short-term incentive through the Medtronic Incentive Plan (MIP)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Portfolio Lifecycle PlanningUpstream Product DevelopmentDownstream CommercializationMarket Trend AnalysisSurgeon Relationship ManagementIntegrated PlanningRisk ManagementComplex Transition ExecutionActionable Insights SynthesisEnablement Support
Soft Skills
Proactive CommunicationCultural SensitivityFlexibilityBest-Practice SharingStrategic Thinking
Certifications & Qualifications
Bachelor's DegreeAdvanced Degree
Industry Keywords
Medical DeviceSpineCSTInternational MarketsSalesMarketingOperationsSupply ChainRegulatory ComplianceMarket Segmentation