Senior Segment Marketing Manager – Biopharma
Danaher Corporation
Posted: 10/21/2026
Marketing Manager
Cushman & Wakefield
Posted: 10/21/2026
Field Marketing Manager – Research Solutions
BD
Posted: 10/21/2026Field Marketing Manager, Clinical Solutions
BD
Posted: 10/21/2026Field Marketing Manager, Research Solutions – US East Region
BD
Posted: 10/21/2026
Lifecycle Marketing Specialist
North
Posted: 10/21/2026SQLTableau
Campaign Marketing Manager
Zendesk
Posted: 10/21/2026Tableau
Marketing Coordinator
Nidecker Group
Posted: 10/21/2026
Marketing Coordinator
Xcel Energy
Posted: 10/21/2026
Marketing Coordinator, Strategy & Intelligence
General Motors
Posted: 10/21/2026
Senior Customer Marketing Specialist
Motive
Posted: 10/21/2026WordPress
Experiential Marketing Manager
MetaMask
Posted: 10/21/2026
Senior Field Marketing Manager
Spectro Cloud
Posted: 10/21/2026AWSCloudKubernetesSFDC
Platform Marketing Lead
Affirm
Posted: 10/21/2026
Global Marketing Manager
ABB
Posted: 10/21/2026Global Marketing Manager – Clinical, Forensics
Danaher Corporation
Posted: 10/21/2026
Marketing Specialist
CYPHER Learning
Posted: 10/21/2026
Senior Acquisition Marketing Manager
Clients Blackbox, Inc.
Posted: 10/21/2026High-Ticket Marketing Lead
Clients Blackbox, Inc.
Posted: 10/21/2026Lead Media Buyer
Clients Blackbox, Inc.
Posted: 10/21/2026Senior Segment Marketing Manager – Biopharma
Danaher CorporationPosted 10/21/2026full-timeRemote • Texas • United States, GermanySenior💰 $130,000 - $160,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies and customer insight programs within the Biopharma sector. Proven ability to translate market insights into strategic business decisions and drive brand awareness through effective marketing initiatives.
Highest-signal resume keywords
Biopharma Market ExpertiseGo-To-Market Strategy DevelopmentCustomer Insight ProgramsCommercial Strategy ExecutionSales Enablement Programs
About the role
Key responsibilities & impact- Own global Biopharma segment go-to-market strategy
- Define priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth
- Translate customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities
- Identify unmet needs and portfolio or solution gaps informing commercialization, innovation, partnership, and investment decisions
- Develop a differentiated Biopharma segment narrative and build the Beckman Coulter Life Sciences brand
- Build awareness, relevance, consideration, and preference across priority Biopharma audiences through brand and thought-leadership programs
- Partner with Digital and Commercial Marketing on customer-centric campaigns and demand-generation initiatives
- Develop and activate global networks of key opinion leaders, scientific experts, industry partners, and customer champions
- Create advisory activities, scientific collaborations, and external engagement plans
- Own the Biopharma content and asset roadmap
- Develop customer-facing content, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive tools
- Equip sales teams with segment knowledge, discovery questions, value messaging, training, and tools
- Lead global, cross-functional commercialization programs from opportunity definition through activation, adoption, and scale-up
- Align global and regional stakeholders around priorities, roles, execution plans, and performance expectations
- Track awareness, engagement, FFR, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution
- Use performance results to improve programs and investment decisions
Requirements
What you’ll need- Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline
- 8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles
- Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets
- Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis
- Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment
- Ability to travel up to 35% globally
- Additional language proficiency beyond English is a plus
Benefits
Comp & perks- Bonus/incentive pay
- Paid time off
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Flexible, remote work arrangement
- Work from home
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic MarketingSegment MarketingProduct MarketingMarket DevelopmentCommercializationVoice of Customer ResearchMarket ResearchWin/Loss AnalysisContent Strategy DevelopmentGrowth Initiatives
Soft Skills
Cross-Functional LeadershipStakeholder AlignmentCommunication SkillsCollaborationStrategic Thinking
Certifications & Qualifications
Master's Degree in Life SciencesMaster's Degree in BiotechnologyMaster's Degree in BioprocessingMaster's Degree in MarketingMaster's Degree in Business
Industry Keywords
BioprocessingBiologicsCell and Gene TherapyAnalytical InstrumentationB2B EnvironmentCommercializationBrand AwarenessThought LeadershipCustomer WorkflowsMarket Opportunities