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In-House Marketing Specialist
Diakonisches Werk Worms-AlzeyCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in coordinating marketing campaigns, content planning, and copywriting, with a strong focus on using AI tools and managing promotional materials. Proficient in establishing structured processes and effective communication with on-site teams to enhance marketing operations.
Highest-signal resume keywords
Marketing Campaign CoordinationContent PlanningCopywritingBusiness-Fluent GermanPhoto Shoot Management
About the role
Key responsibilities & impact- Coordinate online marketing campaigns and regional print initiatives
- Monitor all deadlines
- Coordinate with print shops, publishers, and agencies
- Independently obtain and evaluate quotations
- Prepare promotional materials and campaign information
- Ensure a smooth flow of information to company locations
- Support the design of flyers, posters, and social media content
- Use modern AI tools
- Accompany photo shoots at branches using a company pool vehicle
- Communicate directly with on-site teams
- Establish structured processes for day-to-day operations
- Gradually develop and improve the marketing organization
Requirements
What you’ll need- 2–3 years of experience in marketing, for example as a Marketing Specialist, Project Assistant, or Marketing Assistant in an agency or in-house environment
- Experience as a content and social media generalist
- Experience in content planning, copywriting, and AI-supported PR
- Experience with photo shoots and image editing
- Experience creating sales presentations, print advertisements, and promotional materials
- Structured, pragmatic, and independent approach to work
- Confident presence, assertiveness, and strong negotiation skills
- Business-fluent German at native-speaker level
- Hands-on mentality and flexibility
- Willingness to occasionally travel to regional branches
- A driver's license is implied for business travel through the use of a company pool vehicle but is not explicitly stated as a requirement
Benefits
Comp & perks- Secure salary of up to €60,000 gross per year for full-time employment, depending on qualifications and experience
- Option to work a four-day week from 30 hours per week
- Full-time employment with reliable time tracking and a flexitime account
- 31 days of annual leave
- Predictable core working hours
- Guaranteed one work-from-home day per week
- Public transport ticket discounts
- JobRad bicycle leasing
- Access to company pool vehicles for business travel
- Exclusive employee discounts
- Corporate Benefits program
- Day off on Rose Monday
- Onboarding by the managing directors
- Regular team events, including the annual summer party
- Permanent employment contract
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingContent PlanningCopywritingImage EditingPromotional Material CreationSales Presentation DevelopmentAI-Supported PRSocial Media ManagementNegotiationProject Assistance
Soft Skills
Structured ApproachPragmatic MindsetAssertivenessFlexibilityHands-On Mentality
Tools & Technologies
AI ToolsDesign Software
Industry Keywords
Marketing SpecialistProject AssistantMarketing AssistantPrint AdvertisementsPromotional Campaigns