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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing go-to-market strategies and managing vertical marketing initiatives, with a strong focus on optimizing budget and enhancing pipeline efficiency. Proven ability to lead cross-functional teams and adapt messaging for specific audiences while driving sales alignment and performance.
Highest-signal resume keywords
B2B Marketing ExperienceTeam LeadershipMarketing Budget ManagementSales PartnershipCampaign Optimization
About the role
Key responsibilities & impact- Execute the annual vertical go-to-market plan within priorities and investment guardrails
- Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement
- Coordinate product launch activation for the healthcare vertical
- Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams
- Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey
- Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution
- Review performance with Sales, identify quality or conversion gaps, and adjust programs and follow-up actions
- Create operating rhythms, briefs, dashboards, and playbooks
- Guide and develop team members while participating in campaign reviews, prioritization, messaging adaptation, and content quality
- Bring sector, buyer, seller, and competitor signals to Product Marketing and other partners
- Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting
- Deliver vertical pipeline and bookings contribution
- Drive pipeline per program investment, funnel conversion, timely activation, sales adoption, and cross-functional delivery quality
Requirements
What you’ll need- 7+ years of B2B marketing experience across multiple disciplines
- 2+ years leading team members, programs, or complex cross-functional work
- Experience managing a marketing budget and optimizing programs against business outcomes
- Strong record of partnership with Sales on shared pipeline and bookings goals
- Ability to adapt approved product messaging for a vertical without changing product claims or positioning
Benefits
Comp & perks- Medical, dental, and vision insurance
- Remote-flexible workforce
- Wellness Programs
- 401(k) program with employer match
- Flexible paid time off
- Generous Parental Leave
- Donations for Doers
- Pet insurance, legal and identity protection
- Tuition reimbursement program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyCampaign DevelopmentPerformance ReviewPipeline ManagementContent CreationBudget OptimizationSales EnablementData AnalysisProgram ManagementAudience Targeting
Soft Skills
Cross-Functional CollaborationTeam DevelopmentAdaptabilityCommunicationProblem-Solving
Tools & Technologies
AI-Enabled ToolsAutomation SoftwareDashboardsReporting ToolsMarketing Automation Platforms
Industry Keywords
Healthcare VerticalDemand GenerationField MarketingContent MarketingBuyer Journey