Toast

Principal Product Designer, Onboarding

Toast
Posted 10/20/2026full-timeRemote • United StatesLead💰 $149,000 - $304,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and optimizing onboarding experiences, focusing on user research, usability testing, and the adoption of AI-guided workflows. Proven ability to influence cross-functional teams and drive product activation and customer success outcomes.

Highest-signal resume keywords
End-To-End Onboarding ExperienceAI-Guided Experience DesignPrototyping in FigmaUser Research and Usability TestingOrganizational Influence

About the role

Key responsibilities & impact
  • Define how restaurants begin and deepen their relationship with Toast across setup flows, business context configuration, feature adoption, and early product exploration
  • Simplify and reshape restaurant onboarding so the journey is intentional and cohesive
  • Establish the pattern language for onboarding to new products and features across Toast teams
  • Drive adoption of onboarding patterns across R&D, product, and engineering
  • Partner with onboarding, customer success, support, and go-to-market teams
  • Balance self-service, AI-guided experiences, and human support
  • Set design direction hands-on through Figma, prototypes, critique, and influence
  • Build conviction and relationships to drive adoption of defined patterns
  • Conduct user research, usability testing, and analyze onboarding metrics and customer feedback

Requirements

What you’ll need
  • Experience shipping end-to-end onboarding or product adoption experiences, setup flows, guided workflows, feature tours, or progressive disclosure patterns
  • Ability to design cohesive experiences across multiple surfaces and interaction modes
  • Experience designing AI-guided experiences, including guided workflows, intelligent suggestions, or contextual assistance
  • Strong visual design skills demonstrated through a real portfolio
  • Ability to prototype interactions and specify components in Figma
  • Principal-level organizational influence across product, engineering, and cross-functional leadership teams
  • Pragmatic product thinking focused on activation rates, time-to-value, feature discovery, and customer success outcomes
  • Experience conducting user research and usability testing and using onboarding metrics and customer feedback
  • Familiarity with Claude, V0, Replit, and similar AI design tools
  • Case studies demonstrating onboarding/product adoption design, multi-surface complexity, organizational influence, research/testing, and cohesive experiences

Benefits

Comp & perks
  • Competitive compensation and benefits programs
  • Cash compensation, including overtime and bonus/commissions if eligible
  • Equity
  • Benefits supporting a healthy lifestyle
  • Flexibility to meet changing needs
  • AI tools provided across disciplines
  • Reasonable accommodations for persons with disabilities during the hiring process

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Onboarding DesignProduct AdoptionGuided WorkflowsVisual DesignInteraction PrototypingUser ResearchUsability TestingOnboarding Metrics AnalysisFeature ToursProgressive Disclosure Patterns
Soft Skills
Cross-Functional CollaborationRelationship BuildingPragmatic Product Thinking
Tools & Technologies
FigmaClaudeV0ReplitAI Design Tools
Industry Keywords
Customer SuccessFeature AdoptionOnboarding PatternsSetup FlowsCohesive Experiences