HCP Personal Marketing Lead – Movement Disorders
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Posted: 10/20/2026
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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in HCP marketing strategy, execution, and optimization, with a strong focus on compliance and regulatory requirements. Proven ability to translate clinical data into effective promotional tools and engage HCPs through strategic partnerships and field initiatives.
Highest-signal resume keywords
HCP Marketing StrategyPharmaceutical Promotional PracticesField-Based HCP EngagementAgency and Vendor ManagementRegulatory and Compliance Knowledge
About the role
Key responsibilities & impact- Own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives supporting Praxis' movement disorders program.
- Translate brand strategy, customer insights, and clinical evidence into compliant promotional tools and HCP engagement experiences.
- Lead HCP personal promotion strategy and field promotional initiatives.
- Develop and optimize sales resources, clinical data presentations, objection-handling tools, and other field materials.
- Lead HCP speaker programming, including bureau planning, speaker identification and onboarding, training, program execution, and speaker readiness.
- Partner with Sales and Sales Training on launch readiness, field execution, brand messaging, and feedback-driven promotional priorities.
- Translate complex clinical and scientific information into customer-relevant messaging with Medical Affairs, Legal, Regulatory, and Compliance.
- Lead agency and vendor partners, managing expectations, budgets, timelines, and execution quality.
- Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data.
Requirements
What you’ll need- Bachelor's degree required; advanced degree in business, life sciences, marketing, or a related field preferred.
- Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming.
- Demonstrated large-market pharmaceutical marketing experience required, including experience supporting broad HCP audiences and field-based promotional execution at scale.
- Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements.
- Demonstrated ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work against competing priorities and timelines.
- Strategic, analytical, and hands-on approach, with strong judgment, ownership, and the ability to navigate ambiguity and drive results in a fast-paced environment.
- Position requires flexibility and willingness to travel as needed.
- Comfort with screen work, basic hand coordination, focus, clear communication, and regular use of computer, devices, or office equipment.
Benefits
Comp & perks- 99% of the premium paid for medical, dental and vision plans
- Company-paid life insurance
- AD&D benefits
- Disability benefits
- Voluntary plans to personalize coverage
- Dollar-for-dollar 401(k) matching up to 6% on eligible contributions
- Long-term stock incentives
- ESPP
- Discretionary quarterly bonus
- Extremely flexible wellness benefit
- Generous PTO
- Paid holidays
- Company-wide shutdowns
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Resource DevelopmentClinical Data PresentationObjection-Handling ToolsPromotional Effectiveness EvaluationSpeaker Programming ManagementBrand Messaging TranslationCustomer Insights AnalysisField Execution OptimizationProgram ExecutionBudget Management
Soft Skills
Strategic ThinkingAnalytical SkillsInfluencing SkillsJudgmentFlexibility
Certifications & Qualifications
Bachelor's DegreeAdvanced Degree Preferred
Industry Keywords
Pharmaceutical MarketingBiotechnologyHCP EngagementCompliance RequirementsField-Based Promotion