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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and managing outreach campaigns across various platforms, with strong writing skills and attention to detail in data management and audience targeting.
Highest-signal resume keywords
Email Campaign ManagementSocial Media Campaign ManagementAudience TargetingData Accuracy ManagementCampaign Performance Tracking
About the role
Key responsibilities & impact- Create and manage reader outreach campaigns across email, text, and social media using tools like Instantly
- Organize reader lists by publication and audience while maintaining accurate contact records and honoring consent and opt-out requests
- Write engaging campaign messages and follow-ups explaining the opportunity and reader participation
- Set up and test campaign schedules, links, forms, and booking pages before launch
- Track campaign performance and test audiences, messages, and timing to improve responses and booked meetings
- Connect interested readers with the appropriate Readership Engagement Specialist for timely follow-up
- Collaborate with readership engagement and content teams to improve meeting attendance, reader fit, and story opportunities
- Maintain campaign settings and documentation, troubleshoot routine issues, and coordinate with Technology or vendors when needed
- Report to the Director of Content Operations
Requirements
What you’ll need- Experience creating and managing email, text, or social media campaigns
- Familiarity with Instantly or similar email outreach tools and ability to learn new platforms
- Strong writing skills
- Basic understanding of audience targeting, campaign testing, and email deliverability
- Comfort using spreadsheets, reviewing campaign results, and maintaining contact records
- Attention to detail when managing data accuracy, consent requirements, and opt-out requests
- Ability to manage multiple campaigns, communicate clearly with teammates, and troubleshoot common issues
Benefits
Comp & perks- Full health care coverage for you and your family
- Complimentary basic dental coverage
- Access to a licensed nutritionist
- Employee Assistance Program (EAP) with complimentary mental health resources and additional support services
- 401(k) plan with a company match
- Financial planning services
- $7,000 contribution toward the purchase of your first home through the First-Time Homebuyer Program
- Paid time off, including a paid, week-long Holiday Break each year
- Three-week paid sabbatical after four years of service
- Paternal leave, including twelve weeks of paid maternity leave and two weeks of paid paternity leave
- Monthly remote-work reimbursement to assist with home office and internet expenses
- Pet care insurance and discounts
- Opportunity to make a difference through N2GIVES, a program dedicated to fighting human trafficking and supporting other impactful causes
- Professional growth and team development investment
- Promotion from within whenever possible
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign TestingEmail DeliverabilityContact Record MaintenanceSpreadsheet ProficiencyEngaging Writing
Soft Skills
Clear CommunicationAttention to DetailTroubleshooting SkillsCollaboration
Tools & Technologies
InstantlyEmail Outreach Tools
Industry Keywords
Reader OutreachCampaign SchedulingOpt-Out RequestsEngagement Specialist