Growth Marketing

• Establish and maintain a timely, trusted view of ticket sales, attendance, revenue, booking pace, conversion, average order value, per-capita spend, retail performance and marketing effectiveness across relevant Americas businesses and partners
• Define business questions, KPI hierarchy, data definitions, source-of-truth rules and reporting requirements
• Develop and deliver daily, weekly, monthly and seasonal performance reporting
• Identify trends, root causes, emerging risks and actionable opportunities
• Segment performance by experience, product, audience, channel, geography, visit date, promotion and customer cohort
• Own or coordinate attendance, ticket-sales and revenue pacing views and forecast inputs
• Analyze historical demand, advance bookings, seasonality, visitation, market conditions, promotions, product mix and operational capacity for scenario planning
• Quantify gaps to plan and recommend actions across media, CRM, offers, partnerships, pricing inputs and operational availability
• Assess new launches, seasonal activations, upsell opportunities, repeat visitation and retail initiatives
• Lead the weekly cross-functional Growth War Room
• Translate analysis into recommended actions, assign owners and timelines, document decisions and track results
• Prepare executive-ready performance updates and business reviews
• Support annual planning, budget discussions and in-season trade-offs
• Develop a measurement framework across awareness, engagement, conversion, upsell and repeat visitation
• Partner with Marketing, agency teams and Technology to improve campaign tagging, attribution, website funnel visibility, abandonment reporting and cross-channel measurement
• Evaluate channel effectiveness, audience performance, customer acquisition cost, return on ad spend, incrementality and first-party audience contribution
• Prioritize and assess A/B tests across creative, messages, offers, audience segments, landing pages and customer journeys
• Own performance-reporting requirements and prioritize dashboards, integrations and analytics capabilities
• Validate reporting outputs, reconcile discrepancies across ticketing, web, media, CRM, finance and partner systems, and establish data-quality governance
• Develop guest and customer insights covering audience segments, acquisition patterns, visit frequency, purchase behavior and lifetime-value indicators
• Ensure measurement approaches, first-party data use, tagging and privacy-approved pixels or conversion APIs comply with WBD requirements
• Partner with Marketing, Finance, Operations, Technology, Research and external partners

Manager, Growth Insights – Performance

• Develop and execute Daloopa’s strategy across SEO, AEO/GEO, and emerging organic channels
• Drive non-branded discovery and qualified pipeline
• Own keyword strategy, on-page and technical SEO, internal linking, and site architecture
• Establish Daloopa’s presence across AI-powered search and answer engines
• Test strategies to increase relevant citations and visibility
• Identify priority search opportunities and partner with PMMs and subject-matter experts to optimize content
• Translate PR, brand activations, and campaigns into authoritative links, mentions, and citations
• Build a testing program across content, landing pages, conversion paths, and traditional and AI search
• Establish reporting across organic visibility, engagement, and conversion
• Partner with Marketing leadership and Marketing Ops/RevOps to improve attribution

Organic Growth & Search Director

• Own full financial accountability for the direct-to-consumer e-commerce business across North America and the UK
• Manage the brand's largest marketing budget across paid search, paid social, affiliate, display, and emerging channels
• Oversee localized e-commerce strategies for international growth
• Oversee website architecture, site performance, UX/UI, site search, product taxonomy, and checkout flows
• Evaluate, integrate, and manage the digital technology stack, including e-commerce, PIM, OMS, search/merchandising, personalization, analytics, and third-party applications
• Collaborate with logistics, customer service, and inventory planning teams to optimize product availability, fulfillment, and premium unboxing experiences
• Define acquisition and retention strategies across Meta, Google, Pinterest, TikTok, affiliate, email, SMS, and direct mail
• Partner with Creative and Social Media teams on a continuous pipeline of performance assets, copy, and video content
• Partner with Merchandising and Product Design on seasonal collection launches, site takeovers, and digital campaigns
• Lead customer segmentation, lifecycle marketing, and retention initiatives to increase repeat purchases and customer lifetime value
• Establish reporting dashboards for CAC, LTV, CVR, AOV, MER, bounce rates, and churn
• Manage and mentor a cross-functional digital team spanning site merchandising, performance marketing, CRM, and digital design
• Partner with Retail and Wholesale leadership on product storytelling, pricing parity, and unified brand campaigns

Vice President, E-Commerce – Growth Marketing

• Grow existing ABC Fitness partnerships to drive revenue and improve customer experience
• Establish and roll out partnership tiers with benefits aligned to partner impact
• Drive retention among certified partners and create mutual action plans
• Collaborate with Product, Sales, and Customer Experience to develop partnership programs
• Build, improve, and monetize the marketplace strategy
• Provide partner trend insights to inform innovation, enhancements, partnerships, and acquisition opportunities
• Develop business cases covering market sizing, strategic rationale, financial modeling, and customer validation
• Ensure initiatives are delivered on time, on budget, and with measurable top-line impact
• Establish scalable frameworks to monitor, optimize, and expand successful initiatives
• Serve as a trusted partner to leaders across Product, Sales, Marketing, Finance, Customer Success, and Operations

Director – Partnership Growth

• Drive marketing strategy for Progyny’s employer audience across the buyer and client lifecycle, from commercial engagement and acquisition through implementation, adoption, and expansion
• Serve as the day-to-day marketing partner to Commercial Sales, Client Success and Solutions
• Lead strategic initiatives and responsive support for ongoing business needs
• Manage priorities for custom requests, presentations, client and sales collateral, and other priority needs
• Develop and apply insights on employer audiences, market trends, barriers, and decision drivers
• Identify recurring Commercial and Client Success needs and develop scalable programs, tools, and processes
• Partner with Product Marketing to translate positioning, value propositions, proof points, and go-to-market updates for employer audiences
• Collaborate with Digital, Events, RFP, Brand and Communications, and other Enterprise Marketing functions on integrated plans
• Monitor KPIs, resource utilization, and performance data to improve marketing effectiveness
• Manage, coach, and develop team members supporting Commercial Activation and Client Lifecycle Marketing

Senior Manager, Employer Growth – Lifecycle Marketing

• Own growth for margin trading on Kraken Pro, Kraken's highest single revenue-generating product feature, with CEO-level ownership of the business area
• Build and execute the strategy to acquire high-net-worth individual traders, including winning them from competing platforms
• Partner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activated
• Mobilize performance marketing, organic, creative design, and other internal teams to drive margin growth as a senior individual contributor without direct reports
• Define positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume traders
• Set growth targets and own the funnel from lead to funded account to active margin trader
• Run fast experiments across channels, programs, and incentives, and scale what works
• Bring trader insights back to Product to shape the margin roadmap

Head of Growth, Margin Trading

• Manage EverHealth’s external performance marketing agency relationship, including briefs, testing plans, and performance accountability across paid search, paid social, display, SEO, and AEO
• Translate product-line growth strategy into agency briefs, ICP filters, campaign objectives, and optimization expectations
• Report on agency-sourced pipeline efficiency, including cost per MQL/CAC by channel, and recommend budget allocation and channel mix
• Escalate agency performance issues and keep the Head of Growth Marketing informed on material shifts in scope or results
• Translate product strategy, launches, and messaging direction into coordinated cross-functional campaign execution
• Connect Brand, Growth, and Creative teams to ensure campaigns launch on time and align with brand voice and positioning
• Maintain a consistent campaign calendar and operating cadence across the EverHealth portfolio
• Design and execute a signal-based ABM/outbound acquisition motion using intent data and ICP-based targeting
• Build outbound messaging and sequencing strategy with Sales/SDR leadership, aligning targeting, timing, and lead handoff
• Own and report on the Outbound MQL goal, testing and iterating on targeting and messaging
• Partner with RevOps on lead handoff definitions and data quality standards for outbound-sourced leads
• Report to the Head of Growth Marketing and partner with product-line growth owners, Brand & Product Marketing, RevOps, and Sales leadership

Senior Growth Marketing Manager – Acquisition

• Execute a comprehensive fundraising plan covering constituent cultivation, recruitment, and stewardship
• Conduct outreach to prospective constituents, fundraising groups, and external leaders
• Build and manage a prospect pipeline with the Vice President and key stakeholders
• Identify new opportunities and prepare materials to acquire and retain fundraising groups
• Develop collaborations with external leaders aligned with partner objectives and organizational goals
• Provide guidance and coaching to regional teams on account strategies, volunteer groups, revenue-generating activities, and fiscal controls
• Partner with the Vice President on plans for assigned products and initiatives
• Lead national campaign projects, including tool development, data collection and analysis, training support, and other initiatives
• Expand collegiate participation and strengthen strategic partnerships
• Represent Blood Cancer United with credibility, professionalism, and mission alignment
• Achieve annual revenue targets through personalized fundraising and account strategies
• Produce forecasts and projection reports evaluating recruitment, fundraising efficiency, engagement, satisfaction, and campaign performance
• Maintain knowledge of the organization's mission, programs, and priorities
• Perform other related duties as assigned

Director, Growth Initiatives

• Engage with CHROs from leading companies and organizations
• Educate and support Sales on new business opportunities
• Coach the Sales Team on qualifying and engaging new and current clients
• Explain and demonstrate the value proposition of the CHRO service
• Participate in strategic account planning to identify growth opportunities
• Conduct Proof of Concept calls
• Help prepare Service Kick-Offs and transition clients to the Service Delivery Team
• Partner with Executive Partner CHRO, Sales, Marketing, and Research teams on the go-to-market strategy
• Provide Proof of Concept reporting, conversion rates, continuous improvement programs, and insights for CHRO growth activities
• Provide some direct client support while primarily shaping and managing the prospect pipeline

Executive Advisor, CHRO Growth

• Own the NYC growth plan, including account, segment, and product prioritization
• Run multiple campaigns throughout the year
• Drive upsell and cross-sell of additional products and modules including KeyLink, TippingLink, and ManageHOA
• Expand single-building relationships into full management-company portfolios
• Win new logos through account-based programs targeting priority buildings and management companies
• Build and run personalized, multi-channel campaigns in HubSpot across email, digital, direct mail, events, and content
• Use AI and automations to develop an autonomous ABM marketing machine
• Analyze data to prioritize focus areas, test channels, offers, and messaging
• Forecast marketing impact for stakeholders
• Partner with Customer Success to identify expansion signals and coordinate timing
• Partner with Sales on larger opportunities and handoffs
• Own attribution and reporting on marketing-sourced pipeline and revenue

Growth Marketing jobs in United States