Global Head of Product Marketing, PLG
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Marketing Product Manager – DE/EN
PAJ
Posted: 9/15/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing leadership, including positioning, pricing, and packaging strategies, while effectively managing distributed teams and aligning cross-functional stakeholders. Proficient in leveraging data-driven insights and AI-assisted workflows to enhance customer engagement and drive growth.
Highest-signal resume keywords
Product Marketing LeadershipPositioning And MessagingLifecycle Metrics And ExperimentationTeam Management And CoachingAI Integration In Workflows
About the role
Key responsibilities & impact- Own positioning and launch narrative for Semrush’s self-serve customer base
- Co-own lifecycle KPIs with Product and Marketing
- Lead a distributed team of Product Marketing Managers
- Keep Product, Marketing, Sales, and Customer Success aligned on shared priorities and metrics
- Champion persona- and JTBD-led positioning and messaging quality standards
- Lead segment analysis, value research, packaging hypotheses, and data-backed tests with Product partners
- Run a repeatable tier-1 launch framework and translate releases into campaigns with new and expansion ARR goals
- Partner on messaging, onboarding narrative, and experiments to activate and retain users
- Run ongoing customer research, including interviews, win/loss analysis, and competitive analysis
- Provide structured market and customer input into roadmap planning
- Lead, coach, and hire PMMs across several locations
- Build customer-focused best practices and AI-assisted workflows
Requirements
What you’ll need- 8+ years in product marketing, including 3+ leading PMM teams at a PLG or hybrid PLG/sales-assist SaaS company
- A record of setting positioning and running pricing and packaging work, and ability to explain what you would change and why
- Fluency in funnel and lifecycle metrics and experimentation
- Experience building KPIs with Data Science, Finance, and Analytics
- A record of earning a seat in roadmap decisions by bringing customer and market insight to Product
- Experience leading distributed teams
- Strong executive communication
- Hands-on experience with AI in your own workflow
- Curiosity about how AI search is changing marketing
Benefits
Comp & perks- Unlimited PTO
- Hobby & team building budget allowance
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingPositioningPricing StrategyKPI DevelopmentData AnalysisMarket ResearchCustomer InsightsExperimentationCampaign ManagementSegment Analysis
Soft Skills
Executive CommunicationCollaborationCuriosity
Tools & Technologies
AI ToolsAnalytics PlatformsData Science Tools
Industry Keywords
PLGSaaSCustomer SuccessMarketing StrategyCompetitive Analysis