Marketing Communications Program Manager
Indiana Farmers Insurance
Posted: 10/20/2026Cloud
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Marketing Communications Program Manager
Indiana Farmers InsuranceCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing and communications initiatives, including campaign development, content creation, and multichannel delivery. Proficient in using analytics and metrics to enhance engagement and business outcomes while managing budgets and vendor relationships.
Highest-signal resume keywords
Campaign DevelopmentContent CreationMarketing MetricsVendor ManagementDigital Experience Creation
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Lead marketing and communications initiatives from strategy through execution, including strategy briefs, campaign development, creative direction, content creation, vendor coordination, and multichannel delivery.
- Serve as a trusted marketing and communications partner for product launches, organizational change, partner and community engagement, brand evolution, and enterprise initiatives.
- Develop narratives and materials for onboarding, company announcements, product launches, customer stories, and industry trends.
- Own assigned marketing channels and programs, including website, agency co-op, partnerships, sponsorships, budgets, technology relationships, content, adoption, user experience, financial controls, and continuous improvement.
- Create digital experiences across web, email, video, webinars, content marketing, social media, and emerging channels.
- Use campaign analytics, program performance, partner feedback, segmentation, and experimentation to improve engagement, personalization, efficiency, and business outcomes.
- Champion Indiana Farmers Insurance brand standards across digital, print, social, video, and co-branded advertising, including appropriate use of the licensed Garfield property.
- Use AI-enabled tools to improve planning, content development, analysis, and program operations while applying sound judgment and keeping people in control.
- Build relationships across the organization and move work from concept to consensus to delivery.
- Report to the VP, Chief Marketing Officer.
Requirements
What you’ll need- A bachelor’s degree is preferred; an associate degree combined with substantial communications experience may be considered.
- Five or more years of marketing, advertising, public relations, or related communications experience.
- Experience developing campaigns, content, and communications across multiple channels for varied audiences.
- Experience managing marketing programs, budgets, timelines, external vendors, or agency partners.
- Proficiency using Canva, Adobe Creative Cloud applications such as Photoshop, Illustrator, or InDesign, or comparable design software.
- Ability to use marketing metrics, segmentation concepts, experimentation methods, or business analytics tools to improve results.
- Clear written and verbal communication skills, with the ability to communicate effectively with peers, partners, and leaders in time-sensitive situations.
- Ability to prioritize and manage multiple projects in a fast-paced environment using sound judgment and personal accountability.
- Experience in insurance or financial services is preferred.
- Remote associates must work from one of the 19 states where Indiana Farmers Insurance has employees.
- Remote associates are expected to travel to the Home Office at least quarterly, with occasional additional travel for meetings, training, conferences, or other business needs.
- Work involves extended periods of sitting and frequent computer use, requiring sustained visual concentration.
- Occasional extended hours may be required during peak business cycles, major operational changes, or critical project implementation periods.
- Camera use is required for meetings, consistent with the department’s always-on camera practice.
Benefits
Comp & perks- Health insurance (Free Associate Only Coverage)
- Dental insurance (Free Associate Only Coverage)
- Vision insurance (Free Associate Only Coverage)
- Free Life insurance
- Free Short-Term & Long-Term Disability insurance
- 2% 401k Company Match
- 11% 401k Company Contribution
- Excellent Paid Time Off
- Generous paid time for Parental Leave
- Day of Service
- Opportunities to learn and grow
- Student Loan Assistance Program
- Educational Incentive Program
- Employee Assistance Programs for you and your family
- Matching funds of up to $100 annually for your favorite charitable organization
- Associate recognition awards
- Fun gatherings and opportunities to make friends
- On-site fitness center at the home office in Carmel, Indiana
- Free and convenient parking
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCommunicationsContent MarketingBudget ManagementProject Management
Soft Skills
Clear CommunicationRelationship BuildingPrioritizationSound JudgmentPersonal Accountability
Tools & Technologies
CanvaAdobe Creative CloudPhotoshopIllustratorInDesign
Industry Keywords
InsuranceFinancial ServicesCampaign AnalyticsSegmentationEmerging Channels