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Posted: 10/19/2026Senior Manager, Global Category Management – Consumer Brands
Freudenberg GroupCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing global category strategies, leveraging consumer insights and market trends to drive growth. Possesses strong analytical skills and financial acumen to provide executive-level recommendations and inspire teams for transformation.
Highest-signal resume keywords
FMCG MarketingStrategic PlanningBusiness AnalyticsStakeholder ManagementExecutive-Level Storytelling
About the role
Key responsibilities & impact- Shape and drive the global category strategy
- Set strategic priorities through the Category Flywheel and track progress against key growth targets
- Identify new growth opportunities and translate 3-year ambitions into priorities across product segments, channels and markets
- Develop global category growth platforms and trade stories based on consumer and shopper insights
- Lead strategic category and marketing initiatives
- Provide recommendations to senior leadership
- Partner with Global Insights, Innovation and other key functions to identify consumer needs, market trends and future growth opportunities
- Drive strategic planning and performance tracking across key category priorities
- Explore growth territories beyond the core business, including adjacent categories, strategic partnerships and M&A opportunities
Requirements
What you’ll need- University degree, ideally in business studies, economics or an MBA
- Experience in FMCG marketing or commercial functions combined with strategy consulting or corporate strategy
- Experience at a top-tier strategy consultancy, Big 4/Big 5 advisory firm or comparable strategic planning role is ideal
- Proven track record in developing growth strategies, business cases and executive-level recommendations
- Strong analytical skills in business analytics and market assessment
- Advanced knowledge of FMCG marketing, sales and category management
- Strong financial and commercial acumen
- Solid understanding of consumer insights
- Local or regional marketing experience is highly desirable
- Excellent stakeholder management and communication skills
- Executive-level storytelling and presentation skills
- Strategic, structured and hypothesis-driven mindset with a strong consumer focus
- Ability to inspire teams for transformation and growth
- Fluent English; additional languages are a plus
Benefits
Comp & perks- Equal opportunity employment and commitment to diversity and inclusion
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category ManagementGrowth Strategy DevelopmentMarket AssessmentBusiness Case DevelopmentFinancial Acumen
Soft Skills
Communication SkillsAnalytical SkillsTeam InspirationStructured MindsetConsumer Focus
Certifications & Qualifications
University DegreeMBA
Industry Keywords
FMCGCommercial FunctionsStrategy ConsultingConsumer InsightsMarket Trends