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Hearst HealthPosted 10/21/2026full-timeNew York City • New York • United StatesJuniorMid-Level💰 $66,300 - $70,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing paid acquisition strategies across various channels, optimizing campaign performance through data analysis, and leveraging AI tools for enhanced marketing effectiveness. Strong collaboration and communication skills are essential for working with cross-functional teams to achieve business objectives.
Highest-signal resume keywords
Paid Media Campaign ManagementMeta AdvertisingGoogle AdsCustomer Acquisition MetricsAnalytical Skills
About the role
Key responsibilities & impact- Develop and execute paid acquisition strategies for memberships, email acquisition, direct product sales, and brand licensing initiatives
- Manage day-to-day paid media campaigns across paid social, search, and emerging acquisition channels
- Optimize campaign budgets, audience targeting, bidding strategies, and channel performance
- Lead paid distribution strategies for editorial, membership, and branded content
- Design and execute creative testing plans
- Track campaign performance against KPIs, prepare recurring reports, and translate insights into optimization recommendations
- Leverage AI tools, platform automation, and emerging technologies to improve workflows and campaign effectiveness
- Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams
Requirements
What you’ll need- 1+ years of experience managing paid media campaigns for a consumer business
- Hands-on experience with Meta, Google, and other paid acquisition platforms
- Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS
- Strong analytical skills with the ability to interpret performance data and make actionable recommendations
- Excellent communication and cross-functional collaboration skills
- Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities
- Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning
- Ability to thrive in a fast-paced, collaborative environment while managing competing priorities
- Based in New York, NY
- Hybrid schedule of four days per week in the office
Benefits
Comp & perks- Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing
- Access to innovative training programs, immersive workshops, and exclusive industry events
- Hybrid work flexibility
- Employee Resource Groups
- Medical, dental, and vision insurance from Day 1
- 401(k) plan with a generous company match
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationAudience TargetingBidding StrategiesKPI TrackingCreative Testing
Soft Skills
Communication SkillsCross-Functional CollaborationOrganizational SkillsAttention to DetailCuriosity
Tools & Technologies
AI ToolsPlatform AutomationEmerging Technologies
Industry Keywords
Paid Acquisition StrategiesConsumer BusinessCampaign PerformanceDirect Product SalesBrand Licensing