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Marketing Manager – Campaigns & Messaging, Spine
Johnson & Johnson
Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in international portfolio leadership for medical devices, particularly in Spine Hardware & Biologics, with a strong focus on customer insights, cross-functional collaboration, and project management. Proven ability to drive lifecycle planning and execute complex transitions across international markets.
Highest-signal resume keywords
International Portfolio LeadershipVoice Of Customer CollectionProject ManagementCross-Functional CollaborationMedical Device Experience
About the role
Key responsibilities & impact- Provide international portfolio leadership for the Spine Hardware & Biologics portfolio
- Lead regional surgeon Voice of Customer collection to support upstream development projects
- Identify priority customer segments, design VOC approaches, and synthesize insights into actionable inputs
- Partner with regional clinical, sales, and marketing stakeholders
- Own international portfolio lifecycle planning for assigned products and SKUs
- Provide phase-in/phase-out guidance and coordinate execution planning
- Drive strategy alignment across international regions for lifecycle decisions
- Communicate proactively with project teams regarding international market needs, constraints, and timing
- Support downstream launch readiness planning across international regions
- Align Operations, Regulatory, Finance, Marketing, and Sales on deliverables, timelines, risks, and mitigation plans
- Coordinate readiness workstreams, planning materials, enablement needs, and operational/regulatory constraints
- Provide enablement and strategic marketing support to regional marketing teams
- Guide messaging adaptation, launch sequencing, and lifecycle transition communications
- Facilitate best-practice sharing across regions
- Travel quarterly internationally to Singapore, Australia, and Japan, plus monthly U.S. travel as needed
Requirements
What you’ll need- Bachelor’s degree and typically 7+ years of relevant medical device experience, or advanced degree with typically 5+ years of relevant medical device experience
- Experience in spine/CST with an understanding of the marketplace, INTL regions, and key market trends
- Experience working across INTL cultures
- Experience partnering with commercial teams and operational teams to execute time-bound transitions across regions
- Experience managing surgeon relationships related to upstream product development feedback and downstream commercialization efforts
- Demonstrated experience leading cross-functional planning and executing complex transitions or programs end-to-end
- Strong project management capability, including building integrated plans, driving accountability, managing risks/issues, and delivering measurable outcomes
- Baccalaureate degrees earned outside the United States must satisfy 8 C.F.R. § 214.2(h)(4)(iii)(A)
- Requires flexible work hours due to support across time zones
- U.S. work authorization required at hire and throughout employment for roles below Principal level; this Principal-level role may qualify for U.S. sponsorship
Benefits
Comp & perks- Competitive salary and flexible benefits package
- Health insurance
- Dental insurance
- Vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps global well-being program
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement
- Capital Accumulation Plan for Vice Presidents and above, or subject to IRS earning minimums
- Paid sick time for temporary employees as required by applicable state law
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle PlanningMarket AnalysisSurgeon Relationship ManagementTransition ExecutionIntegrated Planning
Soft Skills
CommunicationCollaborationAdaptability
Certifications & Qualifications
U.S. Work Authorization
Industry Keywords
Spine HardwareBiologicsMedical DeviceInternational MarketsCST