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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing cross-channel content strategies, particularly in traditional search and generative AI environments. Proficient in managing teams, optimizing AI workflows, and maintaining brand voice across various platforms.
Highest-signal resume keywords
Generative AI WorkflowsContent Strategy DevelopmentOnline Reputation ManagementSEO CollaborationClient Presentation Skills
About the role
Key responsibilities & impact- Develops cross-channel content strategies across traditional search and generative AI engines
- Leads a team of writers and editors while remaining hands-on in strategy execution, AI prompt optimization, and content QA
- Collaborates with SEO Directors, Client Success Managers, and client stakeholders
- Leads delivery of creative and results within cross-disciplinary teams
- Oversees content strategy and production for clients
- Guides junior and mid-level content specialists and editors with feedback and leadership
- Develops direct reports through weekly 1:1s, career and performance reviews, conflict resolution, and growth opportunities
- Delegates work across the sub-department
- Presents to clients and participates in upsells
- Owns and maintains consistent client brand voice across channels
- Stays current on content marketing best practices and client-category trends
- Develops and delivers client presentations
- Oversees GenAI prompt targeting, audits AI search answers, selects optimal prompts, and uses internal SERP-insight tools
- Applies platform-specific best practices across Reddit, PAA, press releases, and social media profiles
- Maintains QA standards across Reputation Management and Growth Strategy campaigns
- Develops strategic deliverables including Ally Opportunity Assessments, Fact Sheets, and Crisis Tactics
Requirements
What you’ll need- Ability to build and execute end-to-end content strategies across traditional search engines and AI-driven answer engines
- Proficiency with Generative AI workflows, including prompt engineering, GenAI audits, and AI/SERP tools
- Hands-on experience optimizing for People Also Ask (PAA), Press Releases, and social platforms
- Demonstrated ability to navigate Online Reputation Management (ORM/crisis response) and organic growth marketing initiatives
- Strong desktop research skills and/or experience with customer research data
- Ability to manage and pivot thinking across multiple enterprise-level accounts in different verticals
- Agency experience preferred but not required
- A mix of B2B and B2C experience preferred but not required
Benefits
Comp & perks- Remote-first organization
- Opportunities for in-person connectivity and collaboration within hiring hubs
- Reasonable accommodations for individuals with disabilities
- Equal employment opportunity regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyPrompt EngineeringAI/SERP ToolsPeople Also Ask OptimizationCrisis Tactics DevelopmentDesktop ResearchCustomer Research Data AnalysisContent Quality AssuranceCreative DeliveryCross-Disciplinary Team Leadership
Soft Skills
Team LeadershipConflict ResolutionClient CommunicationFeedback and MentorshipAdaptability
Tools & Technologies
SERP-Insight ToolsSocial Media PlatformsRedditPress Release PlatformsContent Management Systems
Industry Keywords
Content Marketing Best PracticesB2B ExperienceB2C ExperienceAgency ExperienceOrganic Growth Marketing