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Marketing Manager – Campaigns & Messaging, Spine
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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing plans for B2B enterprise technology, with a strong focus on partner marketing, campaign management, and budget oversight. Proven ability to collaborate with sales teams and manage multiple projects effectively while optimizing campaign performance.
Highest-signal resume keywords
Field Marketing ExperienceCampaign ManagementBudget ManagementProject ManagementPartner Relationship Management
About the role
Key responsibilities & impact- Define the Americas marketing plan with sales, channel, alliances and corporate marketing teams
- Develop joint marketing plans with strategic alliances, distributors and key VARs
- Work directly with VARs to create and execute joint campaigns
- Support partner recruitment and onboarding with Channel Managers
- Implement and execute local US events and activities with channel and alliances sales teams
- Develop campaigns, events and activities for AMER sales, alliances and channel teams
- Localize and execute global campaigns in the Americas
- Collaborate with Growth Marketing on account-based plays for AMER named accounts
- Develop referenceable customers through case studies, speaking slots, customer programs and regional events
- Manage the field marketing budget and report expenses
- Track campaign and event results and optimize future investment
- Ensure leads are documented, assigned, and followed up within sales SLAs
- Report monthly to the VP Sales Americas on attendance, leads, deal registrations, qualified pipeline, conversion and cost per qualified opportunity
- Travel to partner events, trade shows and team meetings as required
Requirements
What you’ll need- 8+ years of experience in field, channel or partner marketing, preferably in B2B enterprise technology
- Proven experience building and running campaigns with VARs, distributors and/or technology alliance partners, including co-marketing and market development funds (MDF)
- Hands-on experience planning and running events, from local partner events and customer roundtables to trade show presence
- Experience owning and managing a marketing budget, with disciplined expense tracking and reporting
- Ability to turn a sales or partner objective into a campaign, including target audience, message, assets, format and follow-up
- Comfortable working with sales teams
- Strong project management skills and ability to run several campaigns and events in parallel and deliver on time
- Strong written and verbal communication skills
- Ability to work across the company through influence
- Familiarity with Salesforce, HubSpot, and project management tools such as Asana
- Experience with a partner relationship management platform such as Impartner is a plus
- Based in the Washington, DC area
- Able to work from the Ashburn, VA office 1 to 2 days a week
- Willingness to travel to partner events, trade shows and team meetings
- Knowledge of AI tools and ability to create workflows is a plus
Benefits
Comp & perks- Full-time employment
- Hybrid work arrangement
- Opportunity to manage a marketing budget and own regional marketing strategy
- Collaboration with sales, channel, alliances, and corporate marketing teams
- Travel to partner events, trade shows, and team meetings
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentEvent PlanningSales Lead TrackingMarket Development FundsCo-Marketing Strategies
Soft Skills
Strong Communication SkillsInfluencing SkillsProject Management Skills
Tools & Technologies
SalesforceHubSpotAsanaImpartner
Industry Keywords
B2B MarketingChannel MarketingPartner MarketingVARsTrade Shows