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Hinge HealthPosted 10/21/2026full-timeSan Francisco • California • United StatesMid-Level💰 $121,000 - $165,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid search campaigns, including strategy, execution, and optimization across platforms like Google Ads and Microsoft Advertising. Proficient in performance analysis, reporting, and collaboration with cross-functional teams to drive acquisition growth in a healthcare context.
Highest-signal resume keywords
Google Ads ManagementPaid Search Campaign StrategyPerformance AnalysisBudget ManagementHealthcare Industry Experience
About the role
Key responsibilities & impact- Own paid search end to end, including strategy, execution, launch, management, and optimization
- Build and manage branded and non-branded campaigns across Google Ads and Microsoft Advertising, including Performance Max and related formats
- Translate product launches, audience research, and company goals into channel strategy and an experimentation roadmap
- Analyze performance data and design tests for messaging, ad formats, and other ad features
- Create playbooks, reporting, automation, and AI-assisted workflows to accelerate test-and-learn cycles
- Produce regular reporting on pacing, efficiency, and test results and translate findings into next steps
- Manage the relationship with Google account representatives and track new features, betas, and policy changes
- Collaborate with Creative on ad creative, Data Science on tracking and measurement, and Growth on acquisition strategy
- Develop keyword strategy for new products and categories
- Support Hinge Health’s mission to scale technology-enabled healthcare for chronic conditions
Requirements
What you’ll need- 3+ years of experience managing paid search campaigns
- Hands-on Google Ads experience, including bid settings, campaign structure, and keyword research
- Proven track record managing meaningful budgets and achieving acquisition growth and efficiency goals
- Experience using Mode, Mixpanel, Google Analytics, or similar tools for reporting and performance analysis
- Preferred: experience managing a large paid search program with budgets of at least $3 million annually
- Preferred: experience using Claude Code, Codex, or similar tools to build campaign workflows
- Preferred: working knowledge of SEO and AEO
- Preferred: experience running structured tests on ad copy, landing pages, and campaign settings
- Preferred: hands-on Microsoft Advertising campaign management
- Preferred: experience testing emerging ad formats, including ChatGPT Ads
- Preferred: healthcare or regulated-industry background
- Willingness to work from the San Francisco office three days per week for a full 8-hour business day
- Located in or willing to relocate to the SF Bay Area
- Must be legally authorized to work in the United States
Benefits
Comp & perks- Comprehensive medical, dental, and vision coverage
- Gender-affirming care support for employees and family members
- Family and fertility planning tools
- Travel reimbursements if healthcare is unavailable where you live
- Traditional or Roth 401(k) retirement plan options
- 2% company 401(k) match
- Learning and development stipends
- Discounted company stock through ESPP
- Hybrid work model with remote days and flexible core business hours
- Dog-friendly workplace
- Occasional off-site/on-site events
- Equity
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search Campaign ManagementKeyword ResearchBid SettingsCampaign StructurePerformance MaxAd Copy TestingLanding Page TestingSEO KnowledgeAEO KnowledgeEmerging Ad Formats Testing
Tools & Technologies
Google AnalyticsModeMixpanelClaude CodeCodexMicrosoft Advertising
Industry Keywords
HealthcareRegulated IndustryAcquisition GrowthEfficiency GoalsAd Creative Collaboration