Content Marketing Manager

• Create and maintain engaging, informative, and on-brand retail sales training content
• Develop new hire training materials, knowledge articles, SharePoint sites and resources, and internal communication content
• Regularly review and update training materials for campaigns, system enhancements, sales strategies, best practices, and regulatory updates
• Ensure training materials are accessible through the LMS, SharePoint, and other appropriate channels
• Collaborate with internal communication specialists to support announcements with job aids, images, and knowledge articles
• Work with training and marketing subject matter experts to gather content requirements and ensure messaging accuracy
• Conduct regular reviews and quality checks for accuracy, consistency, and effectiveness
• Gather feedback from trainers and teammates and integrate improvements into training programs and materials
• Support the Regional Sales Training Team, Salesforce Consultants, and Elevate Coaching Program
• Collaborate with Marketing, Operations, Reverse Mortgage, and Joint Venture teams
• Act independently under general direction and may mentor or guide less experienced professional contributors

Content Specialist

• Own and continuously evolve TP’s thought leadership webinar program using Goldcast
• Develop an editorial calendar aligned to priority verticals, lines of business, buyer personas, and buying stages
• Identify high-value topics addressing target buyers’ business challenges, market trends, and strategic priorities
• Partner with executives, subject-matter experts, customers, analysts, and industry influencers to develop differentiated content
• Manage the end-to-end webinar process, including topic development, speaker preparation, content creation, execution, follow-up, and performance analysis
• Create webinar briefs, speaker guides, moderator questions, talking points, promotional copy, and follow-up content
• Maximize webinar registration, attendance, engagement, on-demand consumption, and post-event conversion
• Repurpose webinars and other long-form content into videos, social, email, nurture, executive, sales enablement, and other content formats
• Leverage AI for ideation, content creation, and personalization while maintaining human editorial judgment and brand standards
• Develop webinars, videos, blogs, infographics, POVs, FAQs, buyer guides, sales enablement snippets, executive briefs, and customer case stories
• Translate complex TP solutions, capabilities, and customer outcomes into clear, buyer-oriented content
• Develop content strategies and assets for 1:Many, 1:Few, ABM, and line-of-business email nurture programs
• Create nurture sequences that educate, engage, and move prospects toward sales conversations
• Ensure consistent messaging across channels and campaigns for priority verticals and horizontal lines of business
• Maintain a centralized content calendar and establish standards, workflows, templates, and processes
• Analyze content performance and optimize the editorial calendar and content mix based on buyer behavior
• Connect content engagement to account-level and pipeline outcomes
• Establish performance measures covering registration, attendance, engagement, on-demand consumption, MQL/engaged-account progression, opportunity influence, and pipeline contribution

• Shape and inform V&I Plans and the Scientific Platform
• Create, adapt, prioritize, and execute annual GSVC product plans aligned with V&I plans and the Scientific Platform
• Engage stakeholders and incorporate medical insights into product plans
• Lead development, review, approval, and communication of GSVC content
• Develop or delegate medical information letters, FAQs, disease- and product-related slide decks, congress booth materials, and digital/web-based medical content
• Review materials for scientific accuracy, relevance, appropriate literature, internal information, and company standards
• Engage stakeholders in content development, review, and approval, including CRT prioritization and reviewed-content management for the Payor team
• Communicate approved content to Medical Information and Global Medical and Scientific Affairs stakeholders
• Create globally leveraged materials with Outcomes Research and translate payer-landscape requirements
• Serve as a subject-matter expert and lead complex product-related projects and initiatives
• Mentor and empower GSVC P3/P4 staff and newly hired V&I GMVC team members
• Lead internal training on GSVC disease and product content
• Partner globally with Publications, Medical Directors, Payor & Health System Medical Affairs, Compliance, PDT, Outcomes Research, MSLs, and other stakeholders
• Lead complex cross-functional initiatives and departmental process improvements
• Author and update SOPs and lead organization or cross-organization initiatives
• Coordinate coverage and participate as a medical writer for Global Input Meetings
• Provide strategic guidance on complex issues, escalations, regulatory/compliance matters, and team objectives
• Conduct quantitative and qualitative analyses and report insights
• Lead onboarding and training for core functions
• Endorse change and foster innovation and cross-functional collaboration

Director, Global Scientific & Value Content - Payor

• Provide content-specific support to ELA teachers in grades 3–10
• Support implementation of standards-aligned curriculum, pacing guides, and instructional resources
• Monitor pacing and priority-standards coverage throughout the school year
• Track standards that have been introduced, taught, assessed, mastered, or require reinforcement
• Help teachers unpack ELA standards and understand expected student knowledge and skills
• Review curriculum maps, pacing guides, lesson plans, and instructional resources for standards alignment
• Analyze student achievement and standards-mastery data to identify strengths, gaps, and instructional priorities
• Collaborate with teachers to adjust instructional pacing and priorities based on student performance
• Support vertical alignment of reading, writing, language, vocabulary, and literacy skills across grades 3–10
• Monitor classroom, benchmark, diagnostic, and state-assessment performance
• Facilitate content-specific planning and data discussions
• Recommend curriculum resources and supplemental materials aligned to ELA standards and student needs
• Collaborate with Instructional Coaches, teachers, and school leadership
• Maintain documentation on pacing, standards coverage, student mastery, and instructional needs
• Remain current on state standards, curriculum expectations, assessment requirements, and ELA best practices
• Attend in-person state testing and student events several times per year

ELA Content Coach

• Support ELA teachers in grades 3–10 with standards-aligned curriculum, pacing guides, and instructional resources
• Monitor pacing to ensure priority standards and required content are taught within established timelines
• Track standards that have been introduced, taught, assessed, mastered, or still require instruction or reinforcement
• Help teachers unpack ELA standards and understand expected student knowledge and skills
• Review curriculum maps, pacing guides, lesson plans, and instructional resources for standards alignment
• Analyze student achievement and standards-mastery data to identify strengths, instructional gaps, and priorities
• Collaborate with teachers to adjust instructional pacing and priorities based on student performance
• Identify prerequisite skills and standards requiring reteaching to address learning gaps
• Support vertical alignment across grades 3–10 for reading, writing, language, vocabulary, and literacy skills
• Monitor classroom, benchmark, diagnostic, and state assessment performance
• Facilitate content-specific planning and data discussions
• Recommend curriculum resources and supplemental materials aligned with ELA standards and student needs
• Collaborate with Instructional Coaches, teachers, and school leadership
• Maintain documentation on pacing, standards coverage, student mastery, and instructional needs
• Remain current on state standards, curriculum expectations, assessment requirements, and ELA best practices
• Attend in-person state testing and student events several times per year

• Define voice, tone, and conversational patterns across Etsy's end-to-end experience
• Ensure content patterns and glossaries are implementable and token-backed
• Create the content layer of Collage, Etsy's design system
• Build content guidelines at the component and pattern level
• Partner with Studio on content frameworks, guidelines, and production-ready copy
• Architect and maintain guidelines and prompt infrastructure for AI-generated copy
• Define AI content workflows and evaluation frameworks
• Help designers reason about content systemically through critiques, documentation, tooling, and office hours
• Evolve content work from reviewing strings to governing behavior
• Anchor the content community of practice and contribute to craft calibration
• Report to the Director of Content Design

Staff Content Designer, UX Platform

• Create, adapt, and distribute scientific content across multiple channels
• Assist in developing comprehensive digital and omnichannel content strategies for HCPs and internal stakeholders
• Ensure scientific content is accurate, relevant, appropriately formatted, compliant, and aligned with scientific communication platforms
• Obtain timely feedback and approvals and adjust scientific content materials
• Uphold scientific rigor and data-driven decision-making
• Partner with Scientific Communications, Content and Training colleagues, including Training managers
• Align content priorities with internal cross-functional and regional teams
• Collaborate with external vendors and partners to support deliverables
• Contribute to launch readiness and lifecycle medical affairs activities
• Identify and prioritize scientific content needs, including Health Systems content
• Support U.S. and global medical congress activities, scientific content, and training
• Ensure compliance with regulatory and industry standards, company policies, ethical guidelines, and escalation processes
• Uphold ethical standards in external engagements

Associate Director – Global Scientific Content

• Independently author sections, challenge activities, labs, and other content types
• Take ownership of assigned projects or titles and serve as lead author on one or more titles
• Maintain a backlog of improvements for engineering titles
• Contribute strategy and roadmap ideas to Leads or Senior Managers
• Ensure project or title quality in collaboration with the project manager
• Speak at conferences and publish research papers, articles, webinars, and blog posts
• Collaborate with development colleagues to define and develop interactive tools
• Create modern web-based content with interactive learning questions and animations across engineering topics
• Oversee external authoring projects, including evaluating proposals, training authors on the zyBooks platform, and reviewing content for quality and guideline adherence
• Maintain and improve existing content
• Collaborate with engineering colleagues to develop interactive tools
• Collaborate with marketing and sales on demos, instructor feedback, and special requests

Content Author – Engineering

• Support the planning, coordination, and execution of content initiatives across multiple digital channels
• Assist with project management, including timeline tracking, stakeholder communication, and status reporting
• Organize content calendars, production workflows, and team planning activities
• Coordinate content requests and deliverables across content strategy, editorial, SEO, web, creative, and marketing teams
• Support content audits, inventories, and content governance initiatives
• Gather and report content performance metrics and help identify trends and opportunities
• Maintain documentation, process guides, and operational resources
• Monitor project progress, identify potential risks, and escalate issues when appropriate
• Support content optimization and continuous improvement across digital properties
• Conduct research, competitive analysis, and stakeholder information gathering to inform content planning
• Support innovation and pilot initiatives, including AI-enabled content workflows and new content processes
• Identify opportunities to improve team efficiency, collaboration, and operational effectiveness

Associate Analyst, Content

• Own content strategy and execution for law firm clients
• Edit, refresh, and improve legal content across practice area pages, location pages, blog posts, FAQs, landing pages, press releases, brochures, and other client-facing materials
• Use AI workflows and tools to edit content for accuracy, usefulness, structure, voice, and originality
• Research legal concepts, statutes, jurisdiction-specific rules, and other factual information
• Apply editorial judgment to determine readers' information needs, content placement, and clarity
• Collaborate with SEO to improve internal linking, SEO titles, meta descriptions, and SEO/AIO practices
• Support case studies, video scripts, email campaigns, press releases, branded content, and other initiatives
• Help establish client brand identities through slogans, mission statements, and client values
• Guide uploaders and assist with WordPress updates and content migrations
• Collaborate with SEO, Strategy, Design, Development, and the Content Director on strategy, client priorities, website builds, user experience, standards, and process improvement
• Identify and resolve quality issues before client submission
• Apply feedback, raise problems early, adapt to changing client, tool, and search needs, and improve content processes