Marketing

• Capture photos and videos of guests, staff, facilities, events, nature, and more
• Coordinate the media/marketing calendar, including campaigns, deliverables, meetings, newsletters, and events, using Asana
• Coordinate tradeshow and partnership event registration, staff materials, and booth materials
• Oversee digital media channels and advertisements alongside team members to meet social media goals
• Manage e-communication through CRM using tags, automations, templates, and slices in ActiveCampaign
• Prepare materials for print and electronic newsletters, reports, and promotional efforts
• Coordinate creatives and create schedules as needed
• Assist with basic website updates
• Assist with merchandise design and orders
• Fill Camp Host shifts as needed
• Perform other duties assigned by the Associate Director

Marketing Lead

• Own Meta as a growth channel for Wild Pastures across Facebook and Instagram
• Manage campaign strategy, account structure, budget allocation, optimization, and scaling
• Drive profitable growth for a subscription business against ROAS, MER, nCAC, CPA, LTV, and payback efficiency objectives
• Design and execute testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies
• Own platform creative strategy and identify opportunities for new concepts using performance insights
• Brief and guide creative development with creative strategists and editors
• Turn performance insights into creative direction through analysis of messaging, audience behaviors, and opportunities
• Monitor account performance daily, investigate root causes, and communicate risks, opportunities, and recommendations
• Stay current with Meta platform changes, measurement updates, attribution best practices, and direct-response advertising trends
• Collaborate with creative strategists, editors, designers, and leadership

Media Buyer

• Support marketing operations through design, development, and delivery of pre-campaign targeting analytics
• Interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners
• Identify, research, analyze, and resolve complex problems
• Develop significant process enhancements
• Capture strategic ideas and identify key data sources
• Convert business specifications into code
• Run initial pre-sizing analytics of marketing opportunities
• Serve as subject matter expert for product eligibility parameters
• Understand permissible and legal use of data for targeting
• Feed targeted list assets into online and offline channels, including email, direct mail, authenticated webpages, authenticated mobile apps, ATMs, monthly statements, outbound and inbound call centers, and financial centers
• Manage projects, explore data, size populations, extract data, design experiments, conduct legal data-usage reviews, and manage offline/online channels
• Translate business needs into technical requirements and ensure system support conforms to business needs and specifications
• Collaborate with managers and enterprise partners across technical and non-technical functions

Marketing Information Manager I – Campaign Planner

• Develop and produce marketing materials
• Coordinate website changes
• Support implementation of the strategic public relations and communication plan
• Implement strategic communications plans and marketing initiatives supporting business development, brand management and competitive positioning
• Interface with Corporate Marketing & Communications Department to ensure branding and image consistency
• Lead large marketing and communication projects and initiatives
• Liaise with subsidiaries and perform day-to-day activities
• Develop annual marketing programs
• Write, design and produce brochures and other collateral
• Develop, coordinate and promote new healthcare initiatives
• Write and edit letters and other communication materials
• Develop and coordinate company website changes
• Develop promotional opportunities for health plans and specialty companies through health fairs and other events
• Support sales initiatives and create potential client outreach materials
• Plan for trade shows and conferences
• Comply with all policies and standards
• Perform other duties as assigned

Marketing Specialist

• Own client-level and market-level marketing activation for a portfolio of Specialty & Wellness clients and partners
• Serve as marketing owner and primary point of contact for assigned clients/partners
• Align marketing priorities with partner objectives and Specialty & Wellness growth goals
• Develop quarterly and annual client marketing plans, integrated calendars, and activation roadmaps
• Coordinate priorities with Sales and Client leaders
• Support partner operating rhythms, campaign plans, program updates, and QBR content
• Lead end-to-end multi-channel B2B and B2B2C campaign execution
• Drive provider/location onboarding and engagement, consumer applications, approvals, purchase volume, usage, and retention
• Execute account-based and segment-based marketing for priority partner segments and locations
• Drive point-of-sale and in-location conversion through toolkits, signage, scripts, and training materials
• Build and optimize market acquisition and lifecycle communications, including email automation and journey mapping
• Create and manage case studies, webinars, one-pagers, playbooks, emails, and partner toolkits
• Use analytics, testing, and segmentation to optimize targeting, messaging, channel mix, and offers/promotions
• Track and communicate KPIs including leads, conversion, applications, approvals, purchase volume, usage, and ROI
• Coordinate cross-functional work across Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative, and agency teams
• Perform other duties and special projects as assigned

AVP, Specialty & Wellness

• Serve as marketing owner and primary point of contact for assigned clients and partners
• Align marketing priorities with partner objectives and Specialty & Wellness growth goals
• Develop quarterly and annual client marketing plans, integrated calendars, and activation roadmaps
• Coordinate priorities with Sales and Client leaders
• Support partner operating rhythms, campaign plans, program updates, and QBR content
• Lead end-to-end multi-channel B2B and B2B2C campaigns
• Drive provider/location onboarding and engagement, consumer applications, approvals, purchase volume, usage, and retention
• Execute account-based and segment-based marketing for priority partner segments and locations
• Drive point-of-sale and in-location conversion through toolkits, signage, scripts, and training materials
• Build and optimize acquisition and lifecycle communications, including email automation and journey mapping
• Create and manage case studies, webinars, one-pagers, playbooks, emails, and partner toolkits
• Use analytics, testing, and segmentation to optimize targeting, messaging, channel mix, and offers/promotions
• Track and communicate KPIs including leads, conversion, applications, approvals, purchase volume, usage, and ROI
• Coordinate cross-functional work across Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, and Creative/Agency teams
• Perform other duties and special projects as assigned

• Manage marketing planning for Audiology, Optometry, and Ophthalmology
• Translate market trends and buyer journeys into data-driven plans
• Align plans with partner and product growth goals and identify efficiency opportunities
• Present marketing plans, business reviews, and marketing calendars to leadership, stakeholders, and partners
• Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention
• Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage
• Innovate offers, pricing, and promotions to improve usage and retention
• Drive cardholder and provider lifecycle activation, reactivation, engagement, and cross-shopping
• Manage CareCredit brand presence in-market with Brand
• Manage industry relationships and execute partnership marketing plans
• Coordinate with Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, and Creative/Agency teams
• Manage cross-functional projects and collaboration across multiple management levels
• Serve as Sight & Sound industry subject-matter expert for omni-channel campaigns
• Use research, analytics, and insights to optimize plans and ROI
• Track budgets and expenses
• Leverage AI/MarTech to improve efficiency and operating rhythm
• Handle special projects as needed

AVP, Specialty and Wellness

• Manage marketing planning for Audiology, Optometry, and Ophthalmology, translating trends and buyer journeys into data-driven plans
• Align marketing plans with partner and product growth goals and identify efficiency opportunities
• Present marketing plans, business reviews, and marketing calendars to leadership, stakeholders, and partners
• Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention
• Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage
• Innovate offers, pricing, and promotions to improve usage and retention
• Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop
• Manage CareCredit brand presence in-market with Brand
• Manage industry relationships and execute partnership marketing plans
• Coordinate cross-functional work across Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency, with no direct reports
• Manage cross-functional projects and drive collaboration across multiple management levels
• Serve as Sight & Sound industry subject matter expert for omni-channel campaigns
• Use research, analytics, and insights to optimize plans and ROI
• Track budgets and expenses
• Leverage AI/MarTech to improve efficiency and operating rhythm
• Handle special projects as needed

AVP, Specialty and Wellness Marketing

• Develop and manage the lifecycle journey for providers enrolled in the CareCredit provider loyalty program
• Provide a world-class experience for CareCredit loyalty program providers
• Partner with the Loyalty Marketing Leader to develop program enhancements and communicate them throughout the CareCredit organization
• Develop a new provider journey using financial rewards, benefits, experiences, and education to build excitement, loyalty, and provider practices
• Manage ad-hoc and large-scale sweepstakes from rules creation through prize fulfillment
• Manage a referral program that drives new providers to CareCredit through financial incentives
• Develop an omnichannel program across all channels
• Work cross-functionally with digital, sales, Salesforce, and performance marketing teams
• Incorporate personalization into all campaigns
• Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity
• Perform other duties and special projects as assigned

VP, Client Marketing

• Develop and manage the lifecycle journey for providers enrolled in the CareCredit provider loyalty program
• Provide a world-class experience for CareCredit providers
• Partner with the Loyalty Marketing Leader to develop program enhancements and communicate them to the CareCredit organization
• Develop a new provider journey for the CareCredit Loyalty program using financial rewards, benefits, experiences, and education
• Manage ad-hoc and large-scale sweepstakes from rules creation through prize fulfillment
• Manage a referral program that drives new providers to CareCredit through financial incentives
• Develop an omnichannel program across all channels
• Work cross-functionally with digital, sales, Salesforce, and performance marketing teams
• Incorporate personalization into campaigns
• Establish KPIs with Analytics to measure program engagement, incremental sales, and brand affinity
• Perform other duties and special projects as assigned