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Posted: 10/21/2026Senior Product Manager, Loyalty
Expedia GroupCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing end-to-end loyalty messaging strategies that enhance member engagement and drive repeat bookings. Proficient in leveraging data analytics and AI/ML technologies to optimize communication frameworks across diverse consumer touchpoints.
Highest-signal resume keywords
Product Management ExperienceEnd-to-End Messaging StrategyData-Driven Decision MakingAI/ML IntegrationCross-LOB Messaging Frameworks
About the role
Key responsibilities & impact- Own the end-to-end loyalty messaging strategy across the member journey, from pre-trip discovery through shopping, booking, and post-trip engagement
- Lead pre-booking and shopping messaging strategy so members see relevant earn, discount, or benefit messages when they most influence booking decisions
- Define and optimize post-booking and confirmation messaging explaining member earnings, loyalty benefits, and reasons to return
- Align loyalty messaging with BEX’s “win the whole trip” strategy across hotels, flights, packages, cars, and activities
- Create consistent but context-aware messaging rules for each line of business
- Partner with TEaL, XD, Loyalty Tech, and other product teams to translate the loyalty program into member-facing narratives and scalable frameworks
- Use research, analytics, and experimentation to measure messaging comprehension, member activation, and repeat booking impact
- Iterate messaging strategies and safely integrate AI-driven systems, tools, or workflows to improve member and business outcomes
- Design scalable solutions for application across Expedia Group brands
Requirements
What you’ll need- 8+ years of product management experience in consumer-facing products, including significant work on member, loyalty, or similar value-centric experiences
- Proven track record owning end-to-end messaging or member communication strategy, including defining hierarchies, frameworks, and cross-journey narratives
- Demonstrated experience collaborating across commercial, design, and engineering stakeholders to drive alignment on product narratives and implement messaging at scale across multiple touchpoints or lines of business
- Familiarity with experimentation and iterative testing as core tools for measuring messaging effectiveness
- Experience using data to refine what is shown, where, and when across the funnel
- Familiarity with AI-driven systems, tools, or workflows
- Experience applying AI/ML concepts to real world products, including safely integrating and operating AI/ML-enabled solutions that enhance personalization, targeting, or testing of loyalty messaging
- Experience leading loyalty or membership value communication across complex, multi-product or multi-brand ecosystems
- Experience designing and evolving cross-LOB messaging rules and frameworks for hotels, flights, packages, cars, and activities
- Strong background partnering with research and analytics to design measurement frameworks for comprehension, behavior change, and long-term value
- Experience taking products or member-facing communication strategies from concept through launch to scaled adoption, including A/B testing, iterative optimization, and lifecycle management
- Hands-on experience leveraging AI/ML-enabled solutions to improve loyalty value communication, with a focus on safety, transparency, and member trust
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Employee Assistance Program
- Wellness reimbursement
- Travel reimbursement
- Travel discounts
- International Airlines Travel Agent Network (IATAN) membership
- Flexible benefits and support
- Accommodation or adjustment support during the application or recruiting process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Messaging StrategyData AnalyticsA/B TestingIterative OptimizationLifecycle ManagementMember CommunicationExperimentationPersonalizationValue CommunicationFramework Design
Soft Skills
CollaborationAlignmentCommunicationLeadershipProblem-Solving
Tools & Technologies
AI-Driven SystemsAnalytics ToolsMessaging PlatformsExperimentation ToolsScalable Solutions
Industry Keywords
Loyalty ProgramsConsumer-Facing ProductsMulti-Brand EcosystemsMember EngagementTravel Industry