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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy development and execution, leveraging customer insights and data analytics to optimize performance and engagement. Proven ability to manage budgets, track performance metrics, and lead cross-functional teams effectively.
Highest-signal resume keywords
Content Strategy DevelopmentData AnalyticsBudget ManagementTeam LeadershipFinancial Modeling
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop and execute Vizio's WatchFree+ content strategy using customer insights and data analytics
- Forecast content performance and support engagement forecasting
- Coordinate cross-functional teams and support WatchFree+ growth
- Manage content budget, track spending, and address performance issues
- Create strategy documents with target audiences, objectives, budgets, and timelines
- Support content acquisition forecasting and comparative analyses for films, TV series, and FAST channels
- Partner with the Head of Content and cross-functional executives
- Coach and mentor team members
- Report directly to Vizio's Head of Content
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field
- Proven experience in content strategy, content development, and/or content acquisition
- Strong analytical skills to leverage customer data and market insights
- Ability to create financial models from the ground up
- Expertise in managing budgets and tracking performance metrics to optimize ROI
- Ability to work with Product, Ads, Analytics, Finance, and Marketing teams
- Skilled in Tableau and Excel for data analysis and reporting
- Demonstrated leadership in coaching and mentoring team members
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- Paid time off, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
- Live Better U Walmart-paid education benefit program
- Tuition, books, and fees completely paid for eligible education programs
- Additional annual or quarterly performance bonuses
- Stock
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentContent AcquisitionPerformance MetricsCustomer InsightsMarket Insights
Soft Skills
CoachingMentoringCross-Functional Collaboration
Tools & Technologies
TableauExcel
Industry Keywords
MarketingContent StrategyEngagement ForecastingROI OptimizationFAST Channels