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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in paid media strategy, audience intelligence, and integrated media planning, with a strong focus on managing multimillion-dollar campaigns and leading high-performing teams. Proven ability to translate complex data into actionable insights and recommendations for clients while ensuring account profitability and strategic alignment.
Highest-signal resume keywords
Paid Media StrategyAudience IntelligenceTeam LeadershipCampaign MeasurementClient Relationship Management
About the role
Key responsibilities & impact- Provide leadership and mentorship to the growing Audience Intelligence and Performance team.
- Serve as senior paid media advisor across a portfolio of client accounts.
- Own strategic direction, recommendation quality and senior client relationships.
- Lead integrated media strategies grounded in audience intelligence, including objectives, channel roles, budgets and measurement plans.
- Guide investment across paid social, search, programmatic display and native, online video, CTV and streaming, digital audio and publisher partnerships.
- Oversee planning, activation, optimization and reporting through account teams.
- Review plans and deliverables, challenge assumptions, diagnose performance issues and guide activation teams.
- Establish KPIs and measurement frameworks with insights and analytics colleagues.
- Assess campaign results and translate findings into client recommendations.
- Manage and coach team members and senior media leads; set goals, provide feedback and lead performance conversations.
- Support hiring, development and advancement.
- Partner on scopes of work, staffing, resource allocation and account profitability.
- Ensure accurate management of media budgets, pacing, forecasts and reconciliations.
- Lead paid media strategy for new business and expansion opportunities, including proposals and pitch presentations.
- Build relationships with media platforms, publishers and technology partners.
- Strengthen planning standards, quality assurance, workflows and knowledge sharing.
- Evaluate emerging channels, AI-enabled tools and changes in targeting, privacy, measurement and advertising policies.
- Develop points of view and testing recommendations for clients, including public affairs and advocacy campaigns.
Requirements
What you’ll need- 12+ years of experience in paid media, digital strategy, or integrated media planning, with progressive responsibility and substantial agency experience managing multiple clients and competing priorities.
- 5+ years of direct people management experience, including experience managing managers or senior media leads and developing high-performing teams.
- Demonstrated record of independently leading complex client engagements, advising senior stakeholders, managing escalations and earning trust through strategic counsel and reliable delivery.
- Experience developing and overseeing multimillion-dollar media programs, allocating investment across channels and aligning plans with client objectives and measurable outcomes.
- Deep expertise across paid social, search, programmatic and video, with experience integrating CTV and streaming, digital audio and publisher partnerships.
- Prior hands-on campaign execution experience and current platform fluency sufficient to evaluate plans, troubleshoot issues and guide activation teams.
- Strong understanding of audience research, segmentation, advanced targeting, media measurement, attribution and optimization, including the limitations of platform-reported results.
- Experience partnering on scopes, staffing, resource planning and financial management, with an understanding of how delivery decisions affect account profitability.
- Record of contributing to new business wins and account growth through compelling proposals, presentations and recommendations.
- Excellent written and verbal communication skills, including translating technical concepts and performance data into clear guidance for nontechnical audiences.
- Fluency with analytics, visualization, and reporting platforms.
- Experience in public affairs, issue advocacy, corporate reputation or campaigns reaching policymakers and policy influencers is strongly preferred.
- A bachelor’s degree in advertising, marketing, business, or a related field or equivalent relevant professional experience.
Benefits
Comp & perks- 100% Company-paid Medical, Dental and Vision insurance
- Paid parental leave
- 401(k) contributions
- Flexible, hybrid work arrangements (4 days in office)
- 12 paid company holidays per year
- Up to 39 days individual paid time off
- Winter break: Offices close the last week of the year
- Necessary assistance or modifications to the application process for prospective candidates
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid MediaDigital StrategyIntegrated Media PlanningAudience ResearchMedia MeasurementAttributionOptimizationProgrammatic AdvertisingCampaign ExecutionFinancial Management
Soft Skills
MentorshipCommunicationStrategic CounselProblem-SolvingCollaboration
Tools & Technologies
Analytics PlatformsVisualization ToolsReporting PlatformsMedia Planning ToolsAI-Enabled Tools
Industry Keywords
Public AffairsIssue AdvocacyCorporate ReputationPolicy InfluencersDigital AudioCTVStreamingPublisher Partnerships