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Thomson ReutersPosted 10/21/2026full-timeNew York City • New York • United StatesSenior💰 $115,300 - $214,100 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing subscription growth strategies, with a strong focus on acquisition funnels, paywall strategies, and user behavior analysis. Proven ability to collaborate across teams to optimize engagement and retention in a premium news media environment.
Highest-signal resume keywords
Subscription Growth StrategiesAcquisition FunnelsPaywall StrategiesProject ManagementData-Driven Strategy Roadmaps
About the role
Key responsibilities & impact- Lead a global, full-funnel strategy driving engagement, subscriber acquisition, and retention
- Own the web and app testing roadmap for registration walls, paywalls, and product journeys
- Partner with Product and Engineering to improve conversion and engagement
- Build install-to-paid acquisition strategies across mobile web and apps
- Test campaign structures, audience segments, and ad creatives across acquisition channels
- Define audience cohorts from performance data to guide marketing and product decisions
- Work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences
- Define the subscription value proposition across consumer touchpoints
- Partner with Analytics on retention and churn analyses
- Identify cancellation drivers and opportunities to grow subscriber lifetime value
- Translate campaign, subscription, and testing performance into insights, roadmaps, and recommendations
- Oversee marketing processes, timelines, and creative development
- Report to the Director of Subscriptions
- Collaborate with Product, Analytics, Newsletters, Editorial, Engineering, Design, and marketing teams
Requirements
What you’ll need- 5+ years of experience developing and implementing subscription growth strategies for a premium news media organization
- Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models
- Experience driving engagement and growth across paywalled content
- Experience partnering with editorial, product, and marketing teams to grow digital subscriptions
- Ability to analyze customer journeys, apply attribution models, and optimize acquisition funnels
- Strong project management skills
- Ability to build data-driven strategy roadmaps with a detailed approach
- Experience at a premium news media organization
- Understanding of audience engagement, subscription acquisition, and retention dynamics
- Track record of identifying new growth opportunities and bringing forward fresh ideas
Benefits
Comp & perks- Flexible hybrid working environment
- Work from anywhere for up to 8 weeks per year
- Flexible vacation
- Two company-wide Mental Health Days off
- Headspace app access
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Mental, physical, and financial wellbeing resources
- Two paid volunteer days off annually
- Pro-bono consulting projects and ESG initiatives
- Health, dental, vision, disability, and life insurance programs
- Competitive 401k plan with company match
- Sick and safe paid time off
- Paid holidays
- Parental leave
- Sabbatical leave
- Optional hospital, accident and sickness insurance
- Optional life and AD&D insurance
- Flexible Spending and Health Savings Accounts
- Fitness reimbursement
- Employee Assistance Program
- Group Legal Identity Theft Protection benefit
- 529 Plan access
- Commuter benefits
- Adoption & Surrogacy Assistance
- Employee Stock Purchase Plan
- Annual Bonus based on enterprise and individual performance
- Flexible work arrangements
- Career development, continuous learning, and skills development programs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Subscriber AcquisitionEngagement OptimizationCustomer Journey AnalysisAttribution ModelsPerformance Data Analysis
Soft Skills
CollaborationCreative DevelopmentProblem-Solving
Tools & Technologies
Analytics ToolsMarketing Platforms
Industry Keywords
Premium News MediaDigital SubscriptionsRetention DynamicsAudience Engagement